People are talking about you behind your back.
And that’s not necessarily a bad thing.
In fact, it’s actually a good sign. Your brand is getting attention and starting to take off.
Whether we’re talking about your personal brand or your business’s brand, you’ll reach a point where people start talking about you.
It can be kind of surreal. I remember when my personal brand started getting popular. At first, it feels really weird to see people talking about you, not with you.
It’s something that not everybody experiences. Chances are, it’s new to you.
And if it’s your personal brand we’re talking about here, it can even feel a little scary at first.
While it’s true that popular brands get their fair share of haters — I have my haters, too — even some kinds of negative feedback can be a great opportunity to find ways to improve.
You’ve probably noticed that a lot of companies will reply to you if you @mention them on Twitter.
There’s a reason for that. If it’s a customer complaint, responding back to help resolve it is great PR.
Of course, Twitter’s not the only place people might be talking about you.
Journalists and bloggers might be mentioning you. People might be talking about you on Reddit.
And this post is about how to find out who’s talking about you and what they’re saying.
This is called “social listening.” It’s a powerful way to gain new and useful insights into your target audience.
I’ll also tell you how to start interacting with these people. This is a prime place to really engage your audience one-on-one, in a way that feels authentic and helps cultivate trust in your brand.
It can also be a great opportunity to pick up some juicy backlinks and boost your SEO.
So let’s start with the basics: how do you find out who’s talking about you in the first place? [click to continue …]