How to Create Value in Competitive B2B Markets
When it comes to attracting and retaining B2B customers, the biggest push is on creating value. We know B2B customers…
How Analytics Is Transforming Customer Loyalty Programs
Customer loyalty programs are crucial. The goal of loyalty initiatives is to engage, not pander more products to frequent buyers.…
What Does a Profitable Social Media Sales Funnel Look Like?
Awareness. Research. Buy. Although the exact structure is debatable, digital marketing experts have known these 3 stages to form traditional marketing…
9 Tools to Help You Stay on Top of the Latest Happenings In Your Industry
Content marketing has become a huge part of the marketing strategies for businesses. After realizing the tremendous ROI that itâs…
A/B Testing vs Multiple Variant Testing: And the Winner Is…?
During the 2016 Rio Olympic Games, Mahe Drysdale rowed 2,000 meters (1.24 miles) in just 6 minutes and 41 seconds. However, despite…
4 Easy Ways to Generate eCommerce Sales From Instagram
Social network giant Instagram has grown to 1 billion monthly active users. Out of these, 500 million users log onto…
What is Data Quality and How Do You Measure It for Best Results?
Weâve talked a lot about data quality in the past â including the cost of bad data. But despite a…
5 Psychology-Based Design Tips to Improve Engagement on Your Website
Your brandâs message isnât limited to the word choices that you make. The environment under which you present your message…
How to Build a Successful eCommerce Brand From Scratch
Do you know that 40% of worldwide internet users have bought products/goods online from an eCommerce business or eCommerce store?…
9 Ways to Track Which Marketing Activity Drives the Best Impact
Do you have a marketing strategy in place for driving results and positively impacting your bottom line? Most companies think…
How to Localize Your Marketing Campaigns to Increase Conversions
Itâs all local. Despite living in a global economy, many customers only care about whatâs happening in their neighborhoods and…
How to Create an Online Marketing Plan that Will Grow (Nearly) Any Business
If youâre new to the world of online media marketing, it can be hard to know where you should first…
How to Strengthen and Deepen the Relationship Between You and Your Customers
Without your old or new customers, you wouldnât have a business. So itâs worth knowing how you can strengthen and…
10 Gmail Plugins All Marketing Professionals Should Consider
Email marketing is central to your marketing campaign. Heck, email itself is central to even being in business. But, first…
4 Ways to Reduce Churn With Email Campaigns
Churn is your arch nemesis. And itâs cutting into your profits. Research shows that â80% of your companyâs future revenue…
The 4 Principles of Successful Snapchat Marketing
Content marketing professionals are in a fantastic position to reach more and more potential customers and boost loyalty with customers…
How to Make Social Media Marketing Work for Your Business
The concept of âsocial media marketingâ is probably one that youâve heard a lot about by now. If youâre in…
How to Drive App Installs Using Google AdWords
Creating an app can be a lot of work. Youâve got to find the right team of app developers to design…