Do you want to be found on Do you want your business to be found on Google?

English (EN)
Português (BR)
Deutsch (DE)
Español (ES)
Italiano (IT)
Nederlands (NL)
Français (FR)

Open the menu

Blog
Blog Categories
Featured Content & Recently Published Blogs
Marketing Stats
Marketing Stats Categories
Featured Content & Recently Published Stats
- Mobile Traffic Vs Conversion Rates YoY Read Article ›
- Share of Mobile Traffic and Year-Over-Year Change Read Article ›
Services
NP Digital offers:
- Earned Media
- Paid Media
- Data & Analytics
- Creative
- Our Earned Media approach breaks down channel and department silos to create one connected strategy for how brands are discovered and chosen. We unite AEO/GEO, SEO, App Store Optimization, Content Marketing, Digital PR, Influencer Marketing, Organic Social Media, and Email Marketing to build authority, expand visibility, earn attention, and drive sustainable growth everywhere audiences search and discover. Our award-winning work spans both global Enterprise brands and ambitious SMBs, combining proven expertise with strategies tailored to each brand’s scale, audience, and growth goals.
  
  Case Studies
  
  AI Search Optimization Ensure your brand’s content surfaces in conversational and generative artificial intelligence tools.
  
  Search Engine Optimization Skyrocket your online visibility and dominate search rankings with powerful SEO strategies.
  
  App Store Optimization Unlock your app’s potential with expert ASO techniques for maximum discoverability and user engagement.
  
  Content Marketing Captivate and convert your audience with compelling content creation and strategy expertise.
  
  Digital PR Elevate your brand’s reputation and gain exposure through strategic Digital PR solutions.
  
  Influencer Marketing Harness the power of influencers to amplify your brand’s reach and impact with Influencer Marketing mastery.
  
  Organic Social Media Ignite your social media presence and cultivate meaningful connections with Organic Social Media strategies.
  
  Email Marketing Unlock the potential of personalized and engaging email campaigns with results-driven Email Marketing solutions.
  
  Search Everywhere Optimization Optimize for search across all platforms like Instagram, TikTok, YouTube, ChatGPT, etc — not just Google.
- Our Paid Media approach treats every channel as one connected investment rather than isolated budgets. We combine Media Strategy & Planning, Paid Search, Paid Social, Programmatic & Display, Marketplaces, and Streaming to reach audiences in the moments that matter. Our approach to media unification — recognized by Google — connects audiences, channels, data, and investment to maximize performance across the media ecosystem. We focus on the metrics that move revenue, uncover growth opportunities, and make every media dollar work harder — not vanity impressions.
  
  Case Studies
  
  Media Strategy & Planning Navigate the paid media world with confidence. Our strategic paid media expertise transforms your goals into a comprehensive media roadmap, optimizing exposure and brand resonance.
  
  Paid Search Unlock and maximize your business potential with targeted paid search campaigns that drive traffic, amplify conversions, and boost ROI.
  
  Paid Social Elevate your brand’s online presence and engagement through our paid social strategies. Connect with your audience, spark conversations, and achieve remarkable results.
  
  Programmatic & Display From precision targeting to eye-catching visuals, our programmatic and display solutions drive impactful impressions that lead to conversions — delivering your message with unrivaled efficiency.
  
  Marketplaces Unlock new avenues of product sales growth through marketplaces. Leverage our expertise to optimize your presence on diverse e-commerce platforms, expand your customer base, and maximize revenue.
  
  Streaming Streaming success redefined. Win with our streaming video and audio strategies, you can engage your target audiences and cultivate a loyal following.
- Our Data & Analytics approach turns scattered marketing data into clear, actionable decisions your team can use to drive growth. We bring together Insights, Dashboard Development, Conversion Rate Optimization, User Experience, Front End Development, and Ad Operations to create a connected view of performance across the customer journey. By uncovering what actually drives results, exposing gaps and opportunities in your funnel, and making every channel accountable to the same numbers, we help teams move faster, optimize smarter, and turn data into business impact.
  
  Case Studies
  
  Data Analytics & Insights Gain a deeper understanding of your customers and marketing performance through forecasting, full-funnel exploration, and campaign impact analyses.
  
  Dashboard Development Our dashboards provide easy-to-read marketing performance visuals based on your preferred metrics hierarchy.
  
  Conversion Rate Optimization Increase conversion rates and decrease customer acquisition costs through improved testing programs.
  
  User Experience (UX) Improve the UX for websites and landing pages using a combination of design best practices, page engagement data, competitive analysis, and user testing.
  
  Front End Development Transform website design ideas into reality with seamless UX and innovative, data-driven web development solutions.
  
  Ad Operations Integrate new or existing marketing platforms. Create, implement, and QA site tags and data integrations to stay ahead of media landscape changes.
- Our Creative approach turns bold ideas into work that stops the scroll, earns attention, and drives action. We unite Performance Creative, Branding, Content Production, Website Design, Graphic & Motion Design, and Audio Production to build brands people don’t just recognize — they remember. From thumb-stopping ads to immersive digital experiences, every concept is grounded in strategy, shaped by culture, and engineered to perform in the channel it was made for. Because great creative shouldn’t just look good. It should work hard, move fast, and make an impact.
  
  Case Studies
  
  Performance Creative A strategic division that focuses on helping your business gain high visibility by creating effective and measurable marketing campaigns, brand optimization and thought leadership.
  
  Branding We help businesses create, develop, and maintain a unique brand identity that resonates with their target audience. Name creation, identity system, brand architecture, messaging platform and more.
  
  Content Production We deliver on visually stunning content designed to meet our partners’ goals. Our projects are supported by the industry’s leading directors, photographers, cinematographers, writers, stylists and artists!
  
  Website Design Website design and development services built for performance. Our expert team crafts visually stunning, user-friendly sites optimized for speed, responsiveness, and conversion.
  
  Graphic & Motion Design Our team of highly talented graphic and motion designers lead the charge in developing original brand identities, various print and digital graphic assets and 2D and 3D animations.
  
  Audio Production We collaborate with vocalists, song writers, musicians, voice-overs artists and more, our producers deliver state-of-the-art music, podcast, radio spots and other audible projects.
Tools & Tech
Consulting
Contact
Sign In

Blog
- All Blog Categories
- All Categories
- AEO / GEO
- ASO
- Content
- Creative
- CRO / UX
- Data & Analytics
- Digital PR
- Ecommerce
- Email
- Industries / Franchises
- Influencer
- Lead Gen.
- Local
- Marketing
- News & Trends
- Paid Ads
- SEO
- Social Media
- Tools & Tech
- Recently Published Blogs
Marketing stats
- All Marketing Stats Categories
- All Categories
- Ad Spend & Budgets
- AI & GEO Optimization
- AI In Marketing
- AI-Generated Content
- App Marketing & ASO
- Brand & Reputation
- Content Production
- Content Strategy
- Ecomm & User Behavior
- Email Marketing
- Lead Gen & B2B
- Measurement & Strategy
- Mobile & App Performance
- Paid Ads
- Search Trends
- SEO & Keyword Strategy
- Social & Influencer
- Social & Organic Reach
- Video Marketing
- Website Performance
- Recently Published Stats
Services
Tools & Tech
Consulting
Contact
Languages
- BR
- DE
- ES
- IT
- NL
- FR
- JP
- CN

Recently Published Blogs

Marketing Stats
App Marketing & ASO

App Marketing & ASO

App Marketing & ASO

Featured Apps Are Dominated by 4.4+ Star Ratings

App Marketing & ASO

Higher Ratings Unlock More Keyword Visibility

App Marketing & ASO

App Crashes Lower Your Visibility in the App Store

Frequency Of Metadata Updates For Apps (Apple Store)

App Marketing & ASO

App Metadata Changes Drive Store Visibility

The Halo Effect: Paid Ads Lifting Organic Installs

App Marketing & ASO

Paid Ads Boost Organic Installs on the App Store

App Marketing & ASO

Retail App Conversion Funnel Benchmarks

ASO Attention Factors: First Impressions Drive 50% of Installs

App Marketing & ASO

What Drives App Store Installs

ASO Ranking Factors: Apple vs. Google Play

App Marketing & ASO

ASO Ranking Factors Differ by Platform

App Marketing & ASO

Why Apps Convert Better Than Mobile Browsers

App Marketing & ASO

ASO Factors That Drive 50% of App Installs

average-cost-per-install-mobile-apps-region

App Marketing & ASO

Average Cost Per Install for Mobile Apps by Region

app-store-market-share-google-apple-alternatives

App Marketing & ASO

App Store Market Share: Google Play, Apple, Huawei, Samsung, Amazon

App Marketing & ASO

Impact of Star Ratings on App Download Rates

App Marketing & ASO

Effect of App Store Video Previews on Conversions

English (EN)
Português (BR)
Deutsch (DE)
Español (ES)
Italiano (IT)
Nederlands (NL)
Français (FR)

Privacy
Do Not Sell My Info
Terms of Service
Cookie Settings
High Contrast

Navigate

Blog
Marketing Stats
Results
Training
Consulting
Contact
Sign In

Newsletter

Stay Ahead of Marketing Trends

Get Neil Patel's latest insights delivered straight to your inbox.

The field is required. The e-mail address entered is invalid.

By subscribing, you agree to receive marketing emails from Neil Patel and brands. You can unsubscribe at any time. View our Privacy Policy and Terms & Conditions for more information. The field is required.

There was an error trying to send your message. Please try again later. Please wait…

Follow me around the web

Let's talk about better results.

If you're ready to grow your business, we're ready to be your partner.

By clicking the button below, you consent for NP Digital and partners to use automated technology, including pre-recorded messages, cell phones and texts, and email to contact you at the number and email address provided. This includes if the number is currently on any Do Not Call Lists. This consent is not required to make a purchase. Privacy Policy.

Events

LIVE on September 30 | 8am PDT

The Future Starts Here: Summit 2026

Join industry leaders, innovators, and changemakers for an unforgettable virtual summit packed with insights, inspiration, and actionable ideas.

Save your seat now

Try our new SEO + AI Visibility Audit

Understand what it takes to be found everywhere.