A Beginner’s Guide to Pinterest Ads
Pinterest isnât just another social networkâitâs a planning powerhouse. More than 553 million people use Pinterest monthly, and unlike Facebook…
Improve Your Mobile Site Speed: 10 Top Tips (With Examples)
Mobile internet traffic is nearly double that of desktop. That means itâs highly likely the majority of your site visitors…
15 Engagement Metrics to Track at Each Customer Journey Stage
Are prospects even paying attention to your promotional content? Which ones are most likely to convert? And what makes your…
SEO Pricing: How Much Does SEO Cost?
SEO pricing varies massively, ranging from as little as $500 to over $50,000 per month. So, how do you figure…
Airbnb SEO: Optimize Your Listings to Get More Bookings
Ever wondered why some Airbnb hosts are booked solid while others struggle to get reservations? The answer is Airbnb SEO. …
International PPC Strategies & Tips
Expanding your PPC campaigns to international markets? Itâs tempting to copy your existing ads, switch the location, and call it…
NP Digital Acquires Yodel Mobile: Why Mobile Marketing Is More Important Than Ever
As we move from a mobile-first world to a mobile-only world, brands are betting on it as the key to…
Banner Blindness: Why It Ruins Ad Conversions & How to Avoid It
If your banner ads aren’t getting many impressions or clicks, it’s not just you. Many website visitors overlook these display…
Improve Your Site Speed: 17-Step Complete Guide
Improving your site speed will boost your user experience, conversions, and rankings. Whatâs more, site speed optimization is easily one…
What Is Bounce Rate + How to Improve Yours
Bounce rate is a metric used in website analytics that is used to measure the amount of people whoâve landed…
What is Page Load Time & How to Improve It
Imagine youâre clicking on a website link to learn more about a product, service, or piece of information. You click…
What is a 301 Redirect? How to Use Them & Their SEO Impact
Sometimes you create a landing page or a blog post that you discover down the road you no longer need.…
To Track or Not to Track: Vanity Metrics in Marketing
âThe more, the merrier,â said no marketing executive ever while staring at an overloaded performance dashboard. Pageviews, traffic, conversions â…
How to Create an In-Depth Content Hub
Getting noticed online can feel impossible for small- and medium-sized businesses (SMBs). Big brands dominate search rankings, leaving little room…
Google Analytics Conversion Tracking: Step-by-Step Guide With Examples
If Google Analytics gives you a headache, youâre not alone. A lot of site admins are eager to monitor events…
25 Ecommerce Metrics That Help You Turn Data Into Revenue
Successful online stores know their numbers. They monitor ecommerce metrics for everything from product sales to customer behavior to website…
40 Content Marketing Statistics Every Marketer Needs to Know
Content marketing is the practice of marketing a brand using different types of content, like blog posts, landing pages, ebooks,…
Local Search Marketing Strategies
So, what is local search marketing? How does it differ from local SEO? And, most importantly, how can you implement…