Do you want to be found on Do you want your business to be found on Google?

Let’s Talk

Hi, I'm

David Shapiro

SVP of Earned Media

David is a tenured leader in the digital marketing space, and is responsible for leading the delivery of best-in-class business outcomes for clients. With experience working both agency and client side, and in organic and paid search, David is a well-rounded digital marketer. David has 15 years of experience building teams and enterprise search programs for some of the world’s largest brands, including Microsoft, T-Mobile, Toyota, and Bank of America.

1
Total articles since 2023.
Linkedin
David Shapiro

Recent Articles From David

Here is the list of recent articles by David's write-up.

New
AEO / GEO 16 min

Generative AI in Search

This article was written by David Shapiro. On May 25, Google opened access to new generative AI capabilities to select…

Explore Our Other Authors

Discover a wealth of knowledge and expertise from our NP Digital team of experts.

Neil Patel

Neil Patel

Co Founder of NP Digital & Owner of Ubersuggest

Nikki Lam

Nikki Lam

SVP of SEO

Pedro Pereira

Pedro Pereira

Marketing Director for Ubersuggest and AnswerThePublic

David Hutchinson

David Hutchinson

VP of Marketplaces

Kayla Bautista

Kayla Bautista

Social Media Manager

Mackenzie Moore

Mackenzie Moore

Influencer Marketing Manager

Matthew Santos

Matthew Santos

Chief Product Officer

Adam Balestone

Adam Balestone

Senior SEO Manager

Austin Cosler

Austin Cosler

Content Production Manager

Basil Hatto

Basil Hatto

SVP, Product and Growth

Jenny Haskins

Jenny Haskins

SEO Strategist

Kim Macomber

Kim Macomber

Senior Director, Content

Nichole Wiza

Nichole Wiza

Sr. Content Production Lead

Becky McManus

Becky McManus

Sr. SEO Strategist

Brittany Hubler

Brittany Hubler

Associate Director, Paid Media Strategy

Chad Gilbert

Chad Gilbert

Vice President, Content Marketing

Chris Moreno

Chris Moreno

Senior Vice President, Paid Media

D Doan

D Doan

Director, Data, Analytics & Insights

Jeff Durante

Jeff Durante

Sr. SEO Strategist

Kimberly Campbell

Kimberly Campbell

Digital PR Specialist

Mariya Quershi

Mariya Quershi

Director, Ad Operations

Megan Dean

Megan Dean

Strategy Growth Director

Nicole Leite

Nicole Leite

Sr. Manager, DAI

Rachel Clinger

Rachel Clinger

Manager, Content Strategy

Rob Tindula

Rob Tindula

Director of SEO

Tierney Brannigan

Tierney Brannigan

Associate Director, Content Strategy

Alex Horowitz

Alex Horowitz

Digital PR Specialist

Anna Holmquist

Anna Holmquist

Senior SEO Manager

Arazoo Kadir

Arazoo Kadir

Agency Growth Director

Brian Gallegos

Brian Gallegos

Digital PR Lead

Brittany Werdowatz

Brittany Werdowatz

Senior SEO Manager

Cal Gruening

Cal Gruening

Senior Strategist, Technical SEO

Catherine Michel

Catherine Michel

Content Production Lead

Dana Heins

Dana Heins

Director, Programmatic

Dominic Bromley

Dominic Bromley

Sr. Graphic Designer

Erik Stebbins

Erik Stebbins

Associate Director, Paid Social

Graham Schmidt

Graham Schmidt

Software Developer, Earned Media

Igor Blinov

Igor Blinov

ASO Director

Janine Ramos

Janine Ramos

Director, Paid Media, PHL

Jason Bell

Jason Bell

Associate Director, Paid Search

Jim Iorio

Jim Iorio

Senior Writer

Joe Cinquegrani

Joe Cinquegrani

Senior SEO Strategist

Karen Bellin

Karen Bellin

VP, Data, Analytics & Insights

Kimberly Deese

Kimberly Deese

Director, Digital PR

Madison Masland

Madison Masland

Programmatic Manager

Mags Mathews

Mags Mathews

Digital PR Lead

McKinsey Rosta

McKinsey Rosta

Senior Paid Media Manager

Mel Kasulis

Mel Kasulis

Director, Digital PR

Morgan Smith

Morgan Smith

Digital PR Lead

Nikki Brandemarte

Nikki Brandemarte

Senior SEO Strategist

Rishan Weerakoon

Rishan Weerakoon

Strategy Growth Director, Yodel Mobile

Sherry Chen

Sherry Chen

Associate Director, Paid Media Strategy

Suzanna Colberg

Suzanna Colberg

Sr. SEO Specialist

Alex Egan

Alex Egan

SEO Strategist

Caio Beleza

Caio Beleza

Head of International Growth

Ryan Velez

Ryan Velez

Sr. Content Marketing Lead