How to Create a Social Media Branding Strategy From Scratch
One of the primary reasons that people buy products from a business is because they trust their name. If you’ve…
Is There a Generic Best Time to Post On Social Media Platforms?
Social media marketing is a boon for businesses, in that it can lead to improved search engine rankings, brand awareness,…
How to Optimize a YouTube Ad Campaign
YouTube Ads are a powerful method of generating awareness and revenue for your business. Gatorade, for example, managed to earn…
How to Run an A/B Test in Google Analytics
Designs don’t always work out as intended. The layout looks good. The color choices seem great. And the CTA balances…
Why do Most Bloggers Fail? A Review of Flawed Blogging Practices that Knock Most People Out
Even if you’ve only developed an interest in digital marketing in the past month, there’s still a good chance that…
Get Your Start in SEO With These 11 Free Tools
Are you new to the wonderful world of SEO? Everyone has to start somewhere. So, you might as well hit…
How Airbnb Uses Data Science to Improve Their Product and Marketing
As well-known as it is today, Airbnb had quaint beginnings. Unable to afford the rent for their San Francisco loft,…
The 5 Important Metrics of Facebook Ad Campaigns
Without a doubt, Facebook is THE PLACE for most businesses to build target audiences and generate revenue. But, as I’ve…
How to Build a Community Using YouTube
Video is fast becoming a big deal. Some estimates suggest that 74% of all internet traffic in 2017 will be…
How to Market an Ecommerce Store on a Budget
If you’re short on money, you may feel frustrated by the fact that you only have a limited budget available…
How Analytics Is Transforming Customer Loyalty Programs
Customer loyalty programs are crucial. The goal of loyalty initiatives is to engage, not pander more products to frequent buyers.…
What Does a Profitable Social Media Sales Funnel Look Like?
Awareness. Research. Buy. Although the exact structure is debatable, digital marketing experts have known these 3 stages to form traditional marketing…
9 Tools to Help You Stay on Top of the Latest Happenings In Your Industry
Content marketing has become a huge part of the marketing strategies for businesses. After realizing the tremendous ROI that it’s…
A/B Testing vs Multiple Variant Testing: And the Winner Is…?
During the 2016 Rio Olympic Games, Mahe Drysdale rowed 2,000 meters (1.24 miles) in just 6 minutes and 41 seconds. However, despite…
4 Easy Ways to Generate eCommerce Sales From Instagram
Social network giant Instagram has grown to 1 billion monthly active users. Out of these, 500 million users log onto…
What is Data Quality and How Do You Measure It for Best Results?
We’ve talked a lot about data quality in the past – including the cost of bad data. But despite a…
5 Psychology-Based Design Tips to Improve Engagement on Your Website
Your brand’s message isn’t limited to the word choices that you make. The environment under which you present your message…
How to Build a Successful eCommerce Brand From Scratch
Do you know that 40% of worldwide internet users have bought products/goods online from an eCommerce business or eCommerce store?…