Hi, I'm

Adam Balestone

Senior SEO Manager

Adam Balestone is a Senior SEO Manager at NP Digital UK, where he leads the agency’s Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) initiatives. He focuses on helping brands increase visibility across AI search platforms and large language models, adapting strategies for a rapidly evolving search landscape. With experience across technical SEO, content strategy, and performance marketing, Adam specialises in translating complex search behaviours into scalable growth strategies. He has developed frameworks for measuring AI visibility, auditing LLM citation patterns, and aligning content with modern discovery journeys. He is known for bridging the gap between traditional search and AI-driven experiences, helping brands stay competitive as search shifts toward entity-led, probabilistic discovery.

1

Total articles since 2026.

Adam Balestone

Recent Articles From Adam

Here is the list of recent articles by Adam's write-up.

New

AEO / GEO 9 min

AI Brand Visibility: You’re Tracking It Wrong

Have you started tracking your brand in ChatGPT, Perplexity, or Google AI Overviews? Good. You’re thinking about the right problem.…

Adam Balestone Senior SEO Manager

Jun 17, 2026

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