How to Optimize Your Amazon Storefront
Selling on Amazon can be incredibly profitable, but it’s also incredibly competitive. It’s important to take advantage of every bit…
What is Geofencing Marketing?
Imagine you’re walking in a mall and receive a Starbucks coupon on your smartphone. You look up to see a…
7 Advanced Facebook Search Operators
Facebook might have started as a way to connect college students, but today it is a full-fledged search engine, much…
25 Review Sites to Get More Reviews for Your Business
What’s in a review? A lot, it turns out. Reviews aren’t just about finding out what consumers think you’re doing…
What Are Google Customer Reviews?
With the competition becoming fiercer every day, e-commerce businesses need to pull all the stops to ensure they continue beating…
What Are Productized Services?
If you try to grow your consulting or freelance revenue by merely adding more clients to your portfolio, you may…
10 Successful Google Advertising Ideas
Coming up with Google advertising ideas is challenging. However, it’s well worth it to have a solid strategy. With around…
How to Build a Sales Forecast Model
In an ideal world, sales teams and business leaders would have crystal balls to help them predict accurate sales forecasts.…
15 Lucrative Ways to Use Facebook Carousel Ads
Facebook carousel ads offer marketers and entrepreneurs a compelling way to introduce their products and services to customers. Since it…
15 Examples of Successful Banner Advertising
Banner advertising is everywhere. So prolific on so many pages of the internet you probably visit regularly, you may hardly…
How to Make a Sponsored Snapchat Filter
Snapchat advertising has a lot going for it. With 249 million daily active users, you can get your brand in…
How Niche Communities Are Changing Online Conversations
Social media is a noisy place. When you log onto Facebook, Instagram, or TikTok, ready to enjoy some content, you’re…
What Are Google Trusted Stores?
Whether you’re a retailer, salesperson, or creative: Social proof is everything. If you expect anyone to buy anything from you,…
How to Know If Your SEO Firm Is Hurting You with Black Hat Techniques
Your SEO company could be hurting your business. I know a lot of small businesses who have placed their trust…
How to Run a Cohort Analysis in Google Analytics to Better Segment Your Traffic
Google Analytics is a staple in every experienced digital marketer’s set of tools. This is primarily because it provides a…
10 Effective LinkedIn Advertising Ideas
While there is a slew of social platforms available for digital marketing endeavors, LinkedIn is unique. Where else can marketers…
How to Use PPC For Brand Awareness
Brand awareness can seem intimidating and complicated, but it’s just a matter of getting your brand in front of the…
How to Create an Editorial Style Guide
As a digital marketer, you know just how important the tone and message of your blog are to the overall…