Hi, I'm

Karen Bellin

VP, Data, Analytics & Insights

With over 20 years of experience across innovation and marketing, Karen's expertise in leveraging data and insights has helped global brands like Western Union, Adobe and Universal Technical institute achieve the outcomes they want by providing the experiences their customers need. Karen's leadership, including at frog, WPP and NP Digital, is focused on blending data, user experience and technology to achieve business and award-winning impacts. Karen's work has taken her across North America, to Asia and to the Middle East enabling a global perspective, alongside her data-driven insights, that help brands solve complex challenges in today's rapidly evolving marketing landscape.

1

Total articles since 2025.

Karen Bellin

Recent Articles From Karen

Here is the list of recent articles by Karen's write-up.

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A graphic that says "minimizing marketing blind spots: the new age of attribution."

Data & Analytics 8 min

Minimizing Marketing Blind Spots: The New Era of Attribution

Key Takeaway Attribution in the modern marketing age can be confusing. But the pressure on marketing teams to “prove what’s…

Karen Bellin VP, Data, Analytics & Insights

Nov 17, 2025

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