If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services.
Why? Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses.
But, since Google is the most popular search network on the web right now, they need to use it.
Google is the best place for brands to buy ads for their target keywords.
And these brands are out there, searching through thousands of PPC agencies that specialize in AdWords services and can help them out.
If you own a PPC agency, how are you supposed to compete with so many other companies?
That’s where getting AdWords certified comes into play.
The certification has tons of benefits that can give you the edge over your competition.
Getting certified can also give you a boost in popularity and credibility.
You should make certification one of the top goals on your list if you want to get more PPC-based clients.
Here’s what it means to be AdWords certified, along with how you can get that coveted certification. [click to continue …]