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Paid Ads 8 min

ChatGPT Opens Ads for All: How to React to This Shift

For the past several months, advertising on ChatGPT meant getting an invitation. A small group of brands had access. Everyone…
Chris Moreno
Chris Moreno Senior Vice President, Paid Media
Jun 15, 2026
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Paid Ads 7 min

Why TikTok Is Expanding Its Premium Ads Push and What That Means for You

TikTok-native creative authenticity remains essential, even within premium placements TikTok’s 2026 IAB NewFronts presentation made one thing clear: the platform…
McKinsey Rosta
McKinsey Rosta Senior Paid Media Manager
Jun 12, 2026
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Paid Ads 10 min

What Does the TikTok Sale Mean for Advertisers?

On January 22, 2026, TikTok USDS Joint Venture LLC officially purchased TikTok’s U.S. operations from ByteDance, transferring control to an…
Erik Stebbins
Erik Stebbins Associate Director, Paid Social
May 5, 2026
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Paid Ads 16 min

What is Connected TV Advertising?

According to Pew Research, 83 percent of U.S. adults watch streaming services, while only 36 percent subscribe to cable or…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Apr 21, 2026
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Paid Ads 12 min

Are AI Overviews Stealing Your Clicks? How Paid Search Teams Are Adapting to the Answer Engine Era

Your impression numbers look healthy. Your click-through rate tells a different story. For many paid search teams, this is the…
Brittany Hubler
Brittany Hubler Associate Director, Paid Media Strategy
Apr 9, 2026

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LIVE on July 28 | 8am PDT
Email Marketing in the AI Era: Personalization, Automation & Deliverability

Email marketing is evolving faster than ever, but the biggest opportunity isn't using AI to write better emails. It's using AI to create better customer experiences.
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<span class="bold red"><small>LIVE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>July 28</small></span><small> | </small><span class="bold red"><small>8am PDT</small></span>
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Paid Ads 9 min

Stop Wasting Ad Spend: 8 Step SEO Checklist for Maximizing Google PMax and AI Max ROI

For years, the talk of ‘synergy’ between paid media and organic search teams was merely talk. But with the rise…
Nikki Lam
Nikki Lam SVP of SEO
Oct 28, 2025
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Paid Ads 28 min

What Is Paid Media?

Turning paid ads into profit is a proven path to scalable, predictable growth. When you nail it, paid media gives…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 1, 2025
A graphic that says "ChatGPT Advertising: A New Channel for Marketers?"
Paid Ads 9 min

ChatGPT Advertising: A New Channel for Marketers?

OpenAI just dropped a hint that could reshape digital advertising forever. They’re exploring ads on ChatGPT. Right now, ChatGPT doesn’t…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Sep 23, 2025
A graphic that says "Ad Hijacking: The Hidden Threat to Your Paid Ad Campaigns."
Paid Ads 15 min

Ad Hijacking: The Hidden Threat to Your Paid Ad Campaigns

You’re running paid search campaigns. The targeting is dialed in. Your copy is converting. But somehow, your performance is slipping.…
Brittany Hubler
Brittany Hubler Associate Director, Paid Media Strategy
Jul 1, 2025
Illustration of ads on mobile devices and text that reads "Instagram Ads Cost Explained: Pricing Breakdown, Benchmarks, and Tips to Lower Spend."
Paid Ads 12 min

Instagram Ads Cost Explained: Pricing Breakdown, Benchmarks, and Tips to Lower Spend

Instagram ads can work incredibly well. But most brands burn budget before they see results. Broad targeting, weak CTR, or…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 27, 2025

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Illustration of a person working on a laptop and text that reads "Click Fraud: How to Treat, Cure, and Immunize Campaigns."
Paid Ads 13 min

Click Fraud: How to Treat, Cure, and Immunize Campaigns

Click fraud happens when somebody deliberately generates fake clicks on your ads.  Such clicks don’t convert into real leads or…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 2, 2025
A Graphic that says "Ditch The Guesswork: An Approach To Data-Centric Budgeting."
Paid Ads 8 min

Ditch the Guesswork: Data-Centric Approach to Media Planning and Budgeting

If you’re relying on last year’s paid media plan as a blueprint for this year, you’re leaving growth on the…
Sherry Chen
Sherry Chen Associate Director, Paid Media Strategy
May 19, 2025
Illustration with images of a mobile device and app logos with text that reads "Why Your Sponsored Ads Aren’t Performing (and How to Fix Them)."
Paid Ads 11 min

Why Your Sponsored Ads Aren’t Performing (and How to Fix Them)

You launched your ad campaign feeling confident, but the results are disappointing.  Low click-through. No conversions. Maybe a few random…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 13, 2025
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Paid Ads 22 min

Best LinkedIn Ads Strategies Compilation

Facebook and Instagram still work—but reach is shrinking fast. LinkedIn’s the outlier, and if you’re in B2B, it’s where you…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 12, 2025
Illustration with Facebook logos and text that reads "How to Reverse-Engineer Top Ads with the Facebook Ads Library."
Paid Ads 11 min

How to Reverse-Engineer Top Ads with the Facebook Ads Library

Tired of wasting money on underperforming Facebook ads while the competition runs circles around your paid campaigns? The Facebook Ad…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 12, 2025

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