Content marketing has turned traditional marketing on its head.
Old-school methods don’t cut it anymore in the age of ad blockers and heightened consumer ad fatigue.
Marketers are constantly honing new techniques to engage with their target customers and provide them with something of value.
You know I’m all about content marketing.
Content marketing is not just about sexy brands creating viral videos. You can create high-value content for any type of industry.
All of that doesn’t mean, however, that everything that traditional marketing relies on is dead.
Far from it.
Some of the foundations of traditional advertising are still super relevant today and can help you achieve your marketing goals.
Take the practice of creating customer personas.
In this article, I’m going to show what a marketing persona is, how to create an accurate one, and how creating marketing personas can help you achieve your marketing objectives. [click to continue …]