7 Tools That New Businesses Can Use to Target the Best Keywords
What is your strategy for uncovering the best keywords for your company’s website and boosting search engine traffic? As a…
10 Ways to Skyrocket your Instagram Marketing
Are you putting the appropriate amount of time and resources into your social media marketing strategy? It doesn’t matter if…
Step-By-Step Scaling: How and When to Grow Your PPC Campaigns
Some of the most successful marketers involved in pay-per-click or paid search have earned their badges. Why? Because not only…
5 Content Marketing Tactics for Picking Topics and Setting Goals
Hopefully, you’re one of the 42% of content marketers who document their content marketing strategy. Which means that, before you…
Seasonal Trends: How to Adjust Your PPC Campaign For Wintertime Love and Summertime Sadness
I’ve written a lot about PPC on this blog, including the mistakes that you should avoid and recipes to convert…
Beyond Google: How to Perform SEO for Other Search Engines
You might have heard the advice to not build your business on ‘rented territory.’ Simply put, it means that over-dependency…
How To Master A/B Split Testing Quickly (And Increase Conversion Rate)
In my book, “A/B testing” stands for “Always Be Testing.” Your competitors are actively testing everything, from the latest iteration…
25 Plugins to Consider After Creating Your First WordPress Site
Have you selected WordPress as the CMS of choice for your first website? If you answered yes to this question,…
5 Ways to Reinvent Customer Experiences That Will Increase Your ROI
Did you know that 17 percent of your customers could walk away from your business after just one bad customer…
How to Leverage User-Generated Content to Boost Sales
Almost every day, your users create invaluable content for you. This unique, trustworthy content can get you more traffic, leads…
10 Online Marketing Tools That’ll Accelerate Growth of a New Business
Did you recently take the step of starting a new business? As exciting as this may be, it’s only natural…
Customer Data: The Solution to Lead Generation
More leads, please. In most companies, it’s an ongoing process to generate interested buyers to your product and services. We…
5 Simple Strategies to Effectively Target Your Followers with Twitter Ads
Once you get on the paid advertising train, you’ll soon realize that to generate a better ROI, it’s essential to…
7 Instagram Marketing Mistakes to Avoid at All Costs
Who would have believed that a Facebook-owned app could become home to more than 300 million active users? Since 2010,…
5 Actionable Google Analytics Reports to Improve Your Marketing Today
This isn’t a 101-style post. It’s assuming you’ve got the basics down. You’ve got a simple analytics framework down. You’ve…
Insider Information: How to Set up a Google Display Campaign
If you’re building a marketing campaign and decide to advertise using Google AdWords, you might have noticed that there are a…
The 4-Point Content Framework That’ll Hook Your Readers and Double Your Time on Site
Did you know that 81% of marketers want to increase their use of original written content? The problem is that…
Follow These Long Form Content Examples to Boost Your Rankings
Do you remember the days when content length and quality didn’t mean much in the world of SEO and content…
