29 Common Google Analytics Data Errors And How To Fix Them
With the Ecommerce Foundation quoting B2C eCommerce figures of $2.2bn worldwide for 2015, it seems that if a business is…
Do You Really Need More Facebook Likes? The Data Driven Answer
More Facebook likes! This is the driving passion of some social media marketers. They desire it. They dream about it.…
7 Must-Have Salesforce Apps and Plugins to Grow Your Sales and Revenue
If youâre looking for ways to make sure your sales hit the ground running this year, you need more than…
4 Things You Need to Know Before You Start Recurring Billing
Recurring billing is one of the hottest strategies in digital marketing, especially for SaaS providers. Right now, the trend is…
The Definitive Guide to B2C Content Marketing
Content marketing is not just a buzzword, it’s a hugely effective marketing strategy. MarketingSherpa used content marketing to increase their…
An Effective 5-Step Approach to Getting Media Coverage
Whether youâre looking to raise your public profile, or hoping to get the word out about a new product, media…
How To Create Headlines That Get Clicks (Infographic)
âOn the average, five times as many people read the headline as read the body copy. When you have written…
Nine Overlooked Techniques for Instagram Popularity
We all want to be more popular on our social media profiles. As marketers, we need to be more popular.…
5 Ecommerce Stats That Will Make You Change Your Entire Marketing Approach
The best information is usually the most straightforward: Cold hard statistics. Even though stats arenât exactly emotionally scintillating or suspenseful,…
How to Optimize Your Website Messaging to Increase Conversions
Have you been to a website recently where you read every word and absorbed every image on the homepage, but…
How SaaS Marketing is Different from Every Other Type of Marketing
SaaS marketers have a tough job. Marketing is hard. But what about marketing something that has no physical presence? Or…
Why Modeling Churn is Difficult
Customer churn is a really interesting problem. It appears to be a simple calculation, but the more you explore it…
How to Create the Perfect About Page
Your About page is one of the most important web pages on your blog. Why? Because, if you get your…
15 Persuasion Lessons You Can Learn From Amazon’s Upsell Strategy
In a nutshell, upselling is how retailers persuade customers to spend more money on products or services that complement the…
12 Ways to Improve Email Deliverability
I rave about email marketing all the time. But I need to shoot straight with you about email marketing, lest…
6 Ways to Keep Sales High After the Holiday Spike
Every year, something horrible happens to most e-commerce sites. After the spike in holiday sales â right around the first…
10 Common Reasons Why Content Marketing Isn’t Working for You
Everyoneâs doing content marketing. Small businesses, B2Bs, and B2Cs all use content marketing. Basically, thatâs everyone. And since about 70%…
13 Testing Tools for Mobile UX
Below, you will find 13 tools that will help you test various features of your app and obtain real-time feedback.…