Nothing moves quite as fast as the digital marketing world.
Every year, and sometimes every week, there seems to be a new invention or iteration that’s changing the landscape marketers have grown accustomed to.
One year, the rage was blog content. Then, it was video content. And now, it’s live video.
But that’s just one example of the quickly changing environment.
To give you another, a current change that the world of SEO is experiencing comes in the form of voice search.
If you don’t know what the Echo is, it’s basically a listening robot you can ask questions whenever you want.
And the Echo is selling extraordinarily well.
But why is that important?
Well, the Echo as a bestseller is just one illustration of how voice search is adapting and what it means for SEO experts and marketers everywhere.
In this guide, I’m going to show you exactly how to prepare for the era of voice search. But first, let me tell you why it’s so important.