Do you struggle with copywriting? It’s not surprising. Whether you’re writing product descriptions, regular blog posts, or PPC ads, there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity.
It’s not just the writing that can be a struggle. It’s coming up with ideas, crafting titles, and developing outlines as well.
That’s where AI content generator tools come in.
Do you like the idea of giving an AI blog writer a few instructions and letting it generate engaging copy while you’re focusing on more pressing tasks?
Well, now it’s possible, thanks to AI content writing tools. Let me introduce you to how they work and how they could transform your content marketing strategy.
What Is AI Copywriting and How Does It Work?
An AI content generator is computer-generated writing produced with natural language processing tools.
First, decide what you want to write about and what content you need. Then, you set parameters for the AI blog writer or copywriting tool to follow. For example, you want a social media post advertising a new yoga class. You would enter those instructions into the tool. In some cases, you can even request a particular tone to guide the tool.
Once the machine receives the instructions, it generates content based on these parameters by analyzing similar preexisting content from around the web and processing it into something new and plagiarism-free.
Since AI has become a firm part of the marketing world, you can bet that many businesses are using it to their advantage.
As detailed in the 2022 State of Marketing AI report, most marketers believe that AI has the potential to impact the way they work.
The report also highlights the role AI has in producing intelligent content. The top uses are:
- Optimizing website content for search engines
- Creating data-driven content
- Content performance prediction
Away from written content, most marketers agree that AI helps to draw up customer personas and recommend targeted content in real-time.
Enough of the positives for now, though. Here are a couple of huge negatives.
However, the report found that many marketers lack confidence in using AI, and others feel they don’t have the training/education; that’s a real problem.
You see, learning how to use AI well is vital, as auto-generated copy can appear formulaic, making it difficult to stand out from competitors.
With that said, as I explain below, that doesn’t mean you should avoid using AI content generation.
Why Should You Use an AI Copywriting Tool?
There are a few reasons why marketers and copywriters might use these tools.
First, using AI content writing tools saves you time. These tools can analyze data much quicker than humans, so they can instantly generate sections, outlines, or full articles if that’s what you want.
Also, just think about how convenient AI copywriting is. If you need bulk content, such as product descriptions, AI copywriting handles these jobs for you. That leaves you free to focus on more demanding marketing tasks like lead generation and KPI tracking.
Finally, AI content writing tools can save you from the dreaded “writer’s block” that every writer experiences at some point. Whether you need help brainstorming ideas or generating some content, an AI blog writer tool can help you get going again.
If you’re a busy content creator with multiple deadlines or dreams of scaling your content production, it’s worth exploring how AI copywriting may help you. In addition, if you are a general marketer with many different roles, you can implement an AI content writer to help with areas like creating meta titles and meta descriptions.
AI Copywriting Limitations
Like any digital marketing tool, AI content writing tools have their limitations.
First, although AI tech is impressive, AI copywriting tools don’t write anything truly original. Remember, we’re talking about a machine. They’re “fed” articles and content written by human copywriters and essentially mix them up to create something new.
AI tools produce great copy, but just because it’s “new” content doesn’t mean it’s original.
What’s more, AI tools can’t replicate human emotion. Why is this a drawback? Well, emotion matters in marketing. When it comes to consumer buying behavior, feelings are more influential than any other variable, so you should try to invoke emotion through your content.
In short, while it’s great for bulk projects, you might not find an AI content generator helpful for crafting those more emotive posts that need a personal touch and true creative thought.
Finally, the AI tools we have right now aren’t great at picking up “awkward” phrasing. So although the writing (usually) makes grammatical sense, you still need to proofread the copy to identify any incorrect phrases and odd wording.
The takeaway? An AI blog writer tool or content generator can support your marketing efforts, but they’re not a complete substitute for human content creation. Just think of them as another useful add-on for your content creation toolbox.
Ubersuggest’s AI Writing Tool
If you’re new to AI content generation, you probably want an easy way to test its possibilities. That’s why I developed my own tool.
It’s an ideal starting point for experimentation, and I’ve made article creation as straightforward as possible with my AI tool. Just head over to the Ubersuggest AI Writer, enter your keyword into the long white box, and click ‘start.’
First, enter the keyword you want an article on. For this example, I chose ‘digital marketing.’
Then you select a title from the list provided. You don’t always have to use it at the very end. However, the AI tool bases a lot of the titles on what people are searching for.
Now, choose a meta description. Like titles, the Ubersuggest tool also bases meta descriptions on popular keywords.
After you select your meta description, choose some subheadings. Pick the ones that work best for your article, and remember you can always adjust the text later on.
Finally, it’s time for Ubersuggest to start working its magic and producing some content:
This gives you a pretty good idea of what you can expect from AI-generated content.
The most important thing you need to understand about AI content is that it’s never supposed to be the finished product. It’s a starting ground.
Use AI as a rough first draft, then modify articles with your unique voice and tone, integrate it with plenty of your own content, add stats, and quotes.
Most importantly of all, humanize and personalize your content so that’s not just another generic piece.
For example, in the digital marketing article above, in the “create an online presence” section, I would go in-depth on Facebook, Twitter, LinkedIn, and Pinterest on how you can use them for marketing.
I would also include screenshots, so each step is clear.
Under the “promote your brand” section, I would discuss ads and other ways to promote your brand, such as running promotions, sales during holidays, or even doing webinars.
I would give examples of other successful and unsuccessful campaigns that businesses have run and break down what you can learn from them.
The ‘grow your audience’ section already talks about what to do if you have no followers. They are all good tips, but they’re too surface-level. I would dive deep into each one. Get granular in your approach to growing your audience through engaging with other accounts and potential customers online.
You’ve got a clear idea of what Ubersuggest can do, but it’s not the only tool in town. Here are some of the best AI tools around.
Have you got writer’s block? Copy.ai is here to help. Copy.ai can help you go from stuck to inspired within minutes, from brainstorming topics to crafting social media posts.
How does it work? It’s a simple enough concept. Copy.ai uses a highly advanced machine language model, GPT-3, to produce authentic, human-like copy almost instantly. You just select a copy type, provide some words, phrases, and descriptions to base content around, and watch Copy.ai do the rest.
One thing that’s great about Copy.ai is its ease of use. You only need to provide a few words to generate copy, including Instagram captions, product descriptions, and even listicles and thought leadership pieces in seconds.
However, what makes Copy.ai stand out is its suite of idea-generation tools. So whether you need a blog post idea or you’re just stuck on how to craft nurture sequences, Copy.ai gets you moving again.
You can choose from three packages. There’s a free one, which limits you to 2,000 words a month, or for the $36 Pro package (billed at $432 annually), you get 40,000 words monthly. As part of the Pro package, you also get over 90+ copywriting tools, including discount/sales and nurture sequences. You can also create content in 25 languages.
If you want to support a larger team, you can contact Copy.ai for a demo using the ‘Request a Demo’ button on the site.
If you’re unsure if Copy.ai is suitable for you and don’t want to commit to a subscription, perhaps test out the free package first or try some of the free copywriting AI tools, which include:
- Meta description generator
- Call to action tools
- LinkedIn headline generator
- Sentence rewriter
- TikTok content ideas
- Paragraph generator
We’ve all been there. We’re working away at an article, think we’ve done an incredible job, then we go back and take a second look at our work.
The problem? You know you could improve some of your content, but you just can’t see how.
We can’t all afford an editor, but the Wordtune AI copywriting tool is within many people’s budgets.
Wordtune works alongside you in real-time, helping you rephrase and reword your content without sacrificing flow, tone, or meaning.
Since it’s not a fully-fledged article generator like CopyAI, it’s best for marketers who want to write copy and need help shaping it; this reduces editing time and enhances sentence structure while giving you the creative freedom to write your content.
Designed with the discerning content writer in mind, Wordtune assists with everything from sentence length to full-length article rewrites. This could be great for marketers looking to repurpose content across different platforms who want help condensing and rewording their copy.
Once you add the Chrome extension, you can instantly use it across popular websites such as Google Docs, Twitter, Grammarly, and LinkedIn, making it one of the most efficient AI copywriting and grammar-assistance tools out there.
Finally, Wordtune has recently introduced a new feature called ‘Spices.’ It’s an auto-complete tool that lets you choose from a range of options, like:
Simply select the option you want, wait for the tool to generate your content, then accept or choose another generation.
If you want help rewording a sentence or two, a free plan gives you ten rewrites a day.
However, if you want access to features like sentence length controllers, tone adaptation, and an article summarizer, sign up for Premium. You can either pay $9.99 a month or save money and pay $119.88 for the year. You’ll get access to all features other than team billing.
Do you have a larger business or multiple teams working together? Check out the Premium for Teams tier. For further information about their package, just contact Wordtune via the ‘contact us’ link.
Need help scaling your marketing and driving growth through copy? Check out Copysmith.
Whether you’re a freelancer or you’re managing an in-house marketing team, Copysmith gives you the AI content writing tools you need to accelerate your growth through tailored marketing, not just create great copy.
Copysmith boasts an impressive range of tools for busy marketing teams and copywriters.
For example, if you run an online store or sell on a platform like Etsy or Amazon, Copysmith has a whole range of tools purely for generating copy.
As a marketer, perhaps you need taglines to boost your brand profile. Copysmith can turn your brand vision into engaging, memorable ad copy, and you can store all your client copy in one place.
Unfortunately, there’s no free option, but if you’re happy paying for AI copywriting support, you have three choices.
First, we’ve got the Starter package for $19 per month. For your money, you’ll get 20 plagiarism checks per month, Google Ad integrations, and Chrome extensions so you can access copywriting support within your browser.
The starter package is for up to five users and allows you to generate 20,000 words a month.
Next, there’s the Professional tier, which costs $600 per year (working out at $50 per month) or $59 for a monthly subscription. You’ll get everything in the Starter package, plus 100 plagiarism checks and up to 80k words monthly to get your creative juices flowing.
The professional tier allows ten users and is suitable for growing teams.
Finally, there’s the Start Up package, which offers unlimited content creation and plagiarism checks, a suite of integrations, custom templates, bulk import/export, and an account manager.
The Start Up package costs $299 monthly and is suitable for up to 20 users.
All subscription tiers come with unlimited in-app support and offer a free trial.
Custom packages are available. Just click ‘Chat with our team’ at the bottom of the pricing page.
Do you rely heavily on data for your day-to-day decision-making? Then you might want to check out Wordsmith.
This platform generates natural-sounding content by analyzing large data sets, so you can use it for everything from journalism to financial reporting.
Wordsmith allows everyone to become a data expert by using an AI copywriting tool that transforms cold, hard data into insightful narratives. The company can boast the Associated Press, Yahoo! Sports, and the NBA’s Orlando Magic among its clients, and it’s capable of bulk content creation.
Wordsmith also offers easy scalability, lightning speed, and real-time analysis while allowing you to publish anywhere.
The pricing structure isn’t public, so you need to request a free demo and tell Wordsmith a little more about your business and content needs to get a quote.
Looking for a copywriting AI tool that can scale as your business grows? Writesonic could be the answer.
“Trained” on successful copy from popular brands, Writesonic is the AI copywriting tool of choice for over 300,000 users, including freelancers and global businesses.
It has over 100 features, including company bios, review responders, copywriting features, and a YouTube title generator.
It’s easy to use; simply select a template, supply a few lines of description, and Writesonic provides multiple copy samples for you to choose from.
Writesonic has also introduced a new feature called ‘Chatsonic’. This feature allows you to get the following:
- Fast answers to questions (like ChatGPT, except it’s powered by Google).
- Voice to text
- Text to art (for easy image creation)
Writesonic is great for marketers who want to automate their more mundane writing tasks like welcome emails and SEO meta descriptions. The billing structure is really flexible, too, so you can scale your package to suit your evolving business needs.
However, one of the standout features is the landing page generator. By supplying just a few key details, you can instantly generate an optimized, engaging landing page. For an idea of Writesonic’s capabilities, check out an interactive example.
There are three pricing tiers.
- The free trial offer gives you 2,500 premium words. Large businesses, agencies, and enterprises can get additional words by contacting customer support.
- Its Long Form package provides access to 100 plus features and includes bulk processing, an AI rewriter, and priority access to new features. Pricing starts at $12.67 per month and gives one user 190,000 monthly “economy” words.
- A Custom Plan is available for teams and businesses, offering everything in the Long Form deal, along with a dedicated account manager, training, and a custom number of words and users. Pricing is available on application.
Each package includes 25 plus languages, Zapier integrations, a 1-click WordPress exporter, and browser extensions.
Quillbot.ai is a paraphrasing tool that helps people with their writing tasks. To use it, write, paste, or upload your text and click ‘rephrase.’
The free version limits you to 125 words of the standard mode. However, if you upgrade to premium, you can choose from the following:
- Shortening text
- Expanding text for more detail
- Fluency, to ensure text is easy to read
- Formal, for a more professional tone
- Simple, making text easy to understand
- Creative, to rework the text in a unique way
Aside from the paraphrasing tool, you also get a grammar and plagiarism checker and a text summarizer.
However, what makes Quillbot most interesting is its co-writer tool. This lets you paraphrase, autocomplete, check grammar, and research all in one platform.
Additionally, you can get sentence suggestions, add citations, and write notes as you go. The features are available in an intuitive layout.
Other features include a citation generator, where you enter a URL and choose the citation style you’d like.
There are three subscriptions: free, premium, and team. The free deal gives you 125 words and the standard and fluency paraphrasing modes.
In addition, free users get a 2,500 summarizer word limit, moderate processing speed, and limited changes using the synonym slider.
The premium package has unlimited words, all the paraphrasing modes, a 6,000 summarizer word limit, and maximum changes with the synonym slider.
Other features are up to 20 pages of plagiarism checks, a fast processing speed, unlimited freeze words, compare modes, recommended rewrites` and tone insights.
Pricing starts at $8.33 monthly (billed at $99.95 yearly).
The team package starts at $7.50 per writer and gives users all premium features, writer management dashboards, and centralized billing.
WordAi is a revolutionary technology that has been developed to help people create content quickly and efficiently.
WordAi uses AI technology to analyze existing documents and extracts all possible structures, then creates variations of those structures using its vast database of synonyms while ensuring correct grammar usage. It also understands complex sentence structure, context, and syntax to generate accurate rewrites in any language.
To use it, add your text, select ‘rewrite,’ and your content is with you in seconds.
It’s primarily a rewriting tool and helps to enrich text, improve quality and clarity, restructure sentences, and describe the same idea in unique ways. However, it does plenty more besides.
- Bulk rewrites and downloads
- Article Forge (an AI content generator tool) integration
- Rewrite one article up to 1000 times
WordAi provides three tiers. There’s the yearly plan at $27 a month and paid annually.
Next, there’s the monthly package at $57 a month.
Finally, WordAi has a custom ‘enterprise’ plan, and prices are available on application.
Yes, an AI blog writer tool is one of the main features of most tools detailed here. However, you shouldn’t be relying on AI to create all your content for you.
As impressive as this technology may be, it still has a way to go before it can completely replace human bloggers. It doesn’t convey emotion, the content tends to be generic, and you need to check stats and other information for accuracy.
Use AI as a starting point for outlines and starting paragraphs, but don’t depend on it for writing entire blogs.
Everyone is talking about ChatGPT. This tool has multiple features, including an AI blog writer. Then there’s Copy.ai’s range of free tools, which offers 5000 free credits. Simplified and Neuroflash have free plans, too.
Finally, many of the paid tools in the market offer free trials.
That’s the fear among some copywriters, but they needn’t worry too much. AI lacks emotion and creativity and can’t motivate or engage readers like an experienced copywriter can.
Yes, an AI blog writer tool is worthwhile in terms of saving time and getting content on the page. By using it for outlining, generating ideas, and starter paragraphs, copywriters and bloggers can save significant time.
However, you should still make the content yours. Add stats, include supporting quotes, and edit to match your style and tone. Finally, always check facts, stats, and survey results.
Whether you’re a digital marketer or a busy copywriter, AI copywriting tools can help you scale your content creation and achieve your business goals. They’re easy to learn and fun to use, and best of all, they produce natural, engaging copy to support your content needs.
Since every AI copywriting tool is slightly different, it’s best to check out a free trial or two before you commit to a purchase. This way, you understand how the tools work and which best supports your business strategy.
Have you tried AI copywriting tools yet? If so, how have they worked for you?
See How My Agency Can Drive More Traffic to Your Website
- SEO - unlock more SEO traffic. See real results.
- Content Marketing - our team creates epic content that will get shared, get links, and attract traffic.
- Paid Media - effective paid strategies with clear ROI.
Are You Using Google Ads? Try Our FREE Ads Grader!
Stop wasting money and unlock the hidden potential of your advertising.
- Discover the power of intentional advertising.
- Reach your ideal target audience.
- Maximize ad spend efficiency.