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News & Trends

An NP-branded graphic that says "How Websites are Becoming a Key Trust Signal for Consumers."
News & Trends 9 min

How Websites Are Becoming a Key Trust Signal for Consumers

AI has made it easier than ever to create a website, generate content, and put a brand online. That speed…
Brittany Werdowatz
Brittany Werdowatz Senior SEO Manager
Oct 14, 2026
google sponsored shops 002
News & Trends 7 min

Google Is Testing Sponsored Shops in SERPs: What This Means for Advertisers

Google is running a Shopping test that could change how brands compete for visibility in product search. If it scales,…
Jason Bell
Jason Bell Associate Director, Paid Search
Jun 9, 2026
A graphic that says "Referral Traffic Is Declining for Smaller Publishers: What This Means and How to React"
News & Trends 9 min

Referral Traffic Is Declining for Smaller Publishers: What This Means and How to React

  Referral traffic is down, and smaller publishers are absorbing the sharpest declines. Some have seen traffic drop by as…
Alex Horowitz
Alex Horowitz Digital PR Specialist
Jun 2, 2026
A graphic that says "Key Updates from Google I/O and Marketing Live 2026
News & Trends 13 min

Key Updates from Google I/O and Marketing Live 2026

Each year, Google hosts two major events that influence how people use the internet and how brands reach them.  The…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 21, 2026
Image related to The Paid Media Playbook: Trends & Updates for 2026
News & Trends 29 min

The Paid Media Playbook: Trends & Updates for 2026

Want to upgrade your paid media strategy for the rest of 2026 and beyond? Whether you want to take advantage…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Apr 20, 2026

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Events

ON STAGE on October 29 | Milan, Italy
The End of Human-First Marketing: Building Brands AI Recommends

Join Neil Patel at Intersections 2026. Learn how to build a brand that persuades customers and earns recommendations from AI-powered discovery platforms.
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<span class="bold red"><small>ON STAGE </small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>October 29</small></span><small> | </small><span class="bold red"><small>Milan, Italy</small></span>
Events

ON STAGE on November 4 | Mexico City, Mexico
How to Earn AI Trust When You Can't Buy It

Join Neil Patel at Advertising Week Latam 2026. Learn why AI visibility depends on earned authority, and how to balance paid reach with long-term trust.
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<span class="bold red"><small>ON STAGE </small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>November 4</small></span><small> | </small><span class="bold red"><small>Mexico City, Mexico</small></span>
Webinar

LIVE on November 3 | 8am PST
The Authority Paradox: How Smaller Brands Can Win The Game of GEO

In this webinar, Neil Patel and the NP Digital team will show why trying to outpublish bigger brands is rarely the best approach.
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<span class="bold red"><small>LIVE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>November 3</small></span><small> | </small><span class="bold red"><small>8am PST</small></span>
Events

ON STAGE on October 27 | Dallas, TX
Search Everywhere Optimization: The New Marketing Playbook
playbook for D2C brands

Join Neil Patel at LevelUp 2026. Learn where discovery happens now, which platforms deserve investment, and how to earn visibility across AI and search.
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<span class="bold red"><small>ON STAGE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>October 27</small></span><small> | </small><span class="bold red"><small>Dallas, TX</small></span>
A graphic showing 2026 digital marketing trends.
News & Trends 10 min

January 2026 Digital Marketing Roundup: What Changed and What You Should Do About It

January didn’t bring flashy product launches. It brought something more valuable: clarity. Platforms spent the month explaining how their systems…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Feb 4, 2026
A graphic that says "AI Hallucinations, Errors, and Accuracy: What The Data Says."
News & Trends 14 min

AI Hallucinations, Errors, and Accuracy: What the Data Shows

AI hallucinations became a headline story when Google’s AI Overviews told people that cats can teleport and suggested eating rocks…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Feb 3, 2026
Illustration of Google AI Mode with text that reads "What Is Google AI Mode and How Does It Work?"
News & Trends 17 min

What Is Google AI Mode and How Does It Work?

Does Google’s AI Mode mark a real shift in how search works? There’s a strong case that it does. And…
Nikki Brandemarte
Nikki Brandemarte Senior SEO Strategist
Jan 21, 2026
How Marketers are Spending Their Money in 2026
News & Trends 12 min

How Marketers Are Spending in 2026

Marketing budgets aren’t collapsing in 2026, but they are making a shift. That’s the part many teams miss. That distinction…
Matthew Santos
Matthew Santos Chief Product Officer
Jan 20, 2026
December Digital Marketing Trends 2025 001
News & Trends 9 min

December 2025 Digital Marketing Roundup: What Changed and What You Should Do About It

December made one thing clear: AI is no longer a feature layered on top of marketing. It is the system…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 5, 2026

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A graphic saying Digital Marketing Industry Roundup: November 2025"
News & Trends 7 min

November 2025 Digital Marketing Roundup: What Changed and What You Should Do About It

November pushed the industry further into AI-shaped discovery. Search behaviors shifted. Platforms tightened control. Visibility started depending less on who…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 8, 2025
A graphic saying Digital Marketing Industry Roundup, 2025.
News & Trends 8 min

October 2025 Digital Marketing Roundup: What Changed and What You Should Do About It

October showed just how fast AI is reshaping how brands connect, convert, and stay visible. OpenAI turned chats into checkout…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Nov 11, 2025
A page saying Industry Roundup September 2025.
News & Trends 7 min

September 2025 Digital Marketing Roundup: What Changed and What You Should Do About It

September marked seismic shifts for digital marketers. Google launched user-controlled preferred sources. TikTok’s search ads started delivering 2x purchase lift.…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Sep 25, 2025
August 2025 digital marketing industry roundup 002
News & Trends 11 min

August 2025 Digital Marketing Roundup: What Changed and What You Should Do About It

Another month, another round of shifts redefining what digital visibility means. From AI-driven SERPs to browser wars, TikTok engagement metrics…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Aug 27, 2025
A Graphic That Says "2025 Organic Search Engine Trends"
News & Trends 16 min

2025 Organic Search Engine Trends: How Search is Evolving for AI and LLMs

If you’re not paying attention to search trends, you’re already falling behind. And in 2025, falling behind means losing visibility,…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Aug 12, 2025

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