Display Ads vs. Search Ads: When to Use Each to Get the Best ROI
Digital advertising is extremely diverse. You have multiple ad formats to choose from and countless ways to reach new…
The Homepage is Dead: How to Personalize Pages to Each Unique Visitor
Email personalization is huge for a reason. It makes your clients feel like you want to develop a lasting relationship with…
5 SEO Formulas That’ll Kickstart Your Rankings
So, you want to kickstart your rankings? Well, itâs hard to blame you. Few things in the marketing world are…
Why ‘Last Touch Attribution’ is Lying Directly to Your Face
Google Analytics is constantly lying to you. Thatâs especially true when it comes to last touch attribution and conversions on your…
Why Cost Per Click Doesnât Matter (And Why You Should WANT to Pay More)
When bidding for terms on Google AdWords, there is always a single metric that gets people hung up. More often…
How to Stop Competitors from Profiting from Your Brand Searches
Itâs a story from the deepest pit of ad-spend desolation. After a long and successful run with your AdWords campaign,…
Don’t Publish a Single Blog Post Without These 9 HTML Tags
Understanding basic HTML is absolutely necessary if youâre running a blog. If you didnât already know, HTML stands for Hypertext…
How to Use KPI Benchmarks to Drive Better Marketing Decisions (And Results)
Data is the cornerstone of digital marketing results and producing great campaigns for the future. The more traffic you get,…
The Definitive Guide to Writing a Headline that Doesnât Suck (Tips, Tactics & Tools Included)
Headlines are the biggest factor that determines whether someone clicks on your content or your competitorâs. If your headline isnât…
Why Your Best Blog Posts are Also the Oldest (And How to Get More Out of Them)
Just like you regularly clean your home, you should regularly clean up your old content. Why? Because old content brings…
SEO Cheat Sheet: Steal Your Competitorâs Rankings, Traffic, and Leads
Search engine optimization isnât an easy task. There are hundreds, if not thousands, of ways to get more organic traffic…
Your Email Marketing Isn’t Working Because No One Gets Your Emails (and Here’s How to Fix It)
Your email ROI reflects the overall success of all of your email campaigns. And, on average, email marketing has the…
How to Use Content Language Translation to Increase Your Traffic
Have you ever done a Google search, clicked on a website, saw it was in a different language, and then immediately…
Matched Audiences: LinkedIn’s Newest Secret Advertising Weapon You’re Not Using
When Microsoft bought LinkedIn for $26 billion, everyone thought they were crazy. Up until then, LinkedIn was largely unsuccessful and they…
How RankBrain Works (And Why You Need to Jump On)
It seems like every other week we see the following headline: SEO is finished! SEO is dead. Iâve read a…
How to Construct a Profitable Webinar Sales Funnel from Scratch
You want to make sales. You want leads to flock your way faster than you can spend money on advertising.…
How to Choose Between these 5 SSL Certificates for Your Site
If you want your website to look legitimate and trustworthy, you need an SSL certificate. You especially need it if…
How to Use Google Maps Promoted Pins to Drive Local Sales
Driving local sales seems to be harder than ever before. It seems like every day my neighbors are getting packages…