Just like you regularly clean your home, you should regularly clean up your old content.
Why? Because old content brings in tons of website traffic.
HubSpot almost tripled the number of leads they generated on a monthly basis by optimizing old blog posts.
Plus, the company’s organic traffic increased by 106% after they updated older content:
Those are huge results. And it takes a lot less effort than writing new blog posts.
Old content can easily become new again. All it takes is a bit of creativity and cleanup.
If you have any blog content on your site, a maintenance plan and schedule is essential for keeping all of your hard work relevant.
Most people obsess over sharing their brand new content to acquire traffic or convert leads.
But, if you play your cards right, you’ll find the greatest amount of success with a post after it’s been online for several months.
In this article, I’m going to tell you exactly why (and how) I keep my old blog posts relevant so that you can see more organic traffic, too.