Keyword research is a science and an art.
And that’s why it’s one of my favorite topics to discuss.
There are tons of different factors at play.
You can’t just go after the biggest keyword in your industry.
Sure, search volume is important. You want to rank for big terms that people are already searching for.
But there are some problems with the biggest keywords.
For example, you’ll probably have to compete against massive brands.
That means your chances of actually ranking aren’t good. It might take you years and years to see any results.
Most people can’t wait that long.
I know I can’t. I’m impatient.
I want to see results immediately.
I want to make sure that all of the time and effort I’m spending on something is worth it at the end of the day.
And that brings us to the second problem with big keywords.
They’re often revolving around vague topics like “content marketing.”
That keyword might bring in a ton of traffic, but the number of buyers you get from a keyword like that will be low.
Most of the visitors will be interested in blog posts and information.
All of that is good. You can get them to sign up for your newsletter and other lead magnets.
But again, it won’t give you the results you’re looking for anytime soon.
So how do you fix that?
How do you find keywords that will help you rank in the near future while also building your bottom line?
Here are six of my favorite keyword research tools to start with.