Neil Patel

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The Art of Color Coordination

Colors affect us in countless ways—mentally and physically, consciously and subconsciously. Psychologists have suggested that color impression can account for 60% of the acceptance or rejection of a product or service.

Good color choices should never be neglected in web design. A bad color combination can have the same negative effect as poor copy and slow load times. In this infographic, we will briefly discuss color coordination and how you can use this to your advantage when designing your site. Special thanks to @speckyboy, @smashingmag and @onextrapixel.

Click on the infographic below to view a larger image:

The Art of Color Coordination

Website Color Scheme Examples

Complementary Colors – Naturestable.com

Complementary Color Website Example naturestable.com

Analogous Colors – Simplebits.com

Analogous Color Website Example simplebits.com

Split-Complementary Colors – Finaltouchapp.com

Final Touch Split Complementary Color Website Example

Triadic Colors – 365daysofastronomy.org

Triadic Color Website Example 365daysofastronomy.org

Tetradic Colors – Floridaflourish.com

florida flourish

Square Colors – Panerabread.com

Square Color Website Example Panera

It’s important to have a consistent color scheme on your website. To learn more, check out this short video:

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