Why ‘Last Touch Attribution’ is Lying Directly to Your Face
Google Analytics is constantly lying to you. That’s especially true when it comes to last touch attribution and conversions on your…
Why Cost Per Click Doesn’t Matter (And Why You Should WANT to Pay More)
When bidding for terms on Google AdWords, there is always a single metric that gets people hung up. More often…
How to Stop Competitors from Profiting from Your Brand Searches
It’s a story from the deepest pit of ad-spend desolation. After a long and successful run with your AdWords campaign,…
Don’t Publish a Single Blog Post Without These 9 HTML Tags
Understanding basic HTML is absolutely necessary if you’re running a blog. If you didn’t already know, HTML stands for Hypertext…
How to Use KPI Benchmarks to Drive Better Marketing Decisions (And Results)
Data is the cornerstone of digital marketing results and producing great campaigns for the future. The more traffic you get,…
The Definitive Guide to Writing a Headline that Doesn’t Suck (Tips, Tactics & Tools Included)
Headlines are the biggest factor that determines whether someone clicks on your content or your competitor’s. If your headline isn’t…
Why Your Best Blog Posts are Also the Oldest (And How to Get More Out of Them)
Just like you regularly clean your home, you should regularly clean up your old content. Why? Because old content brings…
SEO Cheat Sheet: Steal Your Competitor’s Rankings, Traffic, and Leads
Search engine optimization isn’t an easy task. There are hundreds, if not thousands, of ways to get more organic traffic…
Your Email Marketing Isn’t Working Because No One Gets Your Emails (and Here’s How to Fix It)
Your email ROI reflects the overall success of all of your email campaigns. And, on average, email marketing has the…
How to Use Content Language Translation to Increase Your Traffic
Have you ever done a Google search, clicked on a website, saw it was in a different language, and then immediately…
Matched Audiences: LinkedIn’s Newest Secret Advertising Weapon You’re Not Using
When Microsoft bought LinkedIn for $26 billion, everyone thought they were crazy. Up until then, LinkedIn was largely unsuccessful and they…
How RankBrain Works (And Why You Need to Jump On)
It seems like every other week we see the following headline: SEO is finished! SEO is dead. I’ve read a…
How to Construct a Profitable Webinar Sales Funnel from Scratch
You want to make sales. You want leads to flock your way faster than you can spend money on advertising.…
How to Choose Between these 5 SSL Certificates for Your Site
If you want your website to look legitimate and trustworthy, you need an SSL certificate. You especially need it if…
How to Use Google Maps Promoted Pins to Drive Local Sales
Driving local sales seems to be harder than ever before. It seems like every day my neighbors are getting packages…
6 Ways to Use Deadlines to Push Customers to Take Action
Getting customers to your website is a feat in and of itself. You’ve spent months creating valuable content marketing pieces…
9 Content Promotion Tools to Skyrocket Your Blog Traffic
Content promotion isn’t as easy as it sounds. You’ve just spent an entire week writing your latest blog post to…
How to Make Your Homepage Actually Convert
Your homepage is one of your best tools for driving conversions. When someone searches for a niche keyword and your…
