In the online world, everyone is always trying to one-up each other.
I see it all the time.
It’s not that competition is a bad thing. I love a little competition.
Sometimes it’s not about competing. It’s about refining what you have to offer and adding real value.
You can write a 2,500-word blog post about SEO, for example, but unless it helps the person reading it, what use is it?
You can publish 5 blog posts every single day, but unless there’s a purpose, the only thing it will bring you is a little more traffic.
Publishing content for content’s sake won’t help anyone.
I’ve been blogging for a long time now.
I’ve seen some of the best and worst advice out there.
Even though I’m not perfect, I do have a few things that I recommend people do if they want to improve their blog.
You certainly don’t have to do all of them.
But these tips are ones that I’ve found to be helpful for improving my blog over time.
Let’s dive in. [click to continue …]