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News & Trends 7 min

Google Is Testing Sponsored Shops in SERPs: What This Means for Advertisers

Google is running a Shopping test that could change how brands compete for visibility in product search. If it scales,…
Jason Bell
Jason Bell Associate Director, Paid Search
Jun 9, 2026
A graphic that says "Referral Traffic Is Declining for Smaller Publishers: What This Means and How to React"
News & Trends 9 min

Referral Traffic Is Declining for Smaller Publishers: What This Means and How to React

  Referral traffic is down, and smaller publishers are absorbing the sharpest declines. Some have seen traffic drop by as…
Alex Horowitz
Alex Horowitz Digital PR Specialist
Jun 2, 2026
A graphic that says "Key Updates from Google I/O and Marketing Live 2026
News & Trends 13 min

Key Updates from Google I/O and Marketing Live 2026

Each year, Google hosts two major events that influence how people use the internet and how brands reach them.  The…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 21, 2026
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News & Trends 29 min

The Paid Media Playbook: Trends & Updates for 2026

Want to upgrade your paid media strategy for the rest of 2026 and beyond? Whether you want to take advantage…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Apr 20, 2026
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News & Trends 22 min

Digital Marketing Trends & Predictions 2026

If 2025 taught us anything, it’s that AI is no longer just a side tool. It’s the engine running campaigns and reshaping how people discover brands.   At the same time, platforms have declared…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Feb 7, 2026

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LIVE on June 16 | 8am PDT
How to Make AEO/GEO Profitable: Lessons From 100 Campaigns

AI search is changing how customers discover brands. In this webinar, Neil Patel and the NP Digital team will break down what actually worked across 100 AEO/GEO campaigns.
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A graphic that says "AI Hallucinations, Errors, and Accuracy: What The Data Says."
News & Trends 14 min

AI Hallucinations, Errors, and Accuracy: What the Data Shows

AI hallucinations became a headline story when Google’s AI Overviews told people that cats can teleport and suggested eating rocks…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Feb 3, 2026
Illustration of Google AI Mode with text that reads "What Is Google AI Mode and How Does It Work?"
News & Trends 17 min

What Is Google AI Mode and How Does It Work?

Does Google’s AI Mode mark a real shift in how search works? There’s a strong case that it does. And…
Nikki Brandemarte
Nikki Brandemarte Senior SEO Strategist
Jan 21, 2026
How Marketers are Spending Their Money in 2026
News & Trends 12 min

How Marketers Are Spending in 2026

Marketing budgets aren’t collapsing in 2026, but they are making a shift. That’s the part many teams miss. That distinction…
Matthew Santos
Matthew Santos Chief Product Officer
Jan 20, 2026
December Digital Marketing Trends 2025 001
News & Trends 9 min

December 2025 Digital Marketing Roundup: What Changed and What You Should Do About It

December made one thing clear: AI is no longer a feature layered on top of marketing. It is the system…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 5, 2026
A graphic that says "The Future of Social Media Trends in 2026."
News & Trends 8 min

The Future of Social Media Trends in 2026

Social media evolves fast. What’s trending today could be outdated by next month. Brands that don’t adapt risk getting left…
Kayla Bautista
Kayla Bautista Social Media Manager
Dec 23, 2025

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A graphic saying Digital Marketing Industry Roundup, 2025.
News & Trends 8 min

October 2025 Digital Marketing Roundup: What Changed and What You Should Do About It

October showed just how fast AI is reshaping how brands connect, convert, and stay visible. OpenAI turned chats into checkout…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Nov 11, 2025
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News & Trends 7 min

September 2025 Digital Marketing Roundup: What Changed and What You Should Do About It

September marked seismic shifts for digital marketers. Google launched user-controlled preferred sources. TikTok’s search ads started delivering 2x purchase lift.…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Sep 25, 2025
August 2025 digital marketing industry roundup 002
News & Trends 11 min

August 2025 Digital Marketing Roundup: What Changed and What You Should Do About It

Another month, another round of shifts redefining what digital visibility means. From AI-driven SERPs to browser wars, TikTok engagement metrics…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Aug 27, 2025
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News & Trends 16 min

2025 Organic Search Engine Trends: How Search is Evolving for AI and LLMs

If you’re not paying attention to search trends, you’re already falling behind. And in 2025, falling behind means losing visibility,…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Aug 12, 2025
A graphic that says "July 2025 Digital Marketing Roundup."
News & Trends 13 min

July 2025 Digital Marketing Roundup: What Changed and What You Should Do About It

Another month, another avalanche of platform updates and game-changing industry developments.  Not all the updates will move the needle for…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Aug 7, 2025

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