How to Increase Traffic to Your Site Using Social Media
There are no two ways about it: an active social media marketing campaign is crucial to your overall brand wellbeing…
Your Simple Guide to Hreflang
Tapping into new audiences is an incredibly effective way to grow your website traffic—and hreflang tags can make it much…
Behind the Scenes with the Global NP Digital Brand
My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know…
AI in Marketing: Why Are 37% of Marketers Concerned?
What if I told you that you most likely used some type of AI technology already today as a digital…
Project Magi: Google is Making a Major Change to Search
According to the New York Times, Google has 160 engineers working on Project Magi. Project Magi is a stepping stone…
The Ultimate Guide to Customer Acquisition: Examples, Tips, and Resources
Customer acquisition is a huge pain point for many business owners. Everyone wants to build an automated system that brings…
19 Market Research Tools To Uncover Actionable Insights
How well do you know your customers? In today’s increasingly competitive business landscape, customer research has become a necessity. Even…
Internal Links Boost Page Performance
Internal links are an important part of your overall content marketing strategy. Just think about it: Visitors pick your website…
How Updating Your Old Content Can Help With Your Rankings
There’s a strategy that will help you skyrocket those rankings without a lot of extra work. Yes, you could keep…
7 Reasons Your Facebook Ads Don’t Convert (and How to Fix Them)
Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite…
How to Search for Old Tweets (6 Simple Ways)
Twitter is a powerful tool for businesses and individuals alike. It’s a platform to share news, connect with customers, and…
How to Run Facebook Ads That Convert
Getting traffic is easy with ad copy. Improving your conversion rates? Not so much. Boosting your click-through rate requires improving…
Product Page Content for B2B: How Little Is Too Little?
Short is not always sweet when it comes to product pages. That’s what my team discovered by analyzing some of…
Confessions of a Retired Black Hat SEO: 7 Crazy Tactics That Yielded Big Gains
When I started my career in search engine optimization, I was 16 years old. And, just like most 16-year-olds, I…
How to Come Up with Blog Ideas (w/25 Examples)
Are you a blogger? Then you’re probably familiar with blank page syndrome. As bloggers, everyone has those moments when the…
How to Be an Entrepreneur in 30 Clear Ways
A lot of people will give you cookie-cutter advice on how to be an entrepreneur. Much of that advice usually…
Average Page Load Times for E-commerce Websites
You know the phrase by Benjamin Franklin that goes, “Time is money”? Well, a slow average page load time is…
Facebook Watch for Marketers
Facebook Watch continues to evolve. While the platform is dialing back on scripted content, millions of Meta users still use…
