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Mackenzie Moore

Influencer Marketing Manager at NP Digital

Mackenzie is the Influencer Marketing Manager at NP Digital and brings six years of experience in the creator economy to the table. As an expert in driving growth and awareness, Mackenzie has conceptualized and executed successful influencer marketing campaigns for renowned brands like Adobe, SoFi, and Western Union. With a keen eye for detail, Mackenzie has activated over 5,000 influencers and driven over 2.5 million engagements for her clients.

2
Total articles since 2023.
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Mackenzie Moore

Recent Articles From Mackenzie

Here is the list of recent articles by Mackenzie's write-up.

A graphifc that says "Search Beyond Google: How Influencers are Shaoping the Way We Discover Content.

Online Marketing

Search Beyond Google: How Influencers Are Shaping the Way We Discover Content 

Traditional search engines like Google have long dominated content discovery, but that’s no longer the full picture. Today, platforms like TikTok, Instagram, and YouTube are shaping how people find information. Influencers, in particular, have become key players in this shift, driving engagement, amplifying brand visibility, and even influencing search rankings.  This article explores the relationship […]

Social Media

The Impact of ChatGPT on Influencer Marketing 

This blog was written by Mackenzie Moore, Influencer Marketing Manager at NP Digital. Have you tried influencer marketing? Have you found it overwhelming? Well, there may just be a solution to that now: ChatGPT. Yes, I’m talking about “that viral AI thing” that everyone’s obsessed with because it feels like it can do pretty much […]

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