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Digital Marketing Blog

Social Media 13 min

A Beginner’s Guide to Facebook Audience Insights

The company that runs Facebook may now be known as Meta (as of 2021), but Facebook remains a powerful social…
Ecommerce 10 min

How to Optimize Google Shopping Results

Ever feel like your products are just lost in the vast ocean of Google Shopping? With 8.5 billion Google searches…
News & Trends 13 min

Gen Z Marketing Strategies that Work

If you’ve been pouring resources into your marketing strategies but still feel like you’re missing the mark, perhaps it’s time…
Ecommerce 7 min

Amazon Marketing Strategy: Leveraging Amazon to Boost Your Total Sales

Have you ever wondered whether establishing a brand presence on Amazon could boost your total e-commerce sales?  I’m here to…
Content 7 min

AI vs Human: Who Writes Better Blogs That Get More Traffic?

There is no argument that AI is faster at producing content than humans. That doesn’t mean that AI is always…

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SEO 11 min

How to do Keyword Research for YouTube for Results

Have you ever posted a video on YouTube, poured your heart and soul into it, only to find it’s like…
AEO / GEO 9 min

What Is SGE and How to Adapt Your SEO Strategy

The digital marketing landscape is on the brink of a seismic shift, courtesy of something called SGE, or Search Generative…
SEO 15 min

How to Optimize Anchor Text For SEO

What is anchor text? It’s clickable text in web content that links to another page. This could be a related…
SEO 17 min

Measuring and Improving Your Organic Click-Through Rate (CTR)

It’s not enough to rank on the first page of Google. If you want your SEO strategy to pay off…
SEO 11 min

How to Write Title Tags for SEO

One of the most frustrating things about SEO is getting everything to work together as it should. There are so…

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Data Deprecation: What It Is and How To Prepare

The way you collect customer data is changing forever.  You can’t hide from data deprecation any longer. By the end…

Are People Really Using ChatGPT Instead of Google?

On X, I’ve seen people post about how they are starting to use ChatGPT more and more. Many of these…
Marketing 11 min

How to Run a Brand Awareness Campaign

How do you build brand awareness, especially if you’re a new company? Through a carefully crafted brand awareness campaign. Brand…
Marketing 12 min

Top Marketing Certifications That Are Worth the Money

When it comes to digital marketing, knowledge is power, which is why there are so many marketing certifications out there.…
Paid Ads 13 min

What Is a Retail Media Network?

Think product sales were the only way retailers made money online? Think again. As e-commerce and online advertising both surge…

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