8 Principles of User Optimization That’ll Increase Your Search Rankings
Are you delivering the best user experience possible to your site visitors? It’s crucial to commit yourself to this, since…
7 Brilliant Examples of Brands Driving Long-Tail Organic Traffic
There’s no doubt that long-tail keywords are popular among content marketers, bloggers, and SEOs. The reason for that is simple:…
7 Ways to Increase Your Form Field Conversion Rate (by Up to 672%)
Pop quiz: How do you generate leads? Answer: By placing a high-converting lead generation form on a landing page. From…
Why Your Content Isn’t Generating Leads (and How to Fix It)
Many B2B marketers view themselves as successful when it comes to content marketing. However, if you’ve been grinding away for…
How to Unlock Your Ad’s Conversions & Audience with Facebook Pixel
Facebook Pixel is a tool within Facebook for Business. It can track conversions (actions) on your website as a result…
12 Competitor Analysis Tools That Will Improve Your Traffic
You can learn a lot from the competitive landscape. If you’ve ever wondered why your competitors are outranking you, or…
Why 3,000+ Word Blog Posts Get More Traffic (A Data-Driven Answer)
With decreasing attention spans and everyone using small screens, it makes sense to publish 300 word blog posts, right? You may argue…
The Complete Guide to Website Push Notifications for E-commerce
Website push notifications are clickable messages that are sent by a website to their subscribers’ browsers. They work very similarly…
4 Things I’ve Learned from 2,000+ Google Ads Audits
In the last 2 years, I’ve audited a lot of Google Ads accounts. And, after reviewing thousands of accounts, you…
How to Determine if a Link is Good or Bad
Links can significantly impact your search performance — for better or worse. Regardless of whether you choose to use black…
6 Content Writing Strategies That’ll Help You Acquire More Organic Traffic
Content. Traffic. Revenue. These are the 3 things that truly matter. Every other metric is secondary in your content marketing…
Building a Successful Organic Traffic Pipeline in 5 Steps
If you want consistent organic traffic to your website or blog, you’ve got to put an organic traffic pipeline in…
How Brands Can Take Advantage of Snapchat (Infographic)
Sometimes it’s the craziest ideas that take off. A social network where users send and read 140 character messages. An…
How Often Do You Need to Blog? 5 Simple Steps That’ll Help You Know
One of the biggest blogs in the world, Huffington Post, got its start by publishing one blog post every 58…
7 Copywriting Hacks Based in Psychology
Copywriting sometimes feels like one of those elusive skills that only the best of the best professionals truly possess. They…
16 Hacks That’ll Get Your Call-to-Action Buttons Clicked
Visitors who don’t click don’t convert. And, without those clicks on your call-to-action buttons, you’re not going to get subscribers,…
Comparing the ROI of Content Marketing and Paid Advertising
Is there any rule that says you shouldn’t invest money in paid channel advertising as opposed to a content marketing ROI strategy? I…
5 Must-Know Google Analytics Strategies To Measure SEO Success
You know what they say, “If you can’t measure it, you can’t improve it.” In search engine optimization, measurement is…
