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Digital Marketing Blog

SEO 2 min

How Long Does It Really Take to Rank at the Top of Google’s Search Results? (A Data-Driven Answer)

Yep, it’s a controversial subject among SEOs. But, you probably already know this: I recommend link building. The words “link…
SEO 3 min

How to Get Your Content in the Google SERP’s Featured Snippet

Want to know something that would drive massive amounts of traffic to your website almost without fail? Picture this scenario.…

How to Get Actionable Data from Google Analytics in 10 Minutes

It’s no secret that I’m a huge fan of Google Analytics. There aren’t many free, intuitive programs that give you…
CRO / UX 14 min

How to Select Hero Images that Boost Conversions and Move Audiences

It takes just 50 milliseconds for users to form an opinion about a website. To put this into context, an…
CRO / UX 14 min

5 Ways To Boost Conversions With Dynamic Content

Tailoring the online experiences of customers to best fit their needs and preferences is the ultimate goal of most new…

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SEO 1 min

We Analyzed 143,827 URLs and Discovered the Overlooked Speed Factors That Impact Google Rankings

Let me start out with an obvious fact:  Site speed matters for SEO. Any junior SEO could tell you that.…
Paid Ads 1 min

We Analyzed 120,000 Google Ads and Discovered How Local Businesses Can Crush Their Competition on a Tiny Budget

I recently conducted a massive search engine study to figure out Google’s local SEO) algorithm. (You can read all about…

A Beginner’s Guide to Organic Traffic Audience Segmentation with Google Analytics

Call it a case of too much of a good thing. Google Analytics puts a lot of data at your…
Marketing 9 min

5 Techniques to Help You Truly Understand Your Customers

Optimizing the customer experience is a great way to get new customers. It’s also one of the best ways of…
Local 1 min

What We Learned About Google’s Local Results From Analyzing 119,221 URLs

You probably already know that Google’s search results are highly personalized and based on your geographical location. If you’re in…

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CRO / UX 13 min

A Cheat Sheet to Designing a Pricing Page that Converts

Most pricing pages have three plans laid out horizontally across the page. But why? And in what order? Simply copying…
SEO 1 min

How to Rank for Your Competitor’s Keywords: What We Learned by Analyzing 62.6 Million Ecommerce Keywords

Should you use the competition’s brand name in your content to get more traffic? Will this help or hurt you?…
Ecommerce 14 min

25 E-Commerce Experts Share Their Best Tips for Driving Repeat Sales Online

Whether you’ve been running an online store for 6 months or 6+ years, it’s a never-ending battle to win conversions.…
Marketing 7 min

How to Create a Growth Hacking Framework

Have you heard about the Fake It Hack? How about the Exclusivity Hack? The Aha Moment Hack? These are a…
Paid Ads 11 min

4 Simple Tactics That’ll Improve the Performance of an AdWords Campaign

A well executed AdWords Search Campaign can take your business to the next level. However, if you’ve been running AdWords…

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