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- Mobile Traffic Vs Conversion Rates YoY Read Article ›
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NP Digital offers:
- Earned Media
- Paid Media
- Data & Analytics
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- Earned media is complicated. Google’s algorithm changed 729 times in 2022. Our algorithmic-proof strategies not only help align websites with Google best practices, they ensure optimal visibility across other earned media platforms, like Google Play, the App Store, YouTube, Amazon and Pinterest.
  
  Captivating your audience and winning top organic search results aren’t given or bought; they’re earned.
  
  › Learn more
  
  Focus areas
  
  AI Search Optimization Ensure your brand’s content surfaces in conversational and generative artificial intelligence tools.
  
  Search Engine Optimization Skyrocket your online visibility and dominate search rankings with powerful SEO strategies.
  
  App Store Optimization Unlock your app’s potential with expert ASO techniques for maximum discoverability and user engagement.
  
  Content Marketing Captivate and convert your audience with compelling content creation and strategy expertise.
  
  Digital PR Elevate your brand’s reputation and gain exposure through strategic Digital PR solutions.
  
  Influencer Marketing Harness the power of influencers to amplify your brand’s reach and impact with Influencer Marketing mastery.
  
  Organic Social Media Ignite your social media presence and cultivate meaningful connections with Organic Social Media strategies.
  
  Email Marketing Unlock the potential of personalized and engaging email campaigns with results-driven Email Marketing solutions.
  
  Search Everywhere Optimization Optimize for search across all platforms like Instagram, TikTok, YouTube, ChatGPT, etc — not just Google.
- Your audiences don’t follow a linear path to conversion. Customers consult an average of 10 sources, and 90% switch between devices and platforms to complete tasks online. Winning paid media strategies require full-funnel focus and optimization across Google, Meta, Amazon, and more.
  
  We impress your audiences in the moments that matter to them. If you’re not delivering consistent, eye-catching messaging along the way, your competitors likely are. We can help you take your campaigns from bust to boom.
  
  › Learn more
  
  Focus areas
  
  Media Strategy & Planning Navigate the paid media world with confidence. Our strategic paid media expertise transforms your goals into a comprehensive media roadmap, optimizing exposure and brand resonance.
  
  Paid Search Unlock and maximize your business potential with targeted paid search campaigns that drive traffic, amplify conversions, and boost ROI.
  
  Paid Social Elevate your brand’s online presence and engagement through our paid social strategies. Connect with your audience, spark conversations, and achieve remarkable results.
  
  Programmatic & Display From precision targeting to eye-catching visuals, our programmatic and display solutions drive impactful impressions that lead to conversions — delivering your message with unrivaled efficiency.
  
  Marketplaces Unlock new avenues of product sales growth through marketplaces. Leverage our expertise to optimize your presence on diverse e-commerce platforms, expand your customer base, and maximize revenue.
  
  Streaming Streaming success redefined. Win with our streaming video and audio strategies, you can engage your target audiences and cultivate a loyal following.
- Customers expect a personal connection to the brands they prefer. Our DAI team uses data, technology, and analytics to better define customer audiences and the journeys that they take. Those insights make our marketing more addressable and the customer touch-points more personalized.
  
  CMO’s expect more from their digital marketing dollars. Our advanced analytics specialists deliver dashboards and predictive models that help both internal and external teams make the right decisions and optimizations.
  
  › Learn more
  
  Focus areas
  
  Data Analytics & Insights Gain a deeper understanding of your customers and marketing performance through forecasting, full-funnel exploration, and campaign impact analyses.
  
  Dashboard Development Our dashboards provide easy-to-read marketing performance visuals based on your preferred metrics hierarchy.
  
  Conversion Rate Optimization Increase conversion rates and decrease customer acquisition costs through improved testing programs.
  
  User Experience (UX) Improve the UX for websites and landing pages using a combination of design best practices, page engagement data, competitive analysis, and user testing.
  
  Front End Development Transform website design ideas into reality with seamless UX and innovative, data-driven web development solutions.
  
  Ad Operations Integrate new or existing marketing platforms. Create, implement, and QA site tags and data integrations to stay ahead of media landscape changes.
- Our mission is to convert limitless imagination into compelling content that sparks meaningful conversation, ultimately driving actionable results.
  
  Our enriched suite of solutions produces a higher caliber of marketing and captures a progressive advertising shift toward a synchronous blend of digital and traditional, forging stronger marketing outcomes in branding and performance.
  
  › Learn more
  
  Focus areas
  
  Performance Creative A strategic division that focuses on helping your business gain high visibility by creating effective and measurable marketing campaigns, brand optimization and thought leadership.
  
  Branding We help businesses create, develop, and maintain a unique brand identity that resonates with their target audience. Name creation, identity system, brand architecture, messaging platform and more.
  
  Content Production We deliver on visually stunning content designed to meet our partners’ goals. Our projects are supported by the industry’s leading directors, photographers, cinematographers, writers, stylists and artists!
  
  Website Design Website design and development services built for performance. Our expert team crafts visually stunning, user-friendly sites optimized for speed, responsiveness, and conversion.
  
  Graphic & Motion Design Our team of highly talented graphic and motion designers lead the charge in developing original brand identities, various print and digital graphic assets and 2D and 3D animations.
  
  Audio Production We collaborate with vocalists, song writers, musicians, voice-overs artists and more, our producers deliver state-of-the-art music, podcast, radio spots and other audible projects.
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Recently Published Blogs

Marketing Stats

Digital Marketing Surveys & Stats

Marketing stats, data & trends to help fuel your digital marketing strategy.

Most Recent Insights

The Trust Signals AI Engines Reward Most

AI & GEO Optimization

The Trust Signals AI Engines Reward Most Across 6 Platforms

Where Buyers Now Discover Brands

Brand & Reputation

Where Buyers Now Discover Brands: Social Leads, LLMs at 16%

The Industries Seeing The Biggest AI Search Shift

AI In Marketing

Which Industries Are Seeing the Biggest AI Search Disruption?

The New AI Visibility Stack

AI & GEO Optimization

The New AI Visibility Stack: 7 Layers From Technical SEO to Measurement

Forecast Accuracy Drops When Forecasts Ignore AI Search Changes

Measurement & Strategy

Forecast Accuracy Drops as AI Overviews and Zero-Click Rates Rise

Search Marketing: The Forecasting Inputs That Matter Most

Measurement & Strategy

The Search Marketing Forecasting Inputs That Matter Most

Ad Spend & Budgets

Ad Spend & Budgets
Why Paid Media Forecasts Break: CPC Inflation Leads at 54%

Ad Spend & Budgets
Community Budget Plans

Ad Spend & Budgets
Traditional Ad Buys Budget Plans

Ad Spend & Budgets
Search Ad Budget Plans

Ad Spend & Budgets
How Marketers Plan Other Ad Spend Types

Ad Spend & Budgets
Which Ad Channels Are Most Vulnerable to Fraud

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AI & GEO Optimization

AI & GEO Optimization
The Trust Signals AI Engines Reward Most Across 6 Platforms

AI & GEO Optimization
The New AI Visibility Stack: 7 Layers From Technical SEO to Measurement

AI & GEO Optimization
AI-Referred Visitors Convert 8x More and 62% Faster Than Traditional Traffic

AI & GEO Optimization
Which GEO Tactics Give the Best ROI? A Ranked Matrix

AI & GEO Optimization
More Channels Published Monthly Means More AI Citations

AI & GEO Optimization
AI Visibility Is Growing. So Is Its Profitability.

More →
AI-Generated Content

AI-Generated Content
What Makes Content Citable by AI? Freshness Leads at 91%

AI-Generated Content
How Marketers Perceive AI-Generated Content Quality

AI-Generated Content
How Marketing Teams Are Using AI for Content

AI-Generated Content
Can Readers Detect AI Written Content

AI-Generated Content
How Much Content Is Written By AI

AI-Generated Content
Which AI Creates More Duplicate Content

More →
AI In Marketing

AI In Marketing
Which Industries Are Seeing the Biggest AI Search Disruption?

AI In Marketing
AI Adoption by Marketing Function for Local Businesses

AI In Marketing
AI Agent Adoption in Marketing: Under 12% Across All Company Sizes

AI In Marketing
Which AI Platforms Are Marketers Prioritizing by Goal?

AI In Marketing
Is Claude Code Helping Marketers See Revenue Growth?

AI In Marketing
Claude Code Adoption Among Marketers: 16% to 33% in 3 Months

More →
App Marketing & ASO

App Marketing & ASO
Featured Apps Are Dominated by 4.4+ Star Ratings

App Marketing & ASO
Higher Ratings Unlock More Keyword Visibility

App Marketing & ASO
App Crashes Lower Your Visibility in the App Store

App Marketing & ASO
App Metadata Changes Drive Store Visibility

App Marketing & ASO
Paid Ads Boost Organic Installs on the App Store

App Marketing & ASO
Retail App Conversion Funnel Benchmarks

More →
Brand & Reputation

Brand & Reputation
Where Buyers Now Discover Brands: Social Leads, LLMs at 16%

Brand & Reputation
Online Reputation Confidence Among Businesses

Brand & Reputation
Review Collection Frequency and Its Impact

Brand & Reputation
Website Color Preferences By Industry

Brand & Reputation
How Emojis Impact Content Performance

Brand & Reputation
How Each Generation Keeps Up With Trends

More →
Content Production

Content Production
How Workflow Complexity Impacts SEO Content Production

Content Production
Content Production Capacity by Workflow Type

Content Production
How Publishing Frequency Impacts Organic Traffic Growth

Content Production
Time Breakdown of Blog Content Creation

Content Production
How Top Ranking Sites Allocate SEO Effort

Content Production
Podcasting vs Blogging Market Opportunity

More →
Content Strategy

Content Strategy
Content Types That Perform Best in AI Search

Content Strategy
Text Content Types That Drive Engagement

Content Strategy
Which Content Formats Drive the Highest Engagement

Content Strategy
Which Content Works Best at Each Funnel Stage

Content Strategy
Updating vs Creating Content for SEO Growth

Content Strategy
B2C Keyword Revenue Trends Over Time

More →
Ecomm & User Behavior

Ecomm & User Behavior
Where Local Customers Decide Before They Ever Contact You

Ecomm & User Behavior
What Holds Local Businesses Back From Growing?

Ecomm & User Behavior
Pre-Website Decision-Making in Local Marketing

Ecomm & User Behavior
Business Listing Accuracy and Its Impact

Ecomm & User Behavior
Local Marketing Challenges and Growth Barriers

Ecomm & User Behavior
Local Conversion Drivers: What Actually Influences Buyers

More →
Email Marketing

Email Marketing
Email Marketing Budget Outlook

Email Marketing
Discounts Impact on Email Opens and Spam

Email Marketing
Email Click Rates By Email Length

Email Marketing
How Often Do People Check Email Daily And In The Morning

Email Marketing
Organic Channels That Drive the Most Email Signups

Email Marketing
Email Length Has a Direct Impact on Click Rates

More →
Lead Gen & B2B

Lead Gen & B2B
Lead Quality Consistency Across Locations

Lead Gen & B2B
How Optimized Is Your Google Business Profile?

Lead Gen & B2B
Primary Lead Gen Challenges at Scale

Lead Gen & B2B
Map Pack Visibility Tracking: How Often Are You Doing It?

Lead Gen & B2B
Local Personalization Maturity Gap: Multi-Location Data

Lead Gen & B2B
How Multi-Location Businesses Budget Their Marketing

More →
Measurement & Strategy

Measurement & Strategy
Forecast Accuracy Drops as AI Overviews and Zero-Click Rates Rise

Measurement & Strategy
The Search Marketing Forecasting Inputs That Matter Most

Measurement & Strategy
The 5 Stages of Forecasting Maturity: Where Does Your Team Land?

Measurement & Strategy
Forecasting SEO and Paid Together Lifts Revenue Accuracy to 83%

Measurement & Strategy
High-Performing Orgs Forecast Pipeline and Revenue, Not Just Traffic

Measurement & Strategy
How Attribution Maturity Drives Forecasting Confidence

More →
Mobile & App Performance

Mobile & App Performance
Mobile Traffic Vs Conversion Rates YoY

Mobile & App Performance
Share of Mobile Traffic and Year-Over-Year Change

More →
Paid Ads

Paid Ads
Top PPC Performance Levers, Ranked by 200 Ad Managers

Paid Ads
How High-ROAS Companies Allocate PPC Budgets Differently

Paid Ads
Ad Fatigue: How CTR Decays Week Over Week

Paid Ads
Sporadic vs. Continuous Creative Testing: The Performance Gap

Paid Ads
How the Number of Creative Variants Affects Your CPA

Paid Ads
Creative vs. Bidding: What Actually Drives PPC Results

More →
Search Trends

Search Trends
SEO Visibility Is Rising But Traffic Growth Is Slowing: The Divergence

Search Trends
AI Overview Expansion Is Cutting Organic CTR by Up to 61%

Search Trends
Where Customers Discover Brands Today

Search Trends
Growth of Question-Based Search Queries

Search Trends
Bot vs Human Traffic Trends Explained

Search Trends
How Much Search Traffic Comes From Brand Terms

More →
SEO & Keyword Strategy

SEO & Keyword Strategy
Rankings Are No Longer the North Star: How SEO KPIs Shifted

SEO & Keyword Strategy
How Complex SEO Tool Stacks Have Become

SEO & Keyword Strategy
SEO Budget Outlook

SEO & Keyword Strategy
AI SEO Budget Plans

SEO & Keyword Strategy
Top SERP Features

SEO & Keyword Strategy
Which Keyword Types Drive Revenue?

More →
Social & Organic Reach

Social & Organic Reach
Which Social Platforms Reward User Content

Social & Organic Reach
Organic Social Budget Trends

Social & Organic Reach
Which Social Networks Skew Negative or Positive

Social & Organic Reach
Best Times to Post for Faster Social Engagement

Social & Organic Reach
Daily Social Media Usage By Age Group

Social & Organic Reach
Organic Reach Rates By Social Network

More →
Video Marketing

Video Marketing
Would Viewers Watch Videos With Poor Visuals?

Video Marketing
Which Videos Get More Views in Social Feeds

Video Marketing
Video Elements That Drive More Views

Video Marketing
Google Favors Long-Form Videos in Search Results

Video Marketing
What Video Format Top Creators Actually Use

Video Marketing
What Are the Most Common Reasons People Use YouTube?

More →
Website Performance

Website Performance
How Message Consistency Drives Higher Conversion Rates

Website Performance
Incremental Lift vs Attributed Conversions

Website Performance
Organic Traffic vs Revenue Growth Insights

Website Performance
NP Digital Revenue Growth Over Time

Website Performance
How Reviews Impact Organic Traffic

Website Performance
Revenue Contribution By Marketing Channel

More →

English (EN)
Português (BR)
Deutsch (DE)
Español (ES)
Italiano (IT)
Nederlands (NL)
Français (FR)

Open the menu

Blog
Marketing stats
Services
NP Digital offers:
- Earned Media
- Paid Media
- Data & Analytics
- Creative
- Earned media is complicated. Google’s algorithm changed 729 times in 2022. Our algorithmic-proof strategies not only help align websites with Google best practices, they ensure optimal visibility across other earned media platforms, like Google Play, the App Store, YouTube, Amazon and Pinterest.
  
  Captivating your audience and winning top organic search results aren’t given or bought; they’re earned.
  
  › Learn more
  
  Focus areas
  
  AI Search Optimization Ensure your brand’s content surfaces in conversational and generative artificial intelligence tools.
  
  Search Engine Optimization Skyrocket your online visibility and dominate search rankings with powerful SEO strategies.
  
  App Store Optimization Unlock your app’s potential with expert ASO techniques for maximum discoverability and user engagement.
  
  Content Marketing Captivate and convert your audience with compelling content creation and strategy expertise.
  
  Digital PR Elevate your brand’s reputation and gain exposure through strategic Digital PR solutions.
  
  Influencer Marketing Harness the power of influencers to amplify your brand’s reach and impact with Influencer Marketing mastery.
  
  Organic Social Media Ignite your social media presence and cultivate meaningful connections with Organic Social Media strategies.
  
  Email Marketing Unlock the potential of personalized and engaging email campaigns with results-driven Email Marketing solutions.
  
  Search Everywhere Optimization Optimize for search across all platforms like Instagram, TikTok, YouTube, ChatGPT, etc — not just Google.
- Your audiences don’t follow a linear path to conversion. Customers consult an average of 10 sources, and 90% switch between devices and platforms to complete tasks online. Winning paid media strategies require full-funnel focus and optimization across Google, Meta, Amazon, and more.
  
  We impress your audiences in the moments that matter to them. If you’re not delivering consistent, eye-catching messaging along the way, your competitors likely are. We can help you take your campaigns from bust to boom.
  
  › Learn more
  
  Focus areas
  
  Media Strategy & Planning Navigate the paid media world with confidence. Our strategic paid media expertise transforms your goals into a comprehensive media roadmap, optimizing exposure and brand resonance.
  
  Paid Search Unlock and maximize your business potential with targeted paid search campaigns that drive traffic, amplify conversions, and boost ROI.
  
  Paid Social Elevate your brand’s online presence and engagement through our paid social strategies. Connect with your audience, spark conversations, and achieve remarkable results.
  
  Programmatic & Display From precision targeting to eye-catching visuals, our programmatic and display solutions drive impactful impressions that lead to conversions — delivering your message with unrivaled efficiency.
  
  Marketplaces Unlock new avenues of product sales growth through marketplaces. Leverage our expertise to optimize your presence on diverse e-commerce platforms, expand your customer base, and maximize revenue.
  
  Streaming Streaming success redefined. Win with our streaming video and audio strategies, you can engage your target audiences and cultivate a loyal following.
- Customers expect a personal connection to the brands they prefer. Our DAI team uses data, technology, and analytics to better define customer audiences and the journeys that they take. Those insights make our marketing more addressable and the customer touch-points more personalized.
  
  CMO’s expect more from their digital marketing dollars. Our advanced analytics specialists deliver dashboards and predictive models that help both internal and external teams make the right decisions and optimizations.
  
  › Learn more
  
  Focus areas
  
  Data Analytics & Insights Gain a deeper understanding of your customers and marketing performance through forecasting, full-funnel exploration, and campaign impact analyses.
  
  Dashboard Development Our dashboards provide easy-to-read marketing performance visuals based on your preferred metrics hierarchy.
  
  Conversion Rate Optimization Increase conversion rates and decrease customer acquisition costs through improved testing programs.
  
  User Experience (UX) Improve the UX for websites and landing pages using a combination of design best practices, page engagement data, competitive analysis, and user testing.
  
  Front End Development Transform website design ideas into reality with seamless UX and innovative, data-driven web development solutions.
  
  Ad Operations Integrate new or existing marketing platforms. Create, implement, and QA site tags and data integrations to stay ahead of media landscape changes.
- Our mission is to convert limitless imagination into compelling content that sparks meaningful conversation, ultimately driving actionable results.
  
  Our enriched suite of solutions produces a higher caliber of marketing and captures a progressive advertising shift toward a synchronous blend of digital and traditional, forging stronger marketing outcomes in branding and performance.
  
  › Learn more
  
  Focus areas
  
  Performance Creative A strategic division that focuses on helping your business gain high visibility by creating effective and measurable marketing campaigns, brand optimization and thought leadership.
  
  Branding We help businesses create, develop, and maintain a unique brand identity that resonates with their target audience. Name creation, identity system, brand architecture, messaging platform and more.
  
  Content Production We deliver on visually stunning content designed to meet our partners’ goals. Our projects are supported by the industry’s leading directors, photographers, cinematographers, writers, stylists and artists!
  
  Website Design Website design and development services built for performance. Our expert team crafts visually stunning, user-friendly sites optimized for speed, responsiveness, and conversion.
  
  Graphic & Motion Design Our team of highly talented graphic and motion designers lead the charge in developing original brand identities, various print and digital graphic assets and 2D and 3D animations.
  
  Audio Production We collaborate with vocalists, song writers, musicians, voice-overs artists and more, our producers deliver state-of-the-art music, podcast, radio spots and other audible projects.
Results
Training
Tools & Tech
Consulting
Contact
Sign In

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