Infographic: How Colors Affect Conversions

Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same.

Click on the infographic below to view a larger version:

how colors affect conversion rates

Facts and Stats To Tweet:

  1. 92.6% of people say the visual dimension is the #1 influencing factor affecting their purchase decision (over taste, smell, etc.). »tweet«
  2. Studies suggest that people make a subconscious judgment about a product within 90 seconds of initial viewing. Up to 90% of that assessment is based on color alone. »tweet«
  3. One study found that magazine readers recognize full-color ads 26% more often than black-and-white ads. »tweet«
  4. Heinz changed the color of their signature ketchup from red to green and sold over 10 million bottles in the first 7 months, resulting in $23 million in sales. »tweet«

Sources

  1. http://loyaltysquare.com/impact_of_color.php
  2. http://www.zeroabove.co.uk/news/the-colour-of-success-whats-your-flavour.html
  3. http://www.colormatters.com/fun-color-facts/factoids-part-2
  4. Hermie, P., Lanckriet, T., Lansloot, K. and Peeters, S. Stop/watch: everything on the impact of advertisements in magazines. Medialogue; 2005.
  5. http://blog.hubspot.com/blog/tabid/6307/bid/20566/The-Button-Color-A-B-Test-Red-Beats-Green.aspx
  6. http://visualwebsiteoptimizer.com/split-testing-blog/how-ript-apparel-increased-their-sales-by-6-3-ab-testing-case-study/
  7. http://www.colorcom.com/research/why-color-matters
  8. http://www.joehallock.com/edu/COM498/preferences.html
  9. Adapted from “Building Accessible Websites”. Copyright © Joe Clark, 2002. All rights reserved. Used with permission.

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