Hi, I'm

Igor Blinov

ASO Director

Igor Blinov is ASO Director at Yodel Mobile, the award-winning app growth agency behind some of the most effective organic strategies in the mobile space. He leads the development of high-performance, adaptive ASO frameworks used across global portfolios; combining deep user behaviour insight with a sharp understanding of App Store and Google Play algorithms. His focus is on ensuring Yodel Mobile’s ASO team applies the most effective, up-to-date frameworks in the industry, while continuously developing tailored approaches that deliver measurable impact. From metadata systems to creative testing, Igor bridges performance data, store psychology, and platform logic to help apps not just rank but convert, retain, and scale. He’s passionate about evolving ASO into a platform-native growth discipline, and helping brands unlock compounding value through experimentation, automation, and intelligent iteration,

1

Total articles since 2026.

Igor Blinov

Recent Articles From Igor

Here is the list of recent articles by Igor's write-up.

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A graphic that says How To Leverage Google Natural Language to Boost Your ASO Efforts

ASO 8 min

How to Leverage Google Natural Language to Boost Your ASO Efforts

Over the past year, Google has significantly accelerated its investment in artificial intelligence and machine learning across its products and…

Igor Blinov ASO Director

Feb 19, 2026

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