Behind the Scenes of Behavioral Advertising
Today we’re going to look at some of the little known details and services surrounding the world of behavioral advertising.…
A Simple Framework for Building User Engagement Features
Engagement is the first thing you will need for your product. Without engagement, you won’t have returning users, and you…
An Introduction to Analytics for Ecommerce Websites
The online marketing space is in constant shift as new technologies, services, and marketing tactics gain popularity and become the…
How to Avoid Over-Optimizing Your Website
Too much of a good thing is a bad thing. This is true in life and in search engine optimization…
How to Share Content That Readers Will Want to Re-Share
Social media makes it easy to share content, but like anything else, thereâs a right way and a wrong way.…
Post Sale, Now What? How to Increase Your Repeat Customers
In the marketing world, we put the bulk of attention on getting new customers. Of course, that is important to…
How To Set Marketing Goals You Can Actually Achieve: Advice From The Experts
One of the things I struggled with the most when I was a marketing manager at a SaaS company was…
9 Awesome Examples of Copywriting Headlines (That You Can Steal!)
They say that writing the headline is the hardest part of publishing. Some people have even devised specific strategies to…
39 Resources for Understanding the Science & Psychology Behind Great Marketing
We all know that a deep understanding of psychology will make us better marketers, but determining exactly where to start…
5 Psychological Principles of High Converting Websites (+ 20 Case Studies)
You know the feeling when you pour your heart and soul into a promising new A/B test, only to have…
Beyond SEO: Googlebot Optimization
You know all about search engine optimization â the importance of a well-structured site, relevant keywords, appropriate tagging, technical standards,…
Headline Psychology: 8 Tricks to Attract User Attention
Why do other peopleâs posts get clicks in the hundreds while your excellent innovative studies stay persistently underrated? You may…
How to Improve Your Subscription Based Business by Predicting Churn
Churn prediction is one of the most popular Big Data use cases in business. It consists of detecting customers who…
35 Growth Hacking Tools for Marketers Who Donât Code
Growth hacking is one of the most talked-about terms in the startup and marketing worlds. Some see it as a…
5 Black Belt Google Ads Techniques You Should Be Using
âLearning is never cumulative, it is a movement of knowing which has no beginning and no end.â – Bruce Lee…
10 Things You Can Learn From Bad Copy
Weâve all read copy that makes us cringe. Sometimes itâs hard to put a finger on exactly what it is…
Why Apple Doesnât Tweet
In a consumer-first, innovation-driven social world, Apple is the odd man out. Considering that its rivals, Google, Microsoft and Samsung…
10 Tips to Craft a Sizzling E-Commerce âAbout Usâ Page
If youâre like most owners of e-commerce companies, just thinking about writing your âAbout Usâ page is enough to make…