Infographic: How Colors Affect Conversions
Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can…
Tony Hsieh, Zappos, and the Art of Great Company Culture
Shoe selling shouldn’t come to mind when you hear the name Zappos. While the company does sell shoes and other…
How to Market Your Mobile App
After doing some research in your industry, you discover that you need more than just a mobile website for your…
How to Copy Google’s Culture of Success to Boost Employee Happiness
It’s pretty well documented that Google has a unique culture. It’s not the typical corporate culture. In fact, just by…
How to Unlock Your ‘Not Provided’ Keywords in Google Analytics
Google Analytics is a fantastic resource for any website owner. From small hobby sites to government organizations, Google Analytics is…
9 Insider Tips for Creating a Killer Explainer Video
Are you considering investing in an explainer video this year? You know; the videos that explain your product or service…
5 Ways to Make Your E-Commerce Website Search Feature Convert
Compared to other metrics, site search usually gets passed over as one of those things youâll improve âsoon.â Itâs not…
How to Avoid the Destructive Power of Adjectives in Your Marketing Copy
Adjectives are a copywriterâs nightmare. Pick the right adjective and your sales copy is memorable and persuasive. Choose the wrong…
Are You Making These 5 Common Website Navigation Mistakes?
Itâs critical. The design of a websiteâs navigation has a bigger impact on success or failure than almost any other…
Sell More This Year by Not âSellingâ at All â 3 Simple Guidelines, and One Perfect Secret Weapon
Youâve heard it said that people love to buy, but hate to be sold. Nowhere is this more epitomized than…
5 Ways to Automate Your Pinterest Marketing Strategy
Did you know that, according to Vertical Response, 71% of small businesses never use Pinterest? And did you know that…
How to Use Contests and Giveaways to Get User-Generated Content
Given the continual rise of social media and Googleâs ever-changing algorithm, quality content should play a central role in the…
The 5 âMust Haveâ Metrics for Your SaaS Business
There’s an acronym out there: KPI. It stands for Key Performance Indicators. It’s a fancy way of saying “the most…
How to Keep Content Thieves from Stealing Your Work
Plagiarism is a problem of epidemic proportions on the internet. It has been much too easy for someone to copy…
How to Track Offline Marketing Campaigns with Analytics
If you have been following the Neil Patel blog for a while, you know there is plenty of valuable information…
The Google Analytics Conversion Funnel Survival Guide
Every online business has steps that people must take to become a customer. You can say that ad supported businesses…
6 Ways You Can Improve Churn Rate and Increase Revenue
Thereâs a lot of focus in the business world on making sales. But a less talked about (and arguably more…
Your Website and the Importance of a Value Proposition
A website tells a lot about a business. It shows how much thought the business puts into its brand and…