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NP Digital-branded graphic that reads, “Best PPC Companies of 2026”
Paid Ads 21 min

Best PPC Companies of 2026

Pay-per-click (PPC) advertising delivers an average return on investment (ROI) of 200 percent.   Marketers are taking notice. About 93 percent of them view PPC advertising as effective or highly effective, second only…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Aug 31, 2026
An NP-branded graphic saying: Paid Media Forecasting: How to Predict Ad Performance (Without Getting It Wrong)
Paid Ads 13 min

Paid Media Forecasting: How to Predict Ad Performance (Without Getting It Wrong)

Your forecast said this campaign would hit a 4x ROAS by month two. Instead, CPCs are up, CTR is sliding,…
Nicole Leite
Nicole Leite Sr. Manager, DAI
Aug 21, 2026
A graphic saying "ChatGPT opens Ads For All: How To React to This Shift.
Paid Ads 8 min

ChatGPT Opens Ads for All: How to React to This Shift

For the past several months, advertising on ChatGPT meant getting an invitation. A small group of brands had access. Everyone…
Chris Moreno
Chris Moreno Senior Vice President, Paid Media
Jun 15, 2026
tiktok premium ads 002
Paid Ads 7 min

Why TikTok Is Expanding Its Premium Ads Push and What That Means for You

TikTok-native creative authenticity remains essential, even within premium placements TikTok’s 2026 IAB NewFronts presentation made one thing clear: the platform…
McKinsey Rosta
McKinsey Rosta Senior Paid Media Manager
Jun 12, 2026
Image related to What Does the TikTok Sale Mean for Advertisers?
Paid Ads 10 min

What Does the TikTok Sale Mean for Advertisers?

On January 22, 2026, TikTok USDS Joint Venture LLC officially purchased TikTok’s U.S. operations from ByteDance, transferring control to an…
Erik Stebbins
Erik Stebbins Associate Director, Paid Social
May 5, 2026

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Events

ON STAGE on September 24 | Vancouver, Canada
Search Everywhere Optimization: The Future of
Discoverability in an AI-First World

Join Patel at SocialPacific 2026. Learn where discovery happens, which platforms deserve investment, and how to earn visibility across AI and search.
See event details
<span class="bold red"><small>ON STAGE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>September 24</small></span><small> | </small><span class="bold red"><small>Vancouver, Canada</small></span>
Events

ON STAGE on September 30 | Sao Paulo, Brazil
Search Everywhere: the new growth
playbook for D2C brands

Join Neil Patel at D2C Summit 2026. Learn how D2C brands can win key discovery moments, influence decisions, and turn digital visibility into growth.
See event details
<span class="bold red"><small>ON STAGE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>September 30</small></span><small> | </small><span class="bold red"><small>Sao Paulo, Brazil</small></span>
Events

LIVE on September 30 | 8am PDT
The Future Starts Here: Summit 2026

Join industry leaders, innovators, and changemakers for an unforgettable virtual summit packed with insights, inspiration, and actionable ideas.
Save your seat now
<span class="bold red"><small>LIVE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>September 30</small></span><small> | </small><span class="bold red"><small>8am PDT</small></span>
Events

ON STAGE on September 17 | Quito, Ecuador
The New Marketing Playbook: How to
Win in Latam

Join Neil Patel at Reinvention 2026. Learn how to win across AI, search, and social by building trust at every discovery point and turning visibility into growth.
See event details
<span class="bold red"><small>ON STAGE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>September 17</small></span><small> | </small><span class="bold red"><small>Quito, Ecuador</small></span>
Events

LIVE on September 8 | 8am PDT
The Future of Content Marketing: How AI Watermarking Changes the Game

In this webinar, we’ll break down what AI watermarking and content provenance actually mean, how technologies like invisible watermarks and Content Credentials are evolving, and what these changes could mean for marketers.
Sign up for free
<span class="bold red"><small>LIVE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>September 8</small></span><small> | </small><span class="bold red"><small>8am PDT</small></span>
A graphic saying "Are AI Overviews Stealing Your Traffic?"
Paid Ads 12 min

Are AI Overviews Stealing Your Clicks? How Paid Search Teams Are Adapting to the Answer Engine Era

Your impression numbers look healthy. Your click-through rate tells a different story. For many paid search teams, this is the…
Brittany Hubler
Brittany Hubler Associate Director, Paid Media Strategy
Apr 9, 2026
A graphic saying: How Voice Search Ads Are Changing The Search Term Report in 2026
Paid Ads 9 min

How Voice Search Ads Are Changing The Search Term Report in 2026

If you’ve looked at a Google Ads Search Term Report (STR) lately, you know it feels like stepping off a merry-go-round a little too fast. The tidy…
Janine Ramos
Janine Ramos Director, Paid Media, PHL
Mar 2, 2026
Image related to Stop Wasting Ad Spend: 8 Step SEO Checklist for Maximizing Google PMax and AI Max ROI
Paid Ads 9 min

Stop Wasting Ad Spend: 8 Step SEO Checklist for Maximizing Google PMax and AI Max ROI

For years, the talk of ‘synergy’ between paid media and organic search teams was merely talk. But with the rise…
Nikki Lam
Nikki Lam SVP of SEO
Oct 28, 2025
A graphic that says "What is Paid Media?"
Paid Ads 28 min

What Is Paid Media?

Turning paid ads into profit is a proven path to scalable, predictable growth. When you nail it, paid media gives…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 1, 2025
A graphic that says "ChatGPT Advertising: A New Channel for Marketers?"
Paid Ads 9 min

ChatGPT Advertising: A New Channel for Marketers?

OpenAI just dropped a hint that could reshape digital advertising forever. They’re exploring ads on ChatGPT. Right now, ChatGPT doesn’t…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Sep 23, 2025

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Illustration of ads on mobile devices and text that reads "Instagram Ads Cost Explained: Pricing Breakdown, Benchmarks, and Tips to Lower Spend."
Paid Ads 12 min

Instagram Ads Cost Explained: Pricing Breakdown, Benchmarks, and Tips to Lower Spend

Instagram ads can work incredibly well. But most brands burn budget before they see results. Broad targeting, weak CTR, or…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 27, 2025
Graphic with phones displaying Snapchat logo and failed screens and text that reads "Why Most Snapchat Ads Fail (and How to Fix Yours)."
Paid Ads 12 min

Why Most Snapchat Ads Fail (and How to Fix Yours)

Most Snapchat ads don’t work — and it’s not because Snapchat is a bad platform. It’s because most marketers treat…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 9, 2025
Illustration of a person working on a laptop and text that reads "Click Fraud: How to Treat, Cure, and Immunize Campaigns."
Paid Ads 13 min

Click Fraud: How to Treat, Cure, and Immunize Campaigns

Click fraud happens when somebody deliberately generates fake clicks on your ads.  Such clicks don’t convert into real leads or…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 2, 2025
A Graphic that says "Ditch The Guesswork: An Approach To Data-Centric Budgeting."
Paid Ads 8 min

Ditch the Guesswork: Data-Centric Approach to Media Planning and Budgeting

If you’re relying on last year’s paid media plan as a blueprint for this year, you’re leaving growth on the…
Sherry Chen
Sherry Chen Associate Director, Paid Media Strategy
May 19, 2025
Illustration with images of a mobile device and app logos with text that reads "Why Your Sponsored Ads Aren’t Performing (and How to Fix Them)."
Paid Ads 11 min

Why Your Sponsored Ads Aren’t Performing (and How to Fix Them)

You launched your ad campaign feeling confident, but the results are disappointing.  Low click-through. No conversions. Maybe a few random…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 13, 2025

Join Over 5,000 Companies

from Small Business to Enterprise

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Book a Call