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Digital PR

A graphic with the text AI's Impact on PR Budgets.
Digital PR 10 min

AI Is Reshaping PR Budgets

For years, public relations and SEO have operated in neighboring but often separate parts of the marketing organization. AI search…
Chad Gilbert
Chad Gilbert Vice President, Content Marketing
Oct 5, 2026
1 – 2026-08-03T095252.329
Digital PR 22 min

What is Online Reputation Management (ORM)?

Online reputation management (ORM) is the practice of monitoring and improving (when necessary) how your brand is perceived on the…
Mel Kasulis
Mel Kasulis Director, Digital PR
Jul 21, 2026
1 – 2026-08-03T095338.734
Digital PR 16 min

Everything You Need to Know About Guest Posting

AI can be an extremely useful tool for content creation, but guest posting is one area where it can pay…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jul 21, 2026
1 – 2026-08-03T100431.284
Digital PR 9 min

How to Analyze Your Backlinks With the Ubersuggest Backlink Checker

How important are backlinks to your online business?  According to research from uSERP, 67.5 percent of the SEOs interviewed believe they have…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jul 1, 2026
What-Are-Backlinks-001
Digital PR 11 min

What are Backlinks and Why are they Crucial for SEO?

AI is reshaping search, but one traditional SEO practice has held its ground: backlinks. A backlink in SEO is a…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Apr 22, 2026

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Events

ON STAGE on October 27 | Dallas, TX
Search Everywhere Optimization: The New Marketing Playbook
playbook for D2C brands

Join Neil Patel at LevelUp 2026. Learn where discovery happens now, which platforms deserve investment, and how to earn visibility across AI and search.
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<span class="bold red"><small>ON STAGE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>October 27</small></span><small> | </small><span class="bold red"><small>Dallas, TX</small></span>
Webinar

LIVE on November 3 | 8am PST
The Authority Paradox: How Smaller Brands Can Win The Game of GEO

In this webinar, Neil Patel and the NP Digital team will show why trying to outpublish bigger brands is rarely the best approach.
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<span class="bold red"><small>LIVE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>November 3</small></span><small> | </small><span class="bold red"><small>8am PST</small></span>
Events

ON STAGE on November 4 | Mexico City, Mexico
How to Earn AI Trust When You Can't Buy It

Join Neil Patel at Advertising Week Latam 2026. Learn why AI visibility depends on earned authority, and how to balance paid reach with long-term trust.
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<span class="bold red"><small>ON STAGE </small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>November 4</small></span><small> | </small><span class="bold red"><small>Mexico City, Mexico</small></span>
Events

ON STAGE on October 29 | Milan, Italy
The End of Human-First Marketing: Building Brands AI Recommends

Join Neil Patel at Intersections 2026. Learn how to build a brand that persuades customers and earns recommendations from AI-powered discovery platforms.
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<span class="bold red"><small>ON STAGE </small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>October 29</small></span><small> | </small><span class="bold red"><small>Milan, Italy</small></span>
A graphic saying: Discord as an Engagemnt and Digital PR Platform
Digital PR 12 min

Discord as an Engagement and Digital PR Platform

Discord has moved far beyond its gaming roots. Today, it’s becoming a direct access channel for brands that care about…
Kayla Bautista
Kayla Bautista Social Media Manager
Jan 28, 2026
Broken Link Building 001
Digital PR 11 min

Broken Link Building Strategies

Do you ever feel like you’re doing all the right things for SEO, but not seeing the organic traffic you…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 8, 2025
A graphic that says "How To Get High Quality Backlinks (2025)
Digital PR 16 min

How to Build High Quality Backlinks (2025)

Wondering why your site’s not ranking or showing up in large language model (LLM) results, even though your content is…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Sep 29, 2025
A graphic that says: "Brand Mentions SEO: How To Use Them To Increase Rankings
Digital PR 18 min

Brand Mentions SEO: How to Use Them to Improve Rankings

Brand mentions are a form of social proof, and they carry more weight than many marketers realize. They work because…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Sep 24, 2025
Illustration of people working on a brand with text that reads "Event Sponsorship: How to Get Sponsors for Your Next Event."
Digital PR 11 min

Event Sponsorship: How to Get Sponsors for Your Next Event

Holding events can be a great way to promote your business and reach a wider audience. In fact, 78% of…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 2, 2025

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Illustration showing a website linked to a chain with text that reads "Ecommerce Link Building: What Works and What Doesn’t Today."
Digital PR 10 min

Ecommerce Link Building: What Works and What Doesn’t Today

Who wants to link to a product page selling $10 water bottles? Or a category page for men’s t-shirts? Online…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Mar 18, 2025
Graphic titled “Link Building for Enterprise Sites: 8-Step Framework for 2025” with a visual of interconnected gears.
Digital PR 10 min

Link Building for Enterprise Sites: 8-Step Framework for 2025

Enterprise link building presents both challenges and opportunities.  Enterprises have brand clout and a lot of low-hanging fruit to pluck.…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Feb 11, 2025
link bait 002
Digital PR 8 min

Link Bait: Everything You Need to Know

Are you looking to improve your search engine rankings? Getting backlinks from trusted, reliable sources is a fantastic way to…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Sep 7, 2024
The 7 Best Reputation Management Companies of 2025
Digital PR 15 min

The 7 Best Reputation Management Companies of 2025

Consumers are creatures of research. We often don’t believe something unless we see it for ourselves—or hear it from a…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 13, 2023
dofollow_backlinks1
Digital PR 12 min

Dofollow Backlinks vs. Nofollow Backlinks: Which Reigns Supreme for SEO?

Dofollow backlinks and nofollow backlinks are like the yin and yang of SEO. They balance each other out, complementing and…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 10, 2023

Join Over 5,000 Companies

from Small Business to Enterprise

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Talk to an Expert