Neil Patel

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Best AI Writing Tools of 2024: Comprehensive SEO Checklist

A graphic that says: Best AI Writing Tools of 2024: Comprehensive SEO Checklist.

Do you struggle with copywriting? It’s not surprising. Whether you’re writing product descriptions, regular blog posts, or PPC ads, there’s a huge volume of work involved. 

It’s not just the writing—it’s coming up with ideas, crafting titles, and developing outlines as well.

That’s where the best AI copywriting tools come in.

Do you like the idea of giving an AI blog writer a few instructions and letting it generate engaging copy while you’re focusing on more pressing tasks?

Well, now it’s possible, thanks to technology. These are some of the best AI writing tools, how they work, and how they could transform your content marketing strategy.

Key Takeaways

  • AI writing tools use algorithms and natural language models to generate written content automatically. They can create everything from photo captions and product descriptions to articles and blog posts.
  • You can use them to create content from scratch or improve and refine copy you’ve written yourself.
  • AI copy generators streamline content creation and enable businesses to create content at scale.
  • They can also include features like data analytics tools to monitor content performance and suggest improvements. 

What Is AI Copywriting and How Does It Work?

An AI content generator is computer-generated writing produced with natural language processing tools.

First, decide what you want to write about and what content you need. Second, select which of the best AI copywriting tools you want to use. Then, you set parameters for the AI blog writer or copywriting tool to follow. In some cases, you can even request a particular tone to guide the tool.

Once the machine receives the instructions, it generates content based on these parameters by analyzing similar preexisting content from around the web and processing it into something new and plagiarism-free. It’s like having an AI copywriter at your fingertips.

Since AI has become a firm part of the marketing world, you can bet that many businesses are using AI for writing everything from emails to blog posts.

According to a Forbes Advisor survey, one in three businesses plan to use an AI tool to create website content.

But learning how to use AI writing tools well is vital, as auto-generated copy can appear formulaic, making it difficult to stand out from competitors. 

Why Should You Use an AI Copywriting Tool?

There are a few reasons why marketers and copywriters might use AI for writing.

  • The best AI writing tools save you time. These tools can analyze data much quicker than humans, so they can instantly generate sections, outlines, or full articles if that’s what you want.
  • If you need bulk content, such as product descriptions, an AI copywriter handles these jobs for you. That leaves you free to focus on more demanding marketing tasks like lead generation and KPI tracking.
  • AI writing tools can save you from the dreaded “writer’s block” that every writer experiences at some point. Whether you need help brainstorming ideas or generating some content, an AI blog writer tool can help you get going again.

If you’re a busy content creator with multiple deadlines or dreams of scaling your content production, it’s worth exploring how AI writing software may help you. In addition, if you are a general marketer with many different roles, you can implement an AI copywriter to help with areas like creating meta titles and meta descriptions. 

There are even some free AI writing tools for freelancers and solo marketers on a budget.

AI Copywriting Limitations

Although AI tech is impressive, AI copywriting tools don’t write anything truly original. They’re “fed” articles and content written by human copywriters and essentially mix them up to create something new.

What’s more, AI copywriter tools can’t replicate human emotion. And emotion matters in marketing. When it comes to consumer buying behavior, feelings are more influential than any other variable.

In short, while it’s great for bulk projects, you might not find an AI content generator helpful for crafting those more emotive posts that need a personal touch and true creative thought.

Also, AI writing tools sometimes see patterns where they don’t exist, causing them to supply inaccurate or just plain wrong information—a phenomenon known as AI hallucinations.

Finally, the AI tools we have right now aren’t great at picking up “awkward” phrasing. Plus, readers are becoming savvier about picking up on AI stock terms and phrases, such as “in a fast-changing landscape” and the like. So although the writing (usually) makes grammatical sense, you still need to copyedit it.

An AI writing tool or content generator can support your marketing efforts, but they’re not a complete substitute for human content creation. 

1. Ubersuggest’s AI for Writing

If you’re new to using AI for writing, you probably want an easy way to test its possibilities. That’s why I developed my own tool.

It’s an ideal starting point for experimentation, and I’ve made article creation as straightforward as possible with my AI tool. Just head over to the Ubersuggest AI Writer, enter your keyword into the long white box, and click ‘start.’

Ubersuggest's AI Writing tool.

First, enter the keyword you want an article on. For this example, I chose ‘digital marketing.’

Then you select a title from the list provided. You don’t always have to use it at the very end. However, the AI copywriter tool bases a lot of the titles on what people are searching for.

A list of potential titles from Ubersuggest's AI writing tool.

Now, choose a meta description. Like titles, the Ubersuggest tool also bases meta descriptions on popular keywords.

A list of meta descriptions created by Ubersuggest's AI copywriting tool.

After that, choose some subheadings. Pick the ones that work best for your article, and remember you can always adjust the text later on.

A list of potential headings from Ubersuggest's AI writing tool.

Finally, it’s time for Ubersuggest to start working its magic and producing some content:

Content produced by Ubersuggest's AI content marketing tool.

This gives you a pretty good idea of what you can expect from AI-generated content.

The most important thing you need to understand about AI content is that it’s never supposed to be the finished product. It’s a starting ground.

Use AI writing software for a rough first draft, then modify articles with your unique voice and tone, integrate it with plenty of your own content, add stats, and incorporate quotes.

Most importantly of all, humanize and personalize your content so that it’s not just another generic piece. 

For example, in the digital marketing article above, in the “create an online presence” section, I would go in-depth on Facebook, Twitter, LinkedIn, and Pinterest on how you can use them for marketing. I would also include screenshots, so each step is clear.

Under the “promote your brand” section, I would discuss ads and other ways to promote your brand, such as running promotions, sales during holidays, or even doing webinars.

I would give examples of other successful and unsuccessful campaigns that businesses have run and break down what you can learn from them.

The ‘grow your audience’ section already talks about what to do if you have no followers. They are all good tips, but they’re too surface-level. I would dive deep into each one. Get granular in your approach to growing your audience through engaging with other accounts and potential customers online. 

Ubersuggest can do a lot, but it’s not the only tool in town. Here are some of the best AI copywriting tools around.


Have you got writer’s block? is here to help. Using for writing can help you go from stuck to inspired within minutes, from brainstorming topics to crafting social media posts.

How does it work? It’s a simple enough concept. uses a variety of highly advanced machine language models, including GPT 3.5, GPT 4, Azure, Anthropic, and others, to produce authentic, human-like copy almost instantly. You just select a copy type, provide some words, phrases, and descriptions to base content around, and watch do the rest.

Key Features

One thing that’s great about is its ease of use. You only need to provide a few words to generate copy, including Instagram captions, product descriptions, and even listicles and thought leadership pieces in seconds.

CopyAi AI Copywriting tool.

However, what makes stand out from other AI writing tools is its suite of idea-generation tools. So, whether you need a blog post idea, or you’re just stuck on how to craft nurture sequences, gets you moving again.


You can choose from three packages for this AI writing tool. There’s a free one, which limits you to one user and 2,000 words a month, or for the $36 Pro package (billed at $432 annually), which gives you five users and unlimited words. As part of the Pro package, you also get 500 workflow credits a month to access other features in the platform, such as website scanning. The Teams package allows 20 users and 3,000 workflow credits a month. 

There’s also an Enterprise option with custom pricing.

If you’re unsure if is suitable for you and don’t want to commit to a subscription, perhaps test out the free package first.

3. Wordtune

We’ve all been there. We’re working away at an article and know we could improve some of the content, but just can’t see how.

We can’t all afford an editor, but the Wordtune AI copy generator is within many people’s budgets.

Since this AI writing software is not a fully-fledged article generator like CopyAI, it’s best for marketers who just need help shaping their copy; this reduces editing time and enhances sentence structure while giving you the creative freedom to write your content.

Wordtune's AI Copywriting tool.

Key Features

Designed with the discerning content writer in mind, Wordtune assists with everything from sentence length to full-length article rewrites. This could be great for marketers looking to repurpose content across different platforms who want help condensing and rewording their copy.

Once you add the Chrome extension, you can instantly use it across popular websites such as Google Docs, Twitter, Grammarly, and LinkedIn.

Finally, Wordtune has a feature called ‘Spices.’ It’s an auto-complete tool that lets you choose from a range of options, like:

  • Definitions
  • Explanations
  • Examples
  • Counterarguments

These features and others make Wordtune one of the best AI writing tools available.


If you want help rewording a sentence or two, a free plan gives you ten rewrites and spices a day.

The Advanced option of this AI copy generator offers 30 rewrites and spices a day for $6.99 a month, while the Unlimited option gives you—you guessed it—unlimited rewrites and spices. However, if you want access to extra support and brand voice guidance, sign up for the Business option.

For further information about their package, just contact Wordtune via the ‘contact us’ link.

4. Describely

Need help scaling your e-commerce marketing and driving growth with an AI copy generator specifically for product content generation? Check out Describely (formerly Copysmith).

Describely is the AI writing software you need to create and scale product content and meta descriptions that are SEO optimized.

The Describely interface.

Key Features

Describely makes it easy to generate unique descriptions for thousands of products in a fraction of the time it would take to write them. You can import them from your catalog or just use a title or SKU and the platform will populate items with their attributes. 

You can use the features of this AI writing tool to personalize your brand voice, set description lengths, and more. 

Describely's AI rules.


Unfortunately, there’s no free option, but if you’re happy paying for AI writing software, you have a couple of choices.

There’s the Base option for $28 a month. That gives you the ability to create unlimited AI copy for 50 products and gives you five credits for data enrichment and unlimited product imports. 

If that’s not enough, book a call with Describely for a custom package, which could include advanced product description generation and premium store integrations.

5. Wordsmith

Do you rely heavily on data for your day-to-day decision-making? Then you might want to check out Wordsmith AI writing software.

Wordsmith's website.

This AI copywriter platform generates natural-sounding and customizable content by analyzing large data sets, so you can use it for everything from journalism to financial reporting.

Key Features

Wordsmith allows everyone to become a data expert by using an AI copywriting tool that transforms cold, hard data into insightful narratives. The company boasts the Associated Press, Yahoo! Sports, and the NBA’s Orlando Magic among its clients, and it’s capable of bulk content creation.

Wordsmith also offers easy scalability, lightning speed, and real-time analysis while allowing you to publish anywhere, putting it on my list of the best AI copywriting tools.


The pricing structure for Wordsmith isn’t public, so you need to request a free demo and tell this AI writing software company a little more about your business and content needs to get a quote.

6. Writesonic

“Trained” on successful copy from popular brands, Writesonic is the AI copywriter tool of choice for over 10 million users, including freelancers and global businesses. 

Its features include automated internal linking, fact checking and citations, SEO optimization, semantic analysis of competitors’ content, and auto-generated FAQs.

It’s easy to use; simply select a template, supply a few lines of description, and Writesonic provides multiple copy samples for you to choose from.

Writesonic has also introduced a new feature called ‘Chatsonic’. This feature allows you to:

  • Get fast answers to questions (like ChatGPT, except it’s powered by Google).
  • Translate voice to text
  • Repurpose audio files
  • Generate AI images and voiceovers

Key Features

Writesonic is great for marketers who want to automate their more mundane writing tasks like welcome emails and SEO meta descriptions. 

However, one of the standout features of this AI writing tool is the access to prompt templates created by content experts.

By supplying just a few key details, you can instantly generate an optimized, engaging landing page, social media post, or article. 

Input fields from Writesonic.


This AI copywriter tool offers two different pricing structures: one for professionals and teams, the other for individuals and freelancers.

The professional prices range from $79 to $399 a month. Starting with the middle standard tier, a Content Gap Analyzer is included.

The individual and freelancer prices include a free trial with 25 credits all the way up to $79 a month for two users.

And of course, Writesonic can create a custom package for enterprise clients.

7. WordAI

WordAi is a revolutionary AI copywriter that has been developed to help people create content quickly and efficiently.

WordAi's interface.

Unlike other AI writing software platforms, WordAi analyzes existing documents and extracts all possible structures, then creates variations of those structures using its vast database of synonyms while ensuring correct grammar usage. It also understands complex sentence structure, context, and syntax to generate accurate rewrites in any language.

To use it, add your text, select ‘rewrite,’ and your content is with you in seconds.

Key Features

WordAI is primarily a rewriting tool and helps to enrich text, improve quality and clarity, restructure sentences, and describe the same idea in unique ways that are indistinguishable from human-generated content. 

Other features include:

  • Bulk rewrites and downloads
  • Article Forge (an AI content generator tool) integration 
  • The ability to rewrite one article up to 1000 times

All those features are reasons why I regard it as one of the best AI writing tools you can use.


WordAi provides a free three-day trial and then three tiers after that. 

First, there’s the yearly Starter plan at $17 a month that includes rewriting up to 50,000 words a month.

Next, there’s the monthly Power package at $57 a month, which goes up to 3 million words a month.

Finally, WordAi has a custom ‘enterprise’ plan for companies looking for AI writing software, and prices are available on application.

8. Jasper

One of the first AI copywriters to hit the marketplace, Jasper bills itself as an “end-to-end marketing copilot.” Since its inception, it’s added integrated tools and features like project management and communication tools that make it a great all-in-one solution for AI content creation. 

There’s a big focus on privacy regulations and security protocols, so if that’s a concern, Jasper might be the AI writing software for you. 

Jasper's interface.

Key Features

One of the main benefits of this AI copywriter is that it can create content for an entire multichannel marketing campaign—everything from social posts to landing pages—from just one brief. And it’s in your unique brand voice and tone too. That saves a lot of time!

It also includes an analytics function to monitor performance, which it uses to make suggestions for where content can be improved. 


Like other AI writing tools listed here, Jasper offers different pricing tiers.

The Creator plan is $49 a month for one user. 

The Pro plan allows three users to create content for several brands and includes collaboration features. It’s $69 a month.

For a personalized Business plan with extra support and functionalities, you can contact Jasper for a custom quote.

9. Anyword

Anyword is a versatile AI writing software solution that’s appropriate for both writers looking to refine their copy and marketers seeking to scale their content efforts. It’s super user-friendly and easy to navigate the different functionalities and features. 

The AI copywriter offers prompts for everything from blog posts to Facebook ads, or past what you’ve already written to see where it can be improved. Use one of the prebuilt templates or build your own.

If that’s not enough, consider that the company reports its users see an average 30% increase in conversion rates!

Jasper's interface.

Key Features

First things first: Anyword uses a private learning language model that securely stores any data you enter into it. So you don’t need to worry, this is one of those AI writing tools that’s going to share sensitive or proprietary information with outside entities.

There are a couple of really cool features, including the ability to instantly create personalized messaging across your website. You can also create customized personas with characteristics like age, gender, and pain points.

Finally, Anyword offers a host of really useful integrations with email, Google ads, HubSpot, and Salesforce.


Anyword’s Starter tier is for freelancers and other solo professionals. You get one user, one brand voice, unlimited copy generation, plus marketing templates and prompts, a plagiarism checker, and other key features. It’s $49 a month.

The next level is the Data-Driven tier, which is great for marketing teams of up to three. It’s $99 a month.

The $499-a-month Business tier includes automated web messaging, roles and permissions management, and other features for a larger team.

And then of course there is custom pricing, for which you need to contact the sales team.

Like most of these AI copywriter platforms, you can get a discount if you pay yearly rather than month to month.

10. Rytr

Rytr boasts of helping more than 8 million entrepreneurs, writers, and marketers with its platform. Content marketers from Pfizer, Ford, and Ikea have used this AI for writing.

What’s really cool: it can analyze a sample of your writing and mimic it in generated content. You can also create multiple custom brand tones for various clients and scenarios.

Rytr's interface.

Key Features

This AI writing software has a number of features that make writing easier, including:

  • A text inflator to expand copy
  • A sentence shortener to make copy more concise
  • A rephrasing function
  • A “continue writing” function that uses logic to continue creating copy based on what you have written
  • A call-to-action generator 

These make Rytr a great option for a variety of writing and marketing needs, from captions and emails to longer content.


Rytr has a generous free option that includes 10,000 characters of AI content generation a month, but no tone matching or plagiarism checking.

The Unlimited version is just $9 per month and includes—you guessed it—unlimited content generation and one tone match. The Premium gets you all that and multiple tone matches for $29 a month.

This makes it one of the more affordable options, making it one of the best AI copywriting tools for solo freelancers or small teams. 


What types of content can AI writing tools create?

AI writing tools can create anything from product descriptions to social media posts to articles and blog posts. Which tool is right for you depends on the type of content creation you need.

Can AI tools adapt to my brand voice and style?

Some AI copy generators have the ability to customize content according to your brand voice and style, but it is often only available at higher pricing tiers.

How accurate is the information generated by AI writing tools?

It depends on the platform. Some AI writing software can generate sources and citations, while others simply pull from existing content on the web. Either way, it’s a good idea to check any facts, claims, or statistics.

How transparent are AI writing tools about their data sources and algorithms?

Some AI platforms provide detailed information about the data and algorithms they use, while others do not, potentially due to concerns about the proprietary nature of that information. If transparency is important to you, look for an AI tool that shares clear information and documentation about their models and practices.


Whether you’re a digital marketer or a busy copywriter, AI writing tools can help you with your content marketing efforts and achieve your business goals. They’re easy to learn and fun to use, and best of all, they produce natural, engaging copy to support your content needs.

Since every AI copywriting tool is slightly different, it’s best to check out a free trial or two before you commit to a purchase. This way, you understand how the tools work and which best support the copy elements of your overall content marketing strategy. 

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