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Digital Marketing Blog

Paid Ads 6 min

4 Powerful Google Shopping Hacks to Supercharge Your Campaigns

Historically, retail search marketing was synonymous with Google text ads. But fast forward to today, and Google Shopping ads have…
Marketing 10 min

How 7 Companies are Using Push Notifications to Boost Engagement

Last year, mobile internet usage overtook desktop for the first time. If you’re not tailoring your marketing strategy specifically for…
CRO / UX 1 min

How to Create a Video Page Landing Page That Converts at 56%

If you’ve visited my homepage recently, you’ve probably seen and heard me talking. To be honest, I try to avoid…

How Uber Uses Data to Improve Their Service and Create the New Wave of Mobility

When it comes to moving people and making deliveries, few companies are more widespread and more widely-recognized than Uber. But…
Paid Ads 2 min

How to Dominate AdWords Using Close Variants

I hear it all the time: “Google AdWords is a waste of money.” You probably hear this too. And do…

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Email 12 min

How to Align Email Marketing to The Buyer’s Journey (With Examples)

Online search has changed everything. Years ago, acquiring a customer online was easy: reassure the potential buyer your product is…
Content 2 min

How to Write Data-Driven Content: A Step-by-Step Guide

Honest question: Why do you read this blog? I’m not usually a betting man, but I’d wager that you read…
SEO 3 min

How to Create an SEO Friendly Homepage

Homepage SEO. It’s a simple concept, right? You’ve probably been optimizing homepages as long as you’ve been doing keyword research.…
Digital PR 3 min

How to Conduct a Backlink Audit in 45 Minutes

Recently, I was working with a client, talking about backlinks and how to create a great link building strategy for…
Marketing 7 min

Why Offering a Free Trial Might Be Dangerous For Your SaaS Product (And How to Figure It Out)

For some reason, people tend to be equating SaaS companies with free trials. I find this pretty bad indeed. Here’s…

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Paid Ads 2 min

How to Get More Clicks on Your Facebook Ads

The network that more and more marketers (myself included) are turning to these days is Facebook. Facebook Ads is fast…
Paid Ads 16 min

12 Genius Ways to Apply Emotional Marketing to Facebook Ads

Facebook advertising is a big auction. There are both winners and losers. Now, you wouldn’t want to be on the…
Content 2 min

How to Use Trello to Streamline Your Content Marketing

Trello is one of my all-time favorite tools for content marketing and for work in general. It’s super easy to…
Social Media 2 min

The Step-by-Step Guide to Creating a Facebook Sales Funnel

Facebook may no longer be the coolest or sexiest social network on the block. It may no longer be the…
Social Media 2 min

How to Keep Your Facebook Group Active and Engaged

Imagine something with me for just a minute. Imagine that you had a captive marketing audience. You could speak to…

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