Understanding your app’s conversion funnel is critical if you want to increase installs and drive purchases. This chart shows where users drop off in retail mobile apps-and what you can do about it.

Essential Statistics

• 95% of users view product pages after app launch.
• Only 26% of users add products to cart.
• Just 12% move from cart to checkout.
• 7% complete a purchase.
• Drop-offs are highest between product view and add-to-cart.

Key Takeaways

• Most users explore but don’t convert, so CRO should focus on product pages.
• Cart abandonment remains a major hurdle for mobile apps.
• Checkout friction reduces final conversion significantly.
• Each stage requires tailored UX tweaks to reduce friction.
• Personalization and urgency messaging can improve cart-to-checkout rates.

Actionable Insights

• Simplify your add-to-cart process to reduce friction.
• Add progress indicators and trust signals in the checkout flow.
• Use exit intent pop-ups for cart abandoners.
• Optimize load speed of product pages to keep users engaged.
• Test time-based offers on checkout pages to increase urgency.

If you’re not fixing drop-offs at every stage of the funnel, you’re leaving revenue on the table. – Neil Patel