
Struggling to rank on search engines? SEO is more than just choosing the right keywords—it’s about mastering search algorithms, adapting strategies, and outpacing competitors. Yet, many businesses lack the expertise or resources to do this in-house.
That’s where professional SEO companies come into play. A recent State of SEO report from Conductor shows that 10 percent of businesses outsource to an agency, while 49 percent take a hybrid approach, employing freelancers and in-house staff.
Agencies pick up where your capabilities might taper off, bringing their expertise to bolster your digital presence.
But with so many options, how do you pick the right agency? In this guide, we’ll showcase agencies that can help you deliver measurable success and reap the key benefits of SEO—from small businesses to enterprise-level organizations.
Key Takeaways
- Research shows that 10 percent of businesses outsource to SEO companies.
- Finding the right agency starts with aligning the agency’s services with your business needs and goals.
- For small to medium businesses, the best SEO agencies offer strategies that maximize budget efficiency and ROI, delivering tangible business growth.
- Large organizations need an SEO partner capable of managing complex operations and scaling strategies in line with overarching business objectives.
- Specialized agencies provide targeted expertise in local, e-commerce, and mobile SEO, enhancing effectiveness in these areas.
- Top-tier SEO agencies offer comprehensive digital strategies integrating SEO with content creation, paid media, and conversion optimization to enhance your online marketing efforts.
Table of Contents
- Key Takeaways
- Best SEO Agencies For Small and Medium Businesses (SMBs)
- Best SEO Agencies For Enterprise Businesses
- OuterBox
- Characteristics of A Great SEO Agency
- FAQs
- Conclusion
Best SEO Agencies For Small and Medium Businesses (SMBs)
Finding the right SEO agency for small to medium-sized businesses means looking for a partner who understands the nuances of SEO and appreciates the field’s specific needs and challenges, such as content marketing for small businesses.
The best Small BusinessSMB SEO agencies can:
- Provide personalized services.
- Manage budget constraints.
- Deliver significant ROI, no matter the project size.
Ready to find out who some of those agencies are? Let’s start with a name you’ll be familiar with.
NP Accel
NP Accel is a full-service agency, which is more important than ever to compete in SEO. As experienced SEOs, we know the hurdles small to mid-sized businesses face when navigating the digital world.

With search evolving across social media, AI-driven tools, and e-commerce platforms, brands need to optimize beyond Google. This is where Search Everywhere Optimization comes in—ensuring your brand remains visible across all relevant channels. At NP Accel, we don’t just keep up — we act as thought leaders in the digital business and marketing community.
Additionally, integrating strong SEO best practices is essential for a successful omnichannel campaign; it helps marketers effectively connect with customers across multiple touchpoints.
Whether you want to increase traffic, rank for the right keywords, or make your website work harder, we’re here to help you tackle those big challenges.
Take a look at our proven results in action with Adventure Hacks. We launched a three-pronged traditional SEO campaign along with content optimizations, offsite content marketing, and onsite optimizations.

NP Accel’s strategy delivered 94.1 percent organic growth over six months, increased organic impressions, number of ranking keywords, average ranking position, and traffic.
And Homeway:

With Homeway, NP Accel performed ongoing SEO, enhancing the site’s technical foundation, focused on using competitive keywords for target pages, and refreshed/created new content. As a result, organic traffic tripled, and the site received considerable gains in competitive keyword rankings
Our services include a full-service suite of SEO, including:
- Local SEO |
- onsite content creation
- web copy
- product descriptions
- blogging
- full audits
- schema
- keyword optimization
- link building
To support your standard SEO efforts and bring things into search everywhere optimization, our conversion rate optimization (CRO) services utilize tools like A/B testing and heat mapping to refine user experience and boost conversion rates. Additionally, our email marketing solutions range from sales funnel mapping and email audits to full campaign management and marketing automation to keep your audience engaged.
NP Accel has earned recognition as one of the best SEO companies with awards like PMW’s Agency of the Year, Campaign’s Global Agency of the Year, and Adweek’s fastest-growing company. But what truly drives us is seeing businesses like yours succeed.
LocalIQ

LocaliQ excels at optimizing local SEO for businesses that want to dominate their regional markets. With a comprehensive suite of tools and expert services, they streamline and enhance online visibility at a local level.
Focusing on targeted, localized strategies, LocalIQ has helped countless businesses achieve remarkable growth and prominence in their local markets. Brands like Landmark Fine Homes, Yankee Ford, Wellness MD, and Nelson Financial Planning have all benefited from their expertise.
The synergy of technology and tailored service helps businesses effectively manage their digital presence, drive leads, and foster customer relationships.
LocaliQ’s services include:
- Targeted email marketing
- Video, display, social, and search ads
- Custom promotions
- Business listings
- Website and landing page design
- Local SEO
- Social media marketing
What sets LocalIQ apart? The USA Network—a hyper-targeted local advertising platform connecting businesses with regional audiences.
This agency drives success in local SEO by leveraging advanced marketing automation and channel campaign management, which have been recognized and celebrated within the industry.
Forte Agency

Forte Agency is a top e-commerce SEO firm, known for data-driven optimization and AI-powered strategies.
With a team that blends industry veterans with fresh talent, Forte Agency brings a dynamic edge to optimizing online stores for search engines. Their tailored solutions focus on driving tangible results, from increasing organic traffic to boosting sales.
More recently, Forte has introduced AI optimization services to enable companies to continue competing in the age of AI-driven search. These services ensure a comprehensive digital strategy that aligns with each client’s unique needs and goals.
The agency’s holistic approach extends beyond SEO to include:
- SEO and PPC campaigns
- Social media management
- Professional documentary, video, and photography (Salt Lake City-based videographer)
- Website development and maintenance
- Mobile app development
- Graphics, UI, and UX
- Digital & print design
- Media buying services
It’s been listed among the top SEO marketing agencies by RankWatch and the top WordPress development agencies by Findbestfirms.com.
Waypoint Marketing Communications

Waypoint Marketing Communications frames itself as a data-driven, customer-centric B2B marketing agency working with everyone from small start-ups to industry giants.
This woman-owned and woman-led agency specializes in manufacturing marketing and understands the unique challenges and technical nuances of engaging a mobile-first audience. As such, Waypoint has worked with brands like AHF, Edge Industrial Technologies, ETAS, Denso, and Tebis.
Its approach combines deep industry knowledge with a strong focus on measurable marketing objectives, ensuring it tailors and targets every campaign for maximum impact.
Waypoint supports its clients with the following services:
- Content development
- Social media management
- Public communications and brand management
- Tradeshow and event management
- Strategy planning and implementation
Whether you’re looking to perform geofencing and retargeting, and create content, or achieve higher conversion rates, Waypoint’s strategic expertise makes them a top choice for manufacturing, B2B, and industrial services businesses seeking to excel online.
The HOTH

The HOTH is a search engine marketing company that helps businesses grow through SEO and content marketing. It is renowned for its innovative SEO and content marketing solutions, which amplify businesses’ online presence and drive growth.
As a trusted partner to businesses of all sizes, it provides a one-stop shop for digital marketing. It empowers brands to boost their visibility, attract targeted traffic, and achieve sustainable growth. The HOTH’s clients include Newedd, Adobe, and Lenovo.
Service offerings include:
- Content creation
- Link building
- Managed SEO and content services
- Technical SEO
- SEO service reselling
Unique services from HOTH include:
- AI content plus (AI Content with the human touch and using ChatGPT for prompts, topics, and keywords.)
- Hoth Link Outreach (building backlinks from ranking sites.)
- Hoth Local (gaining higher local rankings.)
- Hoth link insertion (linking your website to an authority-published article or blog.)
Best SEO Agencies For Enterprise Businesses
Selecting the right SEO agency for an enterprise is about finding a partner with the scale, resources, and expertise to handle large, complex environments. The best enterprise agency for SEO combines strategic depth with extensive resources, offering bespoke solutions that align with broader business objectives and market dynamics.
NP Digital

NP Digital is a leading SEO agency for enterprise businesses, helping brands dominate search across all channels. We take a Search-Everywhere Optimization approach and optimize omnichannel marketing for SEO, giving our clients maximum visibility.
If you want the best SEO agency, our expertise spans several key areas:
- Data & Analytics: We provide detailed analytics and insights, develop custom dashboards, and offer conversion rate optimization to enhance both user experience and front-end development. Our ad operations are tailored to streamline and optimize your marketing campaigns.
- Earned Media: Our earned media services include everything from SEOsearch engine optimization and ASO (app store optimization) to content marketing and digital PR. We also manage influencer marketing campaigns and organic social media strategies, integrating robust email marketing techniques to broaden your reach.
- Paid Media: NP Digital strategizes and executes media planning across various channels. This includes paid search, paid social, programmatic and display advertising, marketplaces, and streaming ads, ensuring a comprehensive reach and engagement with your target audience.
- Creative Services: Our creative team delivers everything from strategic branding and content production to website and graphic motion design, complemented by professional audio production.
- Technology Solutions: Leveraging cutting-edge AI-powered tools like Ubersuggest, AnswerThePublic, Google Ads Grader, and Scout SEO, we equip your business with the technology to track, analyze, and enhance your digital marketing efforts.
At NP Digital, our approach to digital marketing is holistic and integrated. We ensure that every aspect of your online presence, from data analysis to creative content, is optimized for success.
We’re proud of our hard work and successful track record, which have earned us the accolades below.
- Global Agency of the Year.
- 2024: Best Integration of Search into Omnichannel Marketing Efforts (Universal Technical Institute).
- “2024: Best SEO Campaign (Claires).
- Best SEM Campaign (ZAGG).
- Best Blog (Adobe).
- Google Winner 2024 top honors in the Media Unification Category.
- Winner Best B2B Campaign 2023 – Drum Awards (Verint).
However, the jewel in the crown is seeing our clients succeed.
We can help you dominate competitive sectors and achieve substantial growth. Partner with us to harness the full potential of your digital strategies through our diverse and tailored services
OuterBox

OuterBox excels in paid search, B2B and B2C SEO, CRO, and digital marketing.
Founded in 2004, this digital and performance marketing company has earned a spot among the Inc. 500’s fastest-growing companies in the U.S. and was named one of Forbes Advisor’s Best of 2024.
It has built its reputation by helping a diverse range of clients, from start-ups to Fortune 500 companies, thrive in the digital marketplace. OuterBox has worked with leading brands like NewAir, Atlas Oil, AON, Lowe’s, and Crayola. In addition to SEO, their services include:
- Paid media
- Web design
- CRO
- Email marketing
- Analytics
No matter which e-commerce platform you use—WooCommerce, WordPress, or Shopify—OuterBox has the expertise to tailor SEO strategies that boost visibility and drive real conversions. They’re an in-house digital agency committed to understanding each client’s unique needs and goals, ensuring that every strategy is personalized and effective.
Victorious

Victorious is an award-winning SEO company specializing in scalable enterprise SEO strategies that elevate brands’ online presence and fuel business growth and revenue. It serves various industries, including finance, SaaS, and AI, and defines a search-first strategy.
Their approach begins with a deep dive into each client’s goals, using proven tactics to increase visibility, attract high-quality traffic, and enhance conversions throughout the customer journey.
Services from Victorious include:
- comprehensive SEO audits
- specialized strategies for link building
- content marketing
- and keyword research
What sets Victorious apart is its agility and transparency. The team stays ahead of market shifts and algorithm updates, continually refining strategies to deliver exceptional results.
Trusted by companies like OpenCare and Agora, Victorious transforms organic search into a revenue-generating channel while providing clients full visibility into the process at every step.
It has also received valuable accolades for its work, including the 2024 Best SEO Campaign award, Global SEO Agency of the Year from Search Engine Journal, and Enterprise SEO Agency of the Year from Clutch.
Smartsites

SmartSites is a premier digital marketing agency offering comprehensive services to boost online visibility and accelerate business growth. In addition to SEO, their services include:
- Web design
- Pay-per-click (PPC) advertising
- Email and SMS marketing
- Social media management
By tailoring strategies to each client’s unique needs, SmartSites ensures effective communication of brand value, increased organic traffic, and targeted audience engagement.
Their relentless focus on client satisfaction has enabled them to gain trust from over 1,000 brands. Operating from their headquarters in Paramus, New Jersey, SmartSites serves a diverse clientele worldwide, delivering results that consistently exceed expectations.
SmartSites has garnered numerous accolades, reflecting its commitment to excellence in digital marketing. Notably, the agency received the UpCity 2024 National Excellence Award, underscoring its dedication to delivering outstanding services and achieving high client satisfaction.
Ignite Digital

Ignite Digital is a leading digital marketing agency offering a comprehensive suite of services designed to increase online visibility and growth. Services beyond SEO include:
- Search engine marketing (SEM)
- Social media management
- WordPress and WooCommerce development
- Content marketing
- Design & website development
By tailoring strategies to each client’s unique needs, Ignite Digital ensures effective communication of brand value, increased organic traffic, and targeted audience engagement. Clients get a dedicated account manager, free competitive analysis, and a fully customized package.
In recognition of their exceptional performance, Ignite Digital secured a prestigious position on the Clutch 1000 list for 2023, distinguishing them among over 280,000 global B2B service providers.
This accolade reflects their commitment to delivering outstanding results and maintaining strong client relationships. Additionally, in 2023, they were honored with the MarCom Platinum Award for the best Advertising Campaign in Google Ads, further showcasing their innovative approach and industry expertise.
Characteristics of A Great SEO Agency
When evaluating an SEO agency, it’s crucial to consider key attributes that indicate their ability to deliver real results. Here are some essential traits to look for:
Proven Expertise in Your Specialty Area
For best results, look for SEO agencies with experience in your niche. Whether it’s e-commerce, SaaS, or local business SEO, they should be able to demonstrate their achievements through case studies, client testimonials, and industry-specific strategies that show what they could do for your business.
Not Setting Unreasonable Expectations
Any good SEO company doesn’t make promises it knows it can’t keep. Steer clear of agencies offering overnight success in the rankings.. A professional firm with a good reputation sets realistic expectations from the start and explains that SEO is ongoing, not a one-time task.
Data-Driven Approach
SEO agencies don’t just give you their best guess. They take a data-driven approach and regularly analyze data, analytics, and performance metrics to inform their strategies. They continuously monitor rankings, traffic, and conversions to refine tactics further and use SMART goals to get measurable results.
Transparent Reporting
As a client, you’ll want to know where your money is going, even if you don’t see results right away. The best SEO agencies deliver regular reports with clear insights into progress, strategy adjustments, and key performance indicators. This shows their transparency and builds trust.
Comprehensive Strategy
As mentioned in the intro, SEO isn’t just about keywords. It covers a host of tactics like technical SEO, content marketing, link-building, and user experience optimization. A top-tier agency offers a holistic approach that integrates all aspects of SEO for long-term success.
Easy Communication
You don’t want to be left hanging, so easy communication is one of the top characteristics to look for. Great SEO agencies keep you up to date, quickly answer questions, and explain SEO approaches in plain terms. Test the agency out first by asking them a few questions and seeing how they respond.
FAQs
What does an SEO company do?
An SEO company specializes in improving a website’s visibility on search engines. They aim to increase organic traffic to your website by optimizing various on-site and off-site elements to rank higher in search engine results pages (SERPs).
How to choose an SEO agency?
To choose the right SEO agency, first define your goals and the specific type of SEO assistance you need, such as technical SEO, link building, or content strategy.
Research reviews and testimonials to gauge their reputation and ensure they can explain their approach to SEO, customize strategies for your business, and measure results. Inquire about their industry experience, pricing, and contract terms to ensure they align with your budget and needs.
Conclusion
Choosing the right SEO agency is crucial to your business’s growth. Whether you’re a small business or an enterprise brand, the right agency can help you outrank competitors, drive targeted traffic, and maximize ROI. Remember, the best SEO company for you is one that understands the technical aspects of SEO, aligns closely with your business goals, and has a proven track record of success.

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