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Nikki Lam
SVP of SEO
Nikki Lam is a seasoned SEO expert who has helped elevate the online presence of global brands like Adobe, Lenovo, Samsung, Under Armour, Levi’s, T-Mobile, Office Depot, American Airlines, Western Union, SoFi & more. As VP, Head of SEO at NP Digital U.S., she oversees the Organic Search offering, leads a growing team of passionate Search strategists, and assists in pitching and formulating award-winning SEO campaigns for NPD’s growing roster of enterprise and Fortune 1000 clients. Nikki's impact extends across the globe, as she collaborates with NP Digital's growing global Earned Media teams to ensure consistency, foster innovation, nurture collaboration, and uphold operational excellence. As a contributing author to Search Engine Land, member of the SMX Programming Committee, course instructor at the Digital Marketing Institute, speaker at brightonSEO San Diego, contributor to Neil Patel webinars, and author of ongoing social media industry update videos, Nikki is committed to engaging with the SEO community through thought leadership and an open dialogue about the ever-changing search landscape.
Follow the expert:
Audience-First SEO: How to Rank by Putting Readers First
The Human Edge: What AI Still Can’t Do in SEO
GEO Best Practices: Prompt Volume Shouldn’t Drive Your Strategy
Stop Wasting Ad Spend: 8 Step SEO Checklist for Maximizing Google PMax and AI Max ROI
AI-Powered SEO: 5 Principles for Cutting Edge Content Production
Preparing for Google’s Search Generative Experience (SGE): 5 Tips for Success in the New AI Era of Search
