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Digital Marketing Blog

Marketing 2 min

10 Gmail Plugins All Marketing Professionals Should Consider

Email marketing is central to your marketing campaign. Heck, email itself is central to even being in business. But, first…
Email 7 min

4 Ways to Reduce Churn With Email Campaigns

Churn is your arch nemesis. And it’s cutting into your profits. Research shows that “80% of your company’s future revenue…
Social Media 2 min

The 4 Principles of Successful Snapchat Marketing

Content marketing professionals are in a fantastic position to reach more and more potential customers and boost loyalty with customers…
Social Media 2 min

How to Make Social Media Marketing Work for Your Business

The concept of ‘social media marketing’ is probably one that you’ve heard a lot about by now. If you’re in…
Paid Ads 2 min

How to Drive App Installs Using Google AdWords

Creating an app can be a lot of work. You’ve got to find the right team of app developers to design…

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Tools & Tech 1 min

10 Tools that will Improve the Quality of Your Blog Content

Do you have a strategy in place for creating industry leading blog content? Regardless of your niche, from an internet…
Content 2 min

4 Quick Wins to Increase Your YouTube Engagement

One under-used, yet extremely effective social network platform that I’m sure you’ve heard about is YouTube. The video marketing platform…
Tools & Tech 2 min

7 Tools That New Businesses Can Use to Target the Best Keywords

What is your strategy for uncovering the best keywords for your company’s website and boosting search engine traffic? As a…
Social Media 2 min

10 Ways to Skyrocket your Instagram Marketing

Are you putting the appropriate amount of time and resources into your social media marketing strategy? It doesn’t matter if…
Paid Ads 9 min

Step-By-Step Scaling: How and When to Grow Your PPC Campaigns

Some of the most successful marketers involved in pay-per-click or paid search have earned their badges. Why? Because not only…

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Paid Ads 2 min

Seasonal Trends: How to Adjust Your PPC Campaign For Wintertime Love and Summertime Sadness

I’ve written a lot about PPC on this blog, including the mistakes that you should avoid and recipes to convert…
SEO 2 min

Beyond Google: How to Perform SEO for Other Search Engines

You might have heard the advice to not build your business on ‘rented territory.’ Simply put, it means that over-dependency…
CRO / UX 2 min

How To Master A/B Split Testing Quickly (And Increase Conversion Rate)

In my book, “A/B testing” stands for “Always Be Testing.” Your competitors are actively testing everything, from the latest iteration…
Tools & Tech 1 min

25 Plugins to Consider After Creating Your First WordPress Site

Have you selected WordPress as the CMS of choice for your first website? If you answered yes to this question,…
CRO / UX 11 min

5 Ways to Reinvent Customer Experiences That Will Increase Your ROI

Did you know that 17 percent of your customers could walk away from your business after just one bad customer…

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from Small Business to Enterprise

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