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Neil Patel
Co Founder of NP Digital & Owner of Ubersuggest
He is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
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Topical Authority: What Is It, & How Does It Work?
Youâve probably heard the term âtopical authorityâ thrown around a lot in SEO circles lately. And for good reason. If…
How to Use SEO to Build Your Brand
Most marketers treat SEO like a traffic tool. They get the clicks, but the brand still doesnât stick. Hereâs what…
What Is Paid Media?
Turning paid ads into profit is a proven path to scalable, predictable growth. When you nail it, paid media gives…
How to Build High Quality Backlinks (2025)
Wondering why your siteâs not ranking or showing up in large language model (LLM) results, even though your content is…
September 2025 Digital Marketing Roundup: What Changed and What You Should Do About It
September marked seismic shifts for digital marketers. Google launched user-controlled preferred sources. TikTok’s search ads started delivering 2x purchase lift.…
Brand Mentions SEO: How to Use Them to Improve Rankings
Brand mentions are a form of social proof, and they carry more weight than many marketers realize. They work because…
ChatGPT Advertising: A New Channel for Marketers?
OpenAI just dropped a hint that could reshape digital advertising forever. They’re exploring ads on ChatGPT. Right now, ChatGPT doesn’t…
How to Use Ubersuggestâs AI Platform to Get Named, Cited, and Chosen
Search didnât disappear. It split. There are links (traditional SEO) and there are answers (Google AI Overviews, Bing Copilot, Perplexity,…
Getting Cited in LLMs: A Guide to LLM Seeding
Have you recently noticed AI platforms like ChatGPT or Gemini pulling answers from websites but not always linking back? Donât…
Large Language Model SEO (LLM SEO)
Google is no longer the only place people search. Millions now bypass search engines entirely and turn to large language…
August 2025 Digital Marketing Roundup: What Changed and What You Should Do About It
Another month, another round of shifts redefining what digital visibility means. From AI-driven SERPs to browser wars, TikTok engagement metrics…
LLM Optimization (LLMO): How to Rank in AI-Driven Search
You’re not alone if youâve noticed your organic traffic dipping while your content continues to rank. And youâre not imagining…
GEO vs SEO: Understanding the Differences
If you have been working in digital marketing, you already know how much hinges on showing up in search. For…
What Is Generative Engine Optimization (GEO)?
If you’ve noticed your organic traffic shrinking even though you’re ranking well, you’re not imagining it. AI-driven engines like ChatGPT,…
2025 Organic Search Engine Trends: How Search is Evolving for AI and LLMs
If youâre not paying attention to search trends, youâre already falling behind. And in 2025, falling behind means losing visibility,…
July 2025 Digital Marketing Roundup: What Changed and What You Should Do About It
Another month, another avalanche of platform updates and game-changing industry developments. Not all the updates will move the needle for…
SMS Marketing: What It Is + Top Tips & Tools
SMS marketing is an effective way to meet your target audience exactly where they areâtheir smartphones. With short snippets of…
The Real Cost of Customer Acquisition (And How to Cut It)
If you donât know how much it costs to acquire a customer, youâre flying blind. And if you do know,…
