How To Master A/B Split Testing Quickly (And Increase Conversion Rate)
In my book, “A/B testing” stands for “Always Be Testing.” Your competitors are actively testing everything, from the latest iteration…
25 Plugins to Consider After Creating Your First WordPress Site
Have you selected WordPress as the CMS of choice for your first website? If you answered yes to this question,…
5 Ways to Reinvent Customer Experiences That Will Increase Your ROI
Did you know that 17 percent of your customers could walk away from your business after just one bad customer…
How to Leverage User-Generated Content to Boost Sales
Almost every day, your users create invaluable content for you. This unique, trustworthy content can get you more traffic, leads…
10 Online Marketing Tools That’ll Accelerate Growth of a New Business
Did you recently take the step of starting a new business? As exciting as this may be, it’s only natural…
Customer Data: The Solution to Lead Generation
More leads, please. In most companies, it’s an ongoing process to generate interested buyers to your product and services. We…
5 Simple Strategies to Effectively Target Your Followers with Twitter Ads
Once you get on the paid advertising train, you’ll soon realize that to generate a better ROI, it’s essential to…
7 Instagram Marketing Mistakes to Avoid at All Costs
Who would have believed that a Facebook-owned app could become home to more than 300 million active users? Since 2010,…
5 Actionable Google Analytics Reports to Improve Your Marketing Today
This isn’t a 101-style post. It’s assuming you’ve got the basics down. You’ve got a simple analytics framework down. You’ve…
Insider Information: How to Set up a Google Display Campaign
If you’re building a marketing campaign and decide to advertise using Google AdWords, you might have noticed that there are a…
The 4-Point Content Framework That’ll Hook Your Readers and Double Your Time on Site
Did you know that 81% of marketers want to increase their use of original written content? The problem is that…
Follow These Long Form Content Examples to Boost Your Rankings
Do you remember the days when content length and quality didn’t mean much in the world of SEO and content…
Data-Driven CTAs for Each Stage of Your Sales Funnel
The topic of conversion optimization often revolves around the call to action, with recommendations for improving conversions pointing to variations…
How to Collect Leads Using Google Adwords
A lot of marketers have written off Google Adwords as a means of collecting leads. This is often due to the…
How Much is Bad Data Costing Your Company?
In a world of big data, bad data is becoming more and more commonplace. Part of the issue is fueled…
How to Integrate Paid Social in Your Content Marketing Strategy
If you’re starting from scratch, then building FREE traffic from SEO, social media campaigns, and content alone can take up…
Do SSL Certificates Affect Search Rankings? (A Data Driven Answer…)
Do you know that 68% of internet users believe that current laws for protecting their rights are not good enough?…
A Brief Guide to Designing High-Converting Landing Pages
If you want to capture more targeted leads, then your landing page web design has to convey your message well.…