Hi, I'm

McKinsey Rosta

Senior Paid Media Manager

McKinsey is a Senior Paid Media Manager specializing in paid social and performance marketing with 6 years of industry experience. She has worked across a variety of industries including healthcare, nonprofit, education, and B2B, with expertise in audience strategy, creative testing, and campaign optimization. McKinsey is passionate about combining data, testing, and creative strategy to drive scalable and efficient growth across social platforms.

1

Total articles since 2026.

McKinsey Rosta

Recent Articles From McKinsey

Here is the list of recent articles by McKinsey's write-up.

New

tiktok premium ads 002

Paid Ads 7 min

Why TikTok Is Expanding Its Premium Ads Push and What That Means for You

TikTok-native creative authenticity remains essential, even within premium placements TikTok’s 2026 IAB NewFronts presentation made one thing clear: the platform…

McKinsey Rosta Senior Paid Media Manager

Jun 12, 2026

Explore Our Other Authors

Discover a wealth of knowledge and expertise from our NP Digital team of experts.

Neil Patel

Neil Patel

Co Founder of NP Digital & Owner of Ubersuggest

Nikki Lam

Nikki Lam

SVP of SEO

David Hutchinson

David Hutchinson

VP of Marketplaces

Mackenzie Moore

Mackenzie Moore

Influencer Marketing Manager

Matthew Santos

Matthew Santos

Chief Product Officer

Pedro Pereira

Pedro Pereira

Marketing Director for Ubersuggest and AnswerThePublic

Adam Balestone

Adam Balestone

Senior SEO Manager

Basil Hatto

Basil Hatto

SVP, Product and Growth

Jenny Haskins

Jenny Haskins

SEO Strategist

Kayla Bautista

Kayla Bautista

Social Media Manager

Kim Macomber

Kim Macomber

Senior Director, Content

Nichole Wiza

Nichole Wiza

Sr. Content Production Lead

William Kammer

William Kammer

VP of SEO

Austin Cosler

Austin Cosler

Content Production Manager

Becky McManus

Becky McManus

Sr. SEO Strategist

Brittany Hubler

Brittany Hubler

Associate Director, Paid Media Strategy

Chad Gilbert

Chad Gilbert

Vice President, Content Marketing

Chris Moreno

Chris Moreno

Senior Vice President, Paid Media

D Doan

D Doan

Director, Data, Analytics & Insights

Mariya Quershi

Mariya Quershi

Director, Ad Operations

Megan Dean

Megan Dean

Strategy Growth Director

Rachel Clinger

Rachel Clinger

Manager, Content Strategy

Rob Tindula

Rob Tindula

Director of SEO

Tierney Brannigan

Tierney Brannigan

Associate Director, Content Strategy

Alex Horowitz

Alex Horowitz

Digital PR Specialist

Anna Holmquist

Anna Holmquist

Senior SEO Manager

Arazoo Kadir

Arazoo Kadir

Agency Growth Director

Brian Gallegos

Brian Gallegos

Digital PR Lead

Cal Gruening

Cal Gruening

Senior Strategist, Technical SEO

Catherine Michel

Catherine Michel

Content Production Lead

Dana Heins

Dana Heins

Director, Programmatic

David Shapiro

David Shapiro

SVP of Earned Media

Dominic Bromley

Dominic Bromley

Sr. Graphic Designer

Erik Stebbins

Erik Stebbins

Associate Director, Paid Social

Graham Schmidt

Graham Schmidt

Software Developer, Earned Media

Igor Blinov

Igor Blinov

ASO Director

Janine Ramos

Janine Ramos

Director, Paid Media, PHL

Jason Bell

Jason Bell

Associate Director, Paid Search

Jeff Durante

Jeff Durante

Sr. SEO Strategist

Jim Iorio

Jim Iorio

Senior Writer

Joe Cinquegrani

Joe Cinquegrani

Senior SEO Strategist

Karen Bellin

Karen Bellin

VP, Data, Analytics & Insights

Kimberly Campbell

Kimberly Campbell

Digital PR Specialist

Kimberly Deese

Kimberly Deese

Director, Digital PR

Madison Masland

Programmatic Manager

Mel Kasulis

Mel Kasulis

Director, Digital PR

Morgan Smith

Morgan Smith

Digital PR Lead

Nikki Brandemarte

Nikki Brandemarte

Senior SEO Strategist

Rishan Weerakoon

Rishan Weerakoon

Strategy Growth Director, Yodel Mobile

Sherry Chen

Sherry Chen

Associate Director, Paid Media Strategy

Suzanna Colberg

Suzanna Colberg

Sr. SEO Specialist

Alex Egan

Alex Egan

SEO Strategist

Caio Beleza

Caio Beleza

Head of International Growth

Megan Dalke-Mitchel

Megan Dalke-Mitchel

SEO Strategist

Ryan Velez

Ryan Velez

Sr. Content Marketing Lead