How to Optimize For Baidu in the U.S.
While Google, Bing, and Yahoo control the West’s market share of search engine traffic, alternative search engine Baidu is the…
5 Types of Bad Backlinks You Don’t Want
Backlinks refer to URL links from other websites that point back to your website. Yes, itâs all in the name.…
7 Key Strategies That You Must Learn From Apple’s Marketing
Have you ever looked at a really successful brand or person â a celebrity, say, or a big company â…
SEO Guides, Courses, and Tools Roundup: Become an Expert Fast
Are you interested in using SEO to build your brand? Or do you want to use SEO to get more…
How to Make Money From OTT Platforms and Video on Demand
As a business or marketing professional, when consumer habits change, you must pay attention. Perhaps nothing is changing more rapidly…
How to Use LinkedIn Insights in an Actionable Way
What is an insight? According to Merriam-Webster, itâs the âpower or act of seeing into something.â LinkedIn Insights gives you…
How to Use The Facebook Creative Hub
According to a study by HubSpot, over 30 percent of marketers say Facebook Ads provide the highest return on investment.…
25 Marketing Books You Should Be Reading
Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked…
A Starter Guide to Google Ads Manager Accounts
If your business has complex advertising needs, there’s a good chance Google Ads Manager can help. Rather than having your…
How to Leverage Testimonial Examples in Paid Campaigns
No matter how creative and convincing your marketing can get, when you are trying to sell to someone, they sense…
How to Use Instagram Story Highlights on a Brand Account
Instagram Story Highlights help users take their most popular and trending content and use it to further personify their brand.…
10 Places to Take Photoshop Classes Online
No matter what youâre selling, images are a critical component of your marketing strategy. From website design and blog-featured images…
10 Great Testimonial Examples From Landing Pages
Landing pages help drive traffic, increase conversions, and improve SEO. However, not all landing pages are effective. If your landing…
What is Demand Generation?
Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care…
How to Create Evergreen Content Right From the Start
Evergreen content engages and educates readers for longer without a huge amount of effort. Once you master the art of…
How Brands are Using NFTs
Technology has been advancing at warp speed in the past few years. One area that has been enjoying some of…
The Ultimate Guide to Social Media for E-Commerce
Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost…
How to Do Niche Marketing For Tiny Audiences
Are you in a crowded industry and canât seem to stand out? Does your brand operate in a niche with…