Hi, I'm

Shelby Dias

Sr. Content Production Lead

Shelby's 8+ years of experience in digital marketing includes work in fintech, e-commerce, education, and regulated industries such as insurance and healthcare. A storyteller at heart, she enjoys deep dives to better understand her client’s target audience and customer journey to craft winning content across channels. She's honed strong project management skills to navigate large, scaled content production, ensuring quality and consistency at every stage. At NPD she's supported enterprise clients like Dayforce, Western Union, RefiJet, SERVPRO, and DIRECTV. She has a bachelor's degree in public relations and an MBA from Harding University.

1

Total articles since 2026.

Shelby Dias

Recent Articles From Shelby

Here is the list of recent articles by Shelby's write-up.

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Image related to How to Teach Content Strategy to Stakeholders Who Don’t Speak Marketing

Content 10 min

How to Teach Content Strategy to Stakeholders Who Don’t Speak Marketing

Most content strategies don’t fail on their merits. They stall out because content strategy buy-in never arrives from the person…

Shelby Dias Sr. Content Production Lead

Oct 28, 2026

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