The 18 Best Ways to Create a Brand That is Honest and Trustworthy
When building a company, most founders first think about their product and making money. But your product isnât the only…
How to Craft an Effective Value Proposition
Do you have it? I’m talking about your value proposition â the most important element of your marketing copy. Your…
The Guide to Running Successful Lead Generation Webinars
Everywhere I turn, someone is promoting a webinar. I have attended my fair share of webinars. Just like many others,…
How to Get More Likes on Facebook Without Buying Fans
Since its founding in 2004, Facebook has grown to be a massive force in advertising, media, and our culture. In…
How to Generate Buzz When You Launch a New Product
If youâre going to launch a new product, you need to make sure you have a successful launch strategy in…
How Amazing Customer Service Can Help You Double Your Revenue
Customer service goes a long way when it comes to growing and sustaining your company. Iâm sure youâre familiar with…
How to Increase Your Sales 49% Faster by Using YouTube
Video is on almost every marketerâs radar. In fact, 69% of marketers say their video-marketing budget is increasing. On top of…
5 Reasons Why Mediocre Copywriting Can Crush Your Startup’s Chance for Growth
I was recently at a conference and spoke with a founder who seemingly did all the right things to grow…
5 Hacks to Increase Clicks on Your Google AdWords Ads
I can tell within a matter of minutes whether or not your AdWords campaign will succeed. No, Iâm not a…
Universal Web Design Principles That Improve Usability And Conversion
I used to spend thousands of dollars hiring designers to create some fancy-looking web pages only to find out that…
SEO Copywriting: 5 Examples of How It’s More Than Just Adding Keywords
I get a lot of emails every day about tons of different topics. Some of the most common questions I…
The 4 Main Reasons That Your Conversion Rate Is So Low
Look, I get it. You probably hate your conversion rates. And I understand. Conversion optimization is about one big thing: more revenue.…
6 B2B Content Marketing Tactics You Need to Start Using Today
B2B content marketing and B2C content marketing are not the same. I know that sounds obvious, but itâs something that…
6 Apps to Enhance Your Instagram Pictures and Videos
If there is one app that I find myself opening more and more frequently, itâs Instagram. The attractive images and…
6 Pointless Marketing Metrics to Avoid at All Costs
Browsing through Google Analytics or any PPC platform can be overwhelming. There are more metrics than you can count. There…
How to Grow Your Business by Expanding into New Markets
So, you want to expand your business into a new market? Nice! It means youâre doing well and youâre ready…
Hereâs Why Your Cold Outreach ROI Sucks (And How to Fix It)
Fewer than 24% of cold-outreach emails get opened. That means that more than 75% of your cold-outreach emails arenât actually seen by…
How to Hire a Growth Hacker That Will Actually Get the Job Done
If youâre hoping to build your business, you need serious growth. But for most startups, a traditional marketer might not…