In a perfect world, marketing and sales would be close friends.
In our world, they’re not enemies. But they also aren’t the best of buds.
At least, that’s not the case in most businesses.
In one corner of the room, marketing geniuses are working on the newest and best strategies to generate leads.
In another corner of the room, the sales team is making phone calls and following up with emails, desperately working to turn leads into sales.
And here’s where the story gets sad: The two corners of the room rarely talk.
This fact is even more troublesome when you consider that the top challenge for most businesses is generating leads and traffic.
With so much desire for an increase in traffic and leads, and ultimately revenue, the separation between marketing and sales is disastrous.
In fact, the solution isn’t for marketing and sales to play alone, but for them to join forces and become revenue-driven funneling buds.
You can’t have leads without marketing, you can’t have sales without a sales team, and you can’t have revenue without both.
If you want a strategy that drives traffic and leads and then turns all of that potential into dollar bills, you need a smooth integration between your marketing sales teams and strategies.
But that’s a lot easier said than done.
How do you actually integrate your marketing team with your sales team to drive revenue?
And further, how do you ensure that each team has the space to make their own decisions but also depends on the other?
Here’s your guide for pulling it off.