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Dana Heins
Director, Programmatic
Dana has over 14 years of digital advertising experience and has specialized in programmatic and site direct buys for over 10 years. Dana started her digital advertising career on the sales side, giving her a peek behind the curtain, which has helped her master her negotiation skills and in return makes her clients’ media dollars go further. During Dana’s 10+ years in programmatic, she has worked both in and with a variety of DSPs to help brands ranging from education, B2B, tourism, and consumer personal care product industries deploy a full funnel marketing strategy.
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Keeping Up with Programmatic Trends & DSPs
Programmatic advertising is evolving at breakneck speed. If you’re not keeping up, you’re already behind. The tools, trends, and platforms…
