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Recently Published Blogs

Marketing Stats

Marketing Stats

Marketing stats, data & trends to help fuel your digital marketing strategy.

Most Recent Insights

Marketers Expect AI To Own More Execution Than Strategy

AI In Marketing

Marketers Expect AI to Own Execution, Not Strategy

Machines Are Becoming Part Of The Buying Decision

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Machines Are Becoming Part of the Buying Decision

Where Does The Customer Journey Really Start?

Ecomm & User Behavior

Where Does the Customer Journey Really Start?

Most Marketing Insights Never Leave The Channel That Found Them

Lead Gen & B2B

Most Marketing Insights Never Leave the Channel That Found Them

Brand & Reputation

One Brand Can Have Very Different Paths to Purchase

Some Marketing Moments Require More Cultural Intelligence Than Others

Measurement & Strategy

Which Marketing Moments Need the Most Cultural Intelligence?

Ad Spend & Budgets

Ad Spend & Budgets
Why Paid Media Forecasts Break: CPC Inflation Leads at 54%

Ad Spend & Budgets
Community Budget Plans

Ad Spend & Budgets
Traditional Ad Buys Budget Plans

Ad Spend & Budgets
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Ad Spend & Budgets
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Ad Spend & Budgets
Which Ad Channels Are Most Vulnerable to Fraud

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AI & GEO Optimization

AI & GEO Optimization
What Builds Brand Authority for LLMs?

AI & GEO Optimization
Which Third-Party Signals Matter Most for AI?

AI & GEO Optimization
Which AI Platform Will Shape Search Most? Marketers Weigh In.

AI & GEO Optimization
Which Signals Drive AI Visibility? Marketers Rank What Works.

AI & GEO Optimization
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AI & GEO Optimization
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AI-Generated Content

AI-Generated Content
Human vs AI Content: Which Holds Reader Attention Longer?

AI-Generated Content
Does Human Review Actually Fix AI Content Inaccuracies?

AI-Generated Content
Which AI Platforms Watermark Their Content?

AI-Generated Content
How Well Does AI-Generated Content Rank on Google?

AI-Generated Content
How Integrated Is AI in Your Content Creation Process?

AI-Generated Content
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AI In Marketing

AI In Marketing
Marketers Expect AI to Own Execution, Not Strategy

AI In Marketing
Machines Are Becoming Part of the Buying Decision

AI In Marketing
The Global Localization Handoff: AI vs Humans

AI In Marketing
AI Is Compressing the Cost of Going Global

AI In Marketing
When Everyone Has AI, What Actually Creates Advantage?

AI In Marketing
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App Marketing & ASO

App Marketing & ASO
Featured Apps Are Dominated by 4.4+ Star Ratings

App Marketing & ASO
Higher Ratings Unlock More Keyword Visibility

App Marketing & ASO
App Crashes Lower Your Visibility in the App Store

App Marketing & ASO
App Metadata Changes Drive Store Visibility

App Marketing & ASO
Paid Ads Boost Organic Installs on the App Store

App Marketing & ASO
Retail App Conversion Funnel Benchmarks

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Brand & Reputation

Brand & Reputation
One Brand Can Have Very Different Paths to Purchase

Brand & Reputation
Brand Is Becoming a Performance Metric, Not Just Awareness

Brand & Reputation
The Machine-Validated Authority Scorecard

Brand & Reputation
Which Authority-Building Activities Are Hardest to Scale?

Brand & Reputation
Where Does Brand Authority Lose Momentum?

Brand & Reputation
Where Buyers Now Discover Brands: Social Leads, LLMs at 16%

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Content Production

Content Production
What’s Actually Driving Better Content Performance

Content Production
Does Publishing More Content Grow Your Following?

Content Production
How Often Teams Update Existing Content and How It Affects Revenue

Content Production
How Workflow Complexity Impacts SEO Content Production

Content Production
Content Production Capacity by Workflow Type

Content Production
How Publishing Frequency Impacts Organic Traffic Growth

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Content Strategy

Content Strategy
Content Types That Perform Best in AI Search

Content Strategy
Text Content Types That Drive Engagement

Content Strategy
Which Content Formats Drive the Highest Engagement

Content Strategy
Which Content Works Best at Each Funnel Stage

Content Strategy
Updating vs Creating Content for SEO Growth

Content Strategy
B2C Keyword Revenue Trends Over Time

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Ecomm & User Behavior

Ecomm & User Behavior
Where Does the Customer Journey Really Start?

Ecomm & User Behavior
Customers Are Connected. Marketing Teams Still Aren’t.

Ecomm & User Behavior
Is Price the Biggest Factor in Purchase Decisions? No, Social Proof Is.

Ecomm & User Behavior
Where B2B and B2C Funnels Lose the Most Conversions

Ecomm & User Behavior
Where Local Customers Decide Before They Ever Contact You

Ecomm & User Behavior
What Holds Local Businesses Back From Growing?

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Email Marketing

Email Marketing
The Biggest Email Marketing Challenges Marketers Face Today

Email Marketing
How Personalized Are Email Campaigns Today?

Email Marketing
What Customer Data Do Marketers Use for Email Personalization?

Email Marketing
Which Email Automation Generates the Most Revenue?

Email Marketing
Where Email Teams Are Most and Least Ready for AI

Email Marketing
What Inbox Providers Actually Prioritize vs. What Marketers Think

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Lead Gen & B2B

Lead Gen & B2B
Most Marketing Insights Never Leave the Channel That Found Them

Lead Gen & B2B
Local Wins Rarely Become Global Intelligence

Lead Gen & B2B
The Biggest Barriers to Effective Localization

Lead Gen & B2B
Where Do Global and Local Marketing Teams Disagree Most?

Lead Gen & B2B
Most Global Marketing Still Stops at Translation

Lead Gen & B2B
Lead Quality Consistency Across Locations

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Measurement & Strategy

Measurement & Strategy
Which Marketing Moments Need the Most Cultural Intelligence?

Measurement & Strategy
More Marketing Technology Doesn’t Mean You’re More Advanced

Measurement & Strategy
Speed to Learning: The Growth Metric Nobody Tracks

Measurement & Strategy
What Can Replace Backlink Volume as an Authority KPI

Measurement & Strategy
Traffic vs. Conversion Rate: Which Drives More Revenue?

Measurement & Strategy
How B2B and B2C Companies Measure CRO Success

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Mobile & App Performance

Mobile & App Performance
Mobile Traffic Vs Conversion Rates YoY

Mobile & App Performance
Share of Mobile Traffic and Year-Over-Year Change

More →
Paid Ads

Paid Ads
Top PPC Performance Levers, Ranked by 200 Ad Managers

Paid Ads
How High-ROAS Companies Allocate PPC Budgets Differently

Paid Ads
Ad Fatigue: How CTR Decays Week Over Week

Paid Ads
Sporadic vs. Continuous Creative Testing: The Performance Gap

Paid Ads
How the Number of Creative Variants Affects Your CPA

Paid Ads
Creative vs. Bidding: What Actually Drives PPC Results

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Search Trends

Search Trends
How Ready Are Marketers For 2030?

Search Trends
How Integrated Are SEO, PR, Content, and Brand Teams?

Search Trends
Where Search Traffic and Revenue Actually Come From Today

Search Trends
SEO Visibility Is Rising But Traffic Growth Is Slowing: The Divergence

Search Trends
AI Overview Expansion Is Cutting Organic CTR by Up to 61%

Search Trends
Where Customers Discover Brands Today

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SEO & Keyword Strategy

SEO & Keyword Strategy
Which SEO Investments Deliver the Most Long-Term Value?

SEO & Keyword Strategy
How Organizations Measure SEO Success Today

SEO & Keyword Strategy
Rankings Are No Longer the North Star: How SEO KPIs Shifted

SEO & Keyword Strategy
How Complex SEO Tool Stacks Have Become

SEO & Keyword Strategy
SEO Budget Outlook

SEO & Keyword Strategy
AI SEO Budget Plans

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Social & Organic Reach

Social & Organic Reach
Which Social Platforms Reward User Content

Social & Organic Reach
Organic Social Budget Trends

Social & Organic Reach
Which Social Networks Skew Negative or Positive

Social & Organic Reach
Best Times to Post for Faster Social Engagement

Social & Organic Reach
Daily Social Media Usage By Age Group

Social & Organic Reach
Organic Reach Rates By Social Network

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Video Marketing

Video Marketing
Why Marketers Abandoned Sora

Video Marketing
Would Viewers Watch Videos With Poor Visuals?

Video Marketing
Which Videos Get More Views in Social Feeds

Video Marketing
Video Elements That Drive More Views

Video Marketing
Google Favors Long-Form Videos in Search Results

Video Marketing
What Video Format Top Creators Actually Use

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Website Performance

Website Performance
Do Visitors Trust Your Website? Companies and Visitors Disagree.

Website Performance
Where A/B Testing Drives the Most Gains: B2B vs B2C by Funnel Stage

Website Performance
Does Testing More Frequently Drive More Revenue Growth?

Website Performance
The CRO Maturity Assessment: Where Does Your Program Stand?

Website Performance
How Message Consistency Drives Higher Conversion Rates

Website Performance
Incremental Lift vs Attributed Conversions

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