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Digital Marketing Blog

Paid Ads 2 min

How to Drive App Installs Using Google AdWords

Creating an app can be a lot of work. You’ve got to find the right team of app developers to design…
Social Media 2 min

The Top 12 LinkedIn Tools for Boosting Sales

Did you know that LinkedIn has more than 433 million members? How about the fact that these members live and…
Tools & Tech 1 min

10 Tools that will Improve the Quality of Your Blog Content

Do you have a strategy in place for creating industry leading blog content? Regardless of your niche, from an internet…
Content 2 min

4 Quick Wins to Increase Your YouTube Engagement

One under-used, yet extremely effective social network platform that I’m sure you’ve heard about is YouTube. The video marketing platform…
Tools & Tech 2 min

7 Tools That New Businesses Can Use to Target the Best Keywords

What is your strategy for uncovering the best keywords for your company’s website and boosting search engine traffic? As a…

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Paid Ads 9 min

Step-By-Step Scaling: How and When to Grow Your PPC Campaigns

Some of the most successful marketers involved in pay-per-click or paid search have earned their badges. Why? Because not only…
Content 1 min

5 Content Marketing Tactics for Picking Topics and Setting Goals

Hopefully, you’re one of the 42% of content marketers who document their content marketing strategy. Which means that, before you…
Paid Ads 2 min

Seasonal Trends: How to Adjust Your PPC Campaign For Wintertime Love and Summertime Sadness

I’ve written a lot about PPC on this blog, including the mistakes that you should avoid and recipes to convert…
SEO 2 min

Beyond Google: How to Perform SEO for Other Search Engines

You might have heard the advice to not build your business on ‘rented territory.’ Simply put, it means that over-dependency…
CRO / UX 2 min

How To Master A/B Split Testing Quickly (And Increase Conversion Rate)

In my book, “A/B testing” stands for “Always Be Testing.” Your competitors are actively testing everything, from the latest iteration…

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CRO / UX 11 min

5 Ways to Reinvent Customer Experiences That Will Increase Your ROI

Did you know that 17 percent of your customers could walk away from your business after just one bad customer…
Content 2 min

How to Leverage User-Generated Content to Boost Sales

Almost every day, your users create invaluable content for you. This unique, trustworthy content can get you more traffic, leads…
Tools & Tech 2 min

10 Online Marketing Tools That’ll Accelerate Growth of a New Business

Did you recently take the step of starting a new business? As exciting as this may be, it’s only natural…
Lead Gen. 7 min

Customer Data: The Solution to Lead Generation

More leads, please. In most companies, it’s an ongoing process to generate interested buyers to your product and services. We…
Paid Ads 1 min

5 Simple Strategies to Effectively Target Your Followers with Twitter Ads

Once you get on the paid advertising train, you’ll soon realize that to generate a better ROI, it’s essential to…

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from Small Business to Enterprise

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