Neil Patel

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Best-in-Class Instagram Marketing Agencies

A graphic that says "Best-in-Class Instagram Marketing Agencies."

Are you on Instagram, but your posts, Stories, and Reels aren’t getting the engagement you expected?

It might be time to call in the experts.

An Instagram marketing service will create content your target audience loves, meaning more clicks, conversions, and sales.

The big question is which Instagram marketing agency should you hire? There are so many options that it can be hard to choose!

I’ve put together this guide to help you find the best Instagram marketing agency out there so you can start planning the ultimate Instagram strategy for your business.

I’ll also share the green flags to look out for so you can find an Instagram partner that ticks all the boxes.

Key Takeaways

  • My Instagram marketing agencies of choice include:
    • NP Digital
    • Viral Nation
    • Ubiquitous Influence
    • Moburst
    • Sociallyin
    • Lyfe Marketing
    • The Goat Agency
  • Some Instagram marketing agencies specialize in one specific thing (for example, influencer marketing) while others provide a more holistic range of services.
  • Instagram marketing services can cost between $1,000 and $10,000 a month – the cost will vary depending on the experience of the agency and what you need.
  • A good Instagram marketing agency will happily answer all your questions and be completely transparent about what they can (and can’t) do.
  • Look at reviews, testimonials, and the Instagram profiles of existing customers to see if an Instagram marketing agency is the right match for your business.

NP Digital

Neil Patel Earned Media landing page


Past clients: Adobe, Hello Fresh, Intuit, PwC.
Best for: Businesses needing a full-service agency with a proven track record and a data-driven approach.

At NP Digital, we pride ourselves on providing effective social media strategy and forward-thinking Instagram campaigns that excite your target audience. By building a keyword-forward content plan and ensuring consistent, high-quality production, we use SEO principles to help your content rank and grow on Instagram.

Whether you need a strategy to get you started, awesome videos that stop the scroll, or a stunning carousel ad to drive people to your website, we’ve got you covered.

We’re results-oriented, meaning we concentrate on the outcome you want. We work with you to help identify your goals and aspirations and put a strategy in place that gets you there in the most efficient and effective way possible.

At NP Digital, we understand that Instagram is only a small part of the puzzle. Your customers interact with your brand over multiple touchpoints and we ensure a seamless, personalized, and user-friendly experience across all of them.

We believe all businesses should benefit from fantastic Instagram accounts and engaging campaigns. In addition to offering enterprise social media services to large companies, we also provide affordable full-service digital marketing for SMBs through NP Accel.

Viral Nation

Viral Nation homepage

Past clients: Chegg, Ubisoft, Logitech, Golden Globe Awards.
Best for: Businesses that want to generate buzz about their brands.

“Can you make this go viral?” Most digital marketers roll their eyes when they hear this. 

However, Viral Nation has proven experience in creating Instagram content that has the potential to drive massive amounts of clicks, likes, and engagement.

As well as creating impressive social media content, Viral Nation will develop a fully blown marketing campaign to amp up your Instagram content. This includes recruiting top influencers, leveraging Out-of-Home (OOH) advertising, and creating unforgettable customer experiences. 

Of course, Viral Nation can help you with your day-to-day Instagram marketing too. This Instagram marketing agency has significant experience in paid social, community management, and content creation.

Ubiquitous

Ubiquitous homepage

Past clients: Lyft, Netflix, Doritos, Target.
Best for: Businesses looking to find the perfect influencers to work with.

Ubiquitous focuses on one thing and one thing only – influencer marketing

This agency will help manage your influencer marketing campaign from beginning to end, whatever you sell and wherever you are in the world. This includes helping you identify your goals, finding the perfect Instagram influencers to work with, and analyzing the results of your campaign so you can see what worked.

Good influencer marketing is all about forging strong connections. You want to find accounts you can work well with in the long term and that provide a great return on investment. 

As Ubiquitous specializes in influencer marketing and has over 13K influencer accounts on its books, it’s well-placed to get you the results you deserve.

Moburst

Moburst homepage

Past clients: eBay, Google, Pfizer, Reddit.
Best for: Businesses that want to grow, scale, and smash their KPIs.

There are lots of Instagram marketing agencies that will post regularly to your account and keep it active. However, if you want an agency that will scale your account and take it to new heights, Moburst is the right one for you.

While Moburst provides a range of digital marketing services, including search engine optimization, paid media, and website development, its unique selling point is that it’s a ‘mobile-first agency’. This means it prioritizes solutions that drive clicks and conversions on mobile devices.

Whether you’re a startup wanting to get your Instagram account off the ground or a global brand looking to kickstart your Instagram marketing, Moburst could be perfect for you.

Sociallyin

Sociallyin homepage

Past clients: Samsung, Nikon, TikTok, TGI Fridays.
Best for: Businesses that dream of high-quality, engaging, and clear content.

Sociallyin is 100 percent focused on social media. This means that by working with Sociallyin, you get an agency that thoroughly understands the benefits and pitfalls of selling on Instagram and is completely up to date with the platform’s latest developments.

This Instagram marketing agency’s number-one focus is to help businesses identify their brand voice on social media, taking measures to make it stand out.

One thing we love about Sociallyin is its dedication to innovation. This agency comes up with lots of fresh new ideas for its clients and prides itself on being one of the first to adopt new advertising channels.

Lyfe Marketing

Lyfe Marketing homepage

Past clients: Egyptian Magic, Hilton, Domino’s Pizza, Atlanta Hawks.
Best for: Businesses in niche industries looking for maximum engagement.

It can be hard to promote your business on Instagram if you focus on a highly-specific industry sector. You have to identify where your target audience is and then create content that keeps them invested.

The good news is that Lyfe Marketing prides itself on providing Instagram marketing services to specialist brands and small businesses. 

Some digital marketing agencies focus their efforts on appealing to large international organizations, meaning smaller companies may feel outsourcing Instagram marketing isn’t for them.

As well as organic and paid Instagram marketing, Lyfe Marketing also provides pay-per-click (PPC) advertising, email marketing, and video creation. This means it can cover your entire marketing strategy from start to finish.

The Goat Agency

The Goat Agency homepage

Past clients: Audi, M&Ms, Olay, Wayfair.
Best for: Businesses wanting to harness the power of influencers.

The Goat Agency calls itself a “social-first marketing agency powered by influencers”. What does this mean for your business?

It means it specializes in social media marketing, helping drive conversions to your Instagram account through advertising, content creation, and a solid social media strategy.

The main area it focuses on though is Influencer marketing. As one of the first agencies to use influencers, Goat has the skills to find the right influencers for your brand and develop strategies that match your needs.

Data is an integral part of Goat’s offering. The agency has access to a massive collection of data, which it uses to enhance your campaigns and ensure you achieve your goals. 

Traits of A Good Instagram Marketing Agency

Five-star review for NP Digital on Trustpilot

How do you separate the average Instagram marketing agencies from the exceptional ones? 

In my experience, the best digital marketing agencies have a set of key traits in common. These include:

  • Credibility. A good Instagram agency will have positive feedback from the majority of its clients, for both delivering results and being a decent company to work with.
  • Experience. A good Instagram agency will have a history of working in your sector and with your target audience. It will know what to do to deliver the best results.
  • Transparency. A good Instagram agency will always be honest and upfront with you. For example, if a campaign isn’t working, they will tell you and offer solutions for how to make things right.
  • Ethics. A good Instagram agency will not use unethical means to grow your business. For example, paying for likes and follows.
  • Inquisitiveness. A good Instagram agency will keep up to date with all the latest trends and developments and investigate why specific posts and hashtags work so well.
  • Clear communication. A good Instagram agency will regularly communicate with you, answer all your questions, and explain concepts in jargon-free terms.

Finding The Best Instagram Marketing Agency For You

So, how do you find the right Instagram marketing agency? Here’s my advice for finding the perfect match!

  • Check out reviews online. Google, Facebook, Clutch, and Trustpilot are all valuable sources of information.
  • Look at the Instagram marketing agency’s website. Check out the services they offer, the awards they’ve won, and read case studies and testimonials from clients.
  • Scroll through the Instagram accounts of past clients. Do you like what the agency has done? You can look at previous Instagram ad campaigns with the Meta ad library.
  • Get in touch with the Instagram marketing agency to ask any questions. Some agencies offer a free, no-obligation consultation so you can see what they offer.

Here’s my top tip. As well as checking out the Instagram accounts of clients, look at the account of the Instagram marketing agency itself too. If it’s well-curated, gets lots of engagement, and the agency consistently posts, it’s a great sign!

NP Digital Instagram account

FAQs

How can Instagram marketing agencies help boost my brand?

An Instagram marketing agency has years of experience, which it will use to ensure your brand gets the right results online and that you stand out from your competitors.  

They also have access to high-quality enterprise tools to identify the optimal hashtags to use, the best time to post, and the ideal influencers to work with. 

What services do Instagram marketing agencies offer?

Instagram marketing agencies offer a wide range of services, including finding influencer marketers to partner with, creating content, and developing paid social campaigns.  

They can also ensure your social SEO is on point, meaning your posts get seen in searches. 

What is the average cost of hiring an Instagram marketing agency?

In our experience, good Instagram marketing can cost between $1,000 and $10,000 a month. 

The cost varies depending on the services you need, the agency you hire, and your ultimate goals. 

Conclusion

When you have an Instagram account, it can be tempting to do all the work yourself. However, working with a good Instagram marketing agency can save you time, increase your revenue, and allow you to focus on other parts of your business.

Let me leave you with one final piece of advice.

When looking for the perfect agency, don’t forget to take its values into account. You’ll want to work with an agency that shares your ideals and principles. When you partner with an agency with similar values, you’ll have a more harmonious working relationship and always be on the same wavelength. 
Want to see how NP Digital can transform how you do business on Instagram? Get in touch with us today.

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