How Netflix Measures You to Maximize Their Revenue & How It Can Help Your Business
Are you a Netflix subscriber? Well if you are, I bet I can guess how long you’ve been a customer……
Help Customers Find You: How to Use Keywords on Your Social Networks
Although looking up specific companies on social networks has been a common practice for years, many consumers have now discovered…
How User Personas Can Improve Your SEO Strategy
User personas are fictional characters which are typically used in the user-centered design process to represent the different user types…
Can Product Videos Increase Conversion Rates?
If a picture is worth a thousand words, a product video could very well be worth a thousand sales. Considering that…
Content Scrapers – How to Find Out Who is Stealing Your Content & What to Do About It
If you have been blogging for a while, chances are you are familiar with content scrapers. Content scrapers are websites…
12 Great Ways to Use Your Business Blog’s RSS Feed
If you have a blog on your website, then you probably have an RSS feed which gives you lots of…
Natural Link Building 101
Link building is one of the most important things you can do in terms of off-site search engine optimization. As…
The Beginner’s Guide To Content Marketing
Content marketing is a relatively new type of marketing that provides free media-type content to customers in exchange for their…
Search Engine Marketing vs. Social Media Marketing: The Showdown
When it comes to driving traffic to your website, there are a variety of ways to get visitors. The primary…
The Ten Commandments of an Awesome Lead-Generating Website
Your leads are only as good as the website that produces them. Fortunately, designing a landing page that’s built for…
The Analytics That Matter To Facebook
Analytics is the key to great business decisions. But is it possible to rely on data too much? According to…
How to Successfully Outsource Social Media for Your Business
Previously we have discussed the importance of branding and building authority through social media through using a hands on approach.…
The Art of Color Coordination
Colors affect us in countless waysâmentally and physically, consciously and subconsciously. Psychologists have suggested that color impression can account for…
How Apple Changed the World – 4 Core Marketing Strategies of the Tech Icon
If I asked you to name one of the most innovative and ingenious technology companies of the last ten years,…
The Anatomy of an Effective Homepage
As a general rule, your homepage will be the first encounter a visitor will have with your business. Great care,…
How to Avoid the SPAM Folder in 10 Easy Steps
The war against SPAM is on! Internet Service Providers (ISPs) are waging an endless war against the spammers who invade…
Are You Losing Sales By Giving Customers Too Many Choices?
Did you know that giving customers too many choices can overwhelm and lead to fewer sales? Itâs true. I experienced…
7 Sneaky Ways to Use Facebook to Spy on Your Competition
Ever wonder what your competitors know that you donât? Well, Facebook has some hidden and little-known tools that can make…