If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services.

Why? Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses.

But, since Google is the most popular search network on the web right now, they need to use it.

Google is the best place for brands to buy ads for their target keywords.

And these brands are out there, searching through thousands of PPC agencies that specialize in AdWords services and can help them out.

If you own a PPC agency, how are you supposed to compete with so many other companies?

That’s where getting AdWords certified comes into play.

The certification has tons of benefits that can give you the edge over your competition.

Getting certified can also give you a boost in popularity and credibility.

You should make certification one of the top goals on your list if you want to get more PPC-based clients.

Here’s what it means to be AdWords certified, along with how you can get that coveted certification. [click to continue …]

Don’t you hate when you watch a buyer get close to converting only to do an about-face and leave your site?

If there were just a way to get them back and get their attention again, to remind them why they were interested in the first place.

Guess what? There is.

Retargeting is one of the best ways to close sales that didn’t happen.

The fact is, the mass majority of users won’t convert on their first visit to your site.

This means only a small portion of your traffic will convert.

And that’s the problem.

You can’t just let the lion’s share of your traffic leave and blame it on the current system of marketing.

You have to take action and get those visitors to return with the goal of converting.

Now I’m sure you’ve heard the remarketing skeptics who question whether it makes users angry or invades their privacy.

But the truth is, retargeting works when it comes to bringing people back to convert.

On top of that, retargeting efforts are actually pretty cheap compared to most types of advertising.

And you can offer ads that have a higher ask instead of running awareness ads to drive users down your buyer’s funnel.

So, how do you do it? What retargeting efforts do you need to try?

There are actually a bunch of amazing companies out there right now creating great retargeting campaigns.

Here are three examples of retargeting that actually work — and how to copy them for your success.

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Advertising has become so prevalent in the digital world that people are becoming blind to it.

The phenomenon – known as “banner blindness” – causes people to overlook ads when they’re presented in an obvious or overbearing way.

Think of it like driving down a road lined with billboards.

You know they’re there, but unless the billboard stands out, you’re probably going to be more focused on the road than the sign.

To fight banner blindness, you either have to create more invasive ads (popups, etc.) or you have to make your ads highly relevant.

While both technically work, they’re still not entirely effective at overcoming the problem.

One solution is to use native advertising – ads that blend into content so they don’t appear like ads.

Native ads have been growing in popularity over the years.

But one question remains: Do they work?

Can native ads overcome banner blindness and help marketers reach their target audiences?

The answer is yes…kind of.

Native ads can be effective when used correctly, but the key is that you have to create and promote them the right way.

Here’s what to know. [click to continue …]

Are you running Facebook ads but struggling to make them work?

Perhaps you’re facing a low conversion rate, not enough audience interest, or even a poor Facebook advertising campaign altogether.

If you’re worried about your ads not performing well, rest easy.

There are plenty of ways to get them up and running in a manner that brings you new fans, customers, and subscribers.

I’ve run a lot of Facebook Ad campaigns over the years. One of the biggest problems I’ve seen, especially with people new to Facebook Ads, is a low click-through rate.

If you’re looking to improve your click-through rate and conversions, these 22 strategies are what you need to improve your ads.

Choose one or two to implement, test the results, and watch the traffic come in.

Let’s get started. [click to continue …]

When starting a new company, finding ways to grow your business is a top priority.

A lot of people instantly turn to social media marketing as their go-to.

And why not? It’s one of the best ways to build an active, engaged brand presence.

It’s also a great method to bring in new customers.

But the average return on investment in social media isn’t that stellar.

On top of that, it takes hours each week just to maintain an active presence and post with enough frequency to bring in new traffic.

Social is fun, and many brands have used it to see impressive growth, but for a small business, it could be your downfall.

So what do you do instead?

How do you bring in consistent sales that can help you grow your business?

Paid search. PPC.

Paid search is one of the best ways to drive new sales.

You can automate PPC so you only have to check it a few times a week to make tweaks.

On top of that, the ROI is better than with social media.

And the whole point of paid search is this:

To drive sales and generate profit.

Need more to be convinced? Here’s why paid search still beats social media for driving sales. [click to continue …]