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ASO

A graphic that says How To Leverage Google Natural Language to Boost Your ASO Efforts
ASO 8 min

How to Leverage Google Natural Language to Boost Your ASO Efforts 

Over the past year, Google has significantly accelerated its investment in artificial intelligence and machine learning across its products and…
Igor Blinov
Igor Blinov ASO Director
Feb 19, 2026
Why Running Seasonal Use Acquisition Campaigns Will Boost Your App’s Success
ASO 9 min

Why Running Seasonal Use Acquisition Campaigns Will Boost Your App’s Success

The holiday season is one of the most lucrative and competitive times of the year for app marketers. With users…
Arazoo Kadir
Arazoo Kadir Agency Growth Director
Dec 2, 2025
A graphic saying KPI Frameworks For Achieving App Success
ASO 12 min

The Merits of Developing KPI Frameworks For Achieving App Success

If you want to understand how your app is performing, tracking the right app Key Performance Indicators (KPIs) is essential.…
Megan Dean
Megan Dean Strategy Growth Director
Oct 29, 2025
A graphic that says: The Future of ASO: Adapting to Intelligent Discovery
ASO 9 min

The Future of ASO: Adapting to Intelligent Discovery

The rules of app store optimization (ASO) are changing. What was once a tactical discipline focused on rankings and keywords…
Megan Dean
Megan Dean Strategy Growth Director
Aug 12, 2025
A graphic that says Apple App Store Optimization (ASO)
ASO 11 min

Apple App Store Optimization (ASO)

With over 1.8 million apps available on the Apple App Store, standing out requires more than a great product—it demands…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 7, 2025

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LIVE on June 16 | 8am PDT
How to Make AEO/GEO Profitable: Lessons From 100 Campaigns

AI search is changing how customers discover brands. In this webinar, Neil Patel and the NP Digital team will break down what actually worked across 100 AEO/GEO campaigns.
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<span class="bold red"><small>LIVE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>June 16</small></span><small> | </small><span class="bold red"><small>8am PDT</small></span>
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A graphic saying "The Impact of SEO and ASO in The Play Store.
ASO 13 min

The Impact of SEO and ASO in The Google Play Store

Google Play is the biggest app store in the world, with almost 2.3 million apps available compared to the App…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 3, 2025
app reviews 007
ASO 12 min

Improve Mobile App Reviews & Ratings

Is your mobile app as good as you think it is? I’m asking because app reviews and ratings matter. They…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 1, 2025
A graphic that says "Best App Store Optimization Agencies of 2025."
ASO 16 min

Best App Store Optimization Agencies of 2025

There are almost five million apps in the Apple App Store and more than two million in Google Play. So,…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 20, 2024
19 A Guide to App Store Keyword Research
ASO 15 min

A Guide to App Store Keyword Research

Have you recently launched an app but aren’t sure how to optimize your listing? Or has your app been listed…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 19, 2024
your app vs competitor
ASO 14 min

11 Pre and Post Launch Mobile App Marketing Pitfalls to Avoid

Consider having to compete with only 500 apps in the entire App Store. Sounds like every app marketer’s dream! When…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 6, 2014

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