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AEO / GEO

An NP-branded graphic saying Why AI Makes Content Ecosystems Essential
AEO / GEO 10 min

Why AI Makes Content Ecosystems Essential

AI is changing more than how quickly marketers can create content. It is changing how marketing teams operate. McKinsey’s latest…
Ryan Velez
Ryan Velez Sr. Content Marketing Lead
Oct 16, 2026
An NP Digital branded graphic saying: What’s Making AI Impact Difficult to Measure for Marketers?
AEO / GEO 8 min

What’s Making AI Impact Difficult to Measure for Marketers?

AI search is becoming an increasingly important way for consumers to discover brands. But measuring its impact is proving much…
Rob Tindula
Rob Tindula Director of SEO
Oct 2, 2026
AI Visibility at Scale: Learning From 9M Prompts and 400+ Enterprise Brands
AEO / GEO 9 min

AI Visibility at Scale: Learning From 9M Prompts and 400+ Enterprise Brands

At brightonSEO 2026, I presented AI search visibility research built from 9 million AI answers across 9 platforms and 400+…
Nikki Lam
Nikki Lam SVP of SEO
Sep 30, 2026
A graphic that says: Data: Your Edge for AEO/GEO
AEO / GEO 9 min

Data: Your Edge for AEO/GEO

Original research gives brands something valuable in an increasingly crowded search landscape: information that isn’t available everywhere else. That advantage…
Tierney Brannigan
Tierney Brannigan Associate Director, Content Strategy
Sep 25, 2026
1 – 2026-08-27T130300.032
AEO / GEO 19 min

Which Fintech Brands Win in AI Search? We Analyzed 68,000 Answers to Find Out

Key Findings Note: Note: Our AI Visibility Score is a 100-point measure combining how often a brand appears in AI…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Sep 22, 2026

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Events

ON STAGE on October 27 | Dallas, TX
Search Everywhere Optimization: The New Marketing Playbook
playbook for D2C brands

Join Neil Patel at LevelUp 2026. Learn where discovery happens now, which platforms deserve investment, and how to earn visibility across AI and search.
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<span class="bold red"><small>ON STAGE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>October 27</small></span><small> | </small><span class="bold red"><small>Dallas, TX</small></span>
Events

ON STAGE on November 4 | Mexico City, Mexico
How to Earn AI Trust When You Can't Buy It

Join Neil Patel at Advertising Week Latam 2026. Learn why AI visibility depends on earned authority, and how to balance paid reach with long-term trust.
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<span class="bold red"><small>ON STAGE </small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>November 4</small></span><small> | </small><span class="bold red"><small>Mexico City, Mexico</small></span>
Events

ON STAGE on October 29 | Milan, Italy
The End of Human-First Marketing: Building Brands AI Recommends

Join Neil Patel at Intersections 2026. Learn how to build a brand that persuades customers and earns recommendations from AI-powered discovery platforms.
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<span class="bold red"><small>ON STAGE </small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>October 29</small></span><small> | </small><span class="bold red"><small>Milan, Italy</small></span>
Webinar

LIVE on November 3 | 8am PST
The Authority Paradox: How Smaller Brands Can Win The Game of GEO

In this webinar, Neil Patel and the NP Digital team will show why trying to outpublish bigger brands is rarely the best approach.
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<span class="bold red"><small>LIVE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>November 3</small></span><small> | </small><span class="bold red"><small>8am PST</small></span>
A graphic sayingL Inside ChatGPT's Source Preferences: What Query Fanouts Reveal About AI Discoverability
AEO / GEO 8 min

Inside ChatGPT’s Source Preferences: What Query Fanouts Reveal About AI Discoverability

Most marketers optimizing for AI search visibility are focused on the wrong layer. They are tracking citations, which is the…
Kimberly Campbell
Kimberly Campbell Digital PR Specialist
Aug 17, 2026
A graphic that says AI Search Data Is Now in Google Search Console: Here's What You Need to Know
AEO / GEO 7 min

AI Search Data Is Now in Google Search Console: Here’s What You Need to Know

For two years, AI search performance has operated as a black box. Brands could see that AI Overviews were growing,…
Jeff Durante
Jeff Durante Sr. SEO Strategist
Aug 3, 2026
1 – 2026-08-03T095201.884
AEO / GEO 8 min

Google Enhances AI Link Attribution: What It Means for SEO

AI search and AI Link Attribution is changing how people find information, and how publishers reach them. Google’s AI Overviews…
Joe Cinquegrani
Joe Cinquegrani Senior SEO Strategist
Jul 22, 2026
1 – 2026-08-03T100027.919
AEO / GEO 12 min

How To Make AEO and GEO Profitable 

You might be showing up in ChatGPT answers. Getting cited in Google’s AI Overviews. Watching your brand mentions climb across the web. …
Brian Gallegos
Brian Gallegos Digital PR Lead
Jul 6, 2026
1 – 2026-08-03T100818.735
AEO / GEO 11 min

What Is an AI Citation Audit & What Can It Tell You About Your Content

If you’ve been tracking your brand in AI tools and wondering why the data isn’t telling you anything useful, the…
Adam Balestone
Adam Balestone Senior SEO Manager
Jun 22, 2026

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ai brand visibility tracking 002
AEO / GEO 9 min

AI Brand Visibility: You’re Tracking It Wrong

Have you started tracking your brand in ChatGPT, Perplexity, or Google AI Overviews? Good. You’re thinking about the right problem.…
Adam Balestone
Adam Balestone Senior SEO Manager
Jun 17, 2026
Image related to How to Create an AI Visibility Report with Writesonic
AEO / GEO 15 min

How to Create an AI Visibility Report with Writesonic

Here’s something that should keep marketers up at night: your buyers are researching purchases in ChatGPT and Perplexity, and most…
Tierney Brannigan
Tierney Brannigan Associate Director, Content Strategy
May 15, 2026
Image related to SEO for ChatGPT: How to Rank Your Website in the LLM
AEO / GEO 2 min

SEO for ChatGPT: How to Rank Your Website in the LLM

ChatGPT is one of the most popular sites in the world. According to SimilarWeb ChatGPT is the 28th most popular…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Apr 8, 2026
A graphic that says "Why Prompt Volume Shouldn't Your GEO Strategy."
AEO / GEO 10 min

GEO Best Practices: Prompt Volume Shouldn’t Drive Your Strategy

Most advice on generative engine optimization best practices starts in the same place: find the prompts people are using with…
Nikki Lam
Nikki Lam SVP of SEO
Mar 17, 2026
Image related to What Is LLMs.txt? & Do You Need One?
AEO / GEO 10 min

What Is LLMs.txt? & Do You Need One?

Most site owners don’t realize how much of their content large language models (LLMs) already gather. ChatGPT, Claude, and Gemini…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 20, 2025

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from Small Business to Enterprise

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