Email marketing is not dead.

You should be emailing your customers and subscribers on a regular basis.

But with so many content marketing strategies being used by marketers today, you might be caught up in the new trends and taking your focus away from email.

This is a mistake.

Email marketing is still effective.

If you’re not having success with your current email campaigns, it’s time for you to reevaluate what you’re doing.

Your emails should create user engagement.

What’s the best way to do this?

Increase interactivity.

Interactive emails are trending upward in 2017.

Look at the data from this graph.

Interactivity ranks number 1 on the list of 2017 email trends.

For those of you that aren’t incorporating this concept into your email campaigns, it may be the reason for your lack of success with email marketing strategies.

Don’t worry.

It’s not too late for you to learn the basics of interactive emails.

Your customers still want to receive emails.

It’s your job to make sure they are getting the right emails.

Here’s what I mean.

If your emails aren’t adding value to the customer, they may unsubscribe or mark your messages as spam.

You can enhance their experience with interactivity.

It’s also essential that all of your messages are optimized for mobile devices.

Nearly half of emails get opened on mobile phones.

Over 2/3 of mobile users will delete your email if it’s not optimized.

Keep this information in mind when you’re creating an interactive message.

Your subject and content might be great, but that’s useless if your subscribers are just going to delete the message.

All of your interactive emails must be optimized for mobile devices.

Period.

I’ll show you the top 12 ways to increase interactivity with your emails. [click to continue …]

Email marketing is one of the most effective content marketing tactics out there.

According to the DMA, email marketing brings in $38 of revenue for every $1 spent on it, which means that it has an ROI of 3,800%!

That’s crazy!

And emails are 40X more likely to bring in new customers than social media.

But sending out a regular, plain email to everyone on your list won’t get you big results like these.

You need to be strategic about who you send what content to.

This is only possible if you get to know your audience.

Thankfully, there are many ways to target your email marketing campaigns to exactly the right people.

Here are my favorite tactics for getting the most out of your email marketing strategy. [click to continue …]

If you’re operating a website or business, I’m sure you’re using email marketing tactics to communicate with your customers.

Are you having success?

Here’s the problem.

You can have the best email campaign in the world, but it’s useless if your customer never opens your messages.

Getting the consumer to click your email is half the battle.

It all comes down to the subject line.

Don’t think subject lines are important?

Think again.

Let’s look at some statistics about the importance of email subject lines.

What do these numbers tell you?

Over a third of your subscribers decide whether or not they will open your message based on the subject.

Nearly 70% of consumers mark messages as spam just based on the subject line.

That’s right.

Your message could be marked as spam before your customer even reads it.

People want emails.

86% of business professionals say that email is their preferred method of contact.

I’ll show you how your subject line can impact your marketing campaigns.

If you want to increase opens, clicks, and conversions, you’ll need to master the process of creating a perfect subject line.

These are the top 10 types of email subject lines that generate clicks. [click to continue …]

We live in the age of personal data.

In fact, personalization is sort of revolutionizing how we do business.

It’s definitely changing the types of content we produce.

Companies like Facebook frequently gather consumer data to improve their offerings.

In a way, they’re masters of personalization.

They understand that people want to see things that are relevant. I know I do.

If you sign-in to Facebook’s website, their complicated news feed algorithm kicks in, scanning thousands of articles and posts for content that’s the most relevant to you.

They gather a lot of information, but they use it all for a purpose.

Even the “Like” buttons collect data to improve their newsfeeds.

A lot of this data is also available to marketers. It’s just that they don’t know how to use it the way Facebook does.

According to Monetate, 95% of marketers don’t know how to use that data to personalize, segment, or respond to customer needs.

About 60% of marketers also admit they struggle to personalize content in real time.

But personalization is a big deal for conversions.

Personalized emails get transaction rates that are six-times higher than generic emails, and emails with a personal subject line are 26% more likely to be opened.

So you want to be taking advantage of your data.

But if you’re not sure how to do that just yet, don’t worry.

I have some ideas.

Here are a few ways you can personalize your automated marketing campaigns. [click to continue …]

Email is the great equalizer in marketing.

Everyone expects to get an email from you at some point, so there is no reason not to send one.

And for the most part, email engagement is relatively high compared to other forms of communication. The average open rate is 21.73%.

So someone somewhere is going to read whatever you send.

But the real question still: will email subscribers convert?

Email has an average ROI of 122%. But not every email you send will see that level of return.

Some emails just work better than others when it comes to driving conversions and sales.

What do I mean, exactly?

Here are a few examples of emails you should send if you really want to see that ROI. [click to continue …]