16 Ways to Skyrocket Your Blog Traffic Through Content Distribution

Written by Neil Patel on October 22, 2015

16 proven content distribution strategies to make every blog post successful

Traditional in-your-face marketing tactics have started diminishing. Brands are now publishing content and shifting towards building their own digital media properties.

Nobody can deny the effectiveness of content marketing.

As per Demand Metric, content marketing costs 62 percent less and generates roughly three times as many leads as traditional marketing.

It’s nothing new, though. Brands have been using stories to attract and retain customers for centuries now.

Custom publishing was found in cave paintings as early as 4200 BC.

image33

Right now, the barrier to start publishing is low for brands.

You only need to install WordPress and set up your social media accounts to get started.

But, starting a blog and publishing content will not attract your audience by itself.

Just look at the massive number of blog posts published every day.

Here is a snapshot from Worldometers at the time I’m publishing this post.

image28

Jayson DeMers, founder of Audience Bloom, puts it aptly

The real value of content marketing is in the distribution.

You can’t just publish and pray for your target audience to visit your website.

You need to invite the people who will like your content to your website.

So, where are they available?

You’ll find them hanging around in niche communities on social media platforms and forums.

Let’s drill into 16 distribution strategies on various platforms and look at the best practices for driving traffic from them. 

Want to drive hordes of traffic to your blog? Then download this 16 content distribution tactics cheat sheet.

1. Repurpose your post in an infographic or a short video post

Visual content makes up to 93% of the content included in all human communication.

image76

You can appeal to your audience’s visual learning skills by publishing infographics and short videos.

Let us have a look at both of them.

1. Infographics – They are huge among B2B marketers. Their usage saw a tremendous increase this year – 11% (from 51% last year to 62% now).

They are also great link bait.

Example – Buffer used an infographic from Post Rocket in their article on Facebook’s organic reach. And, they linked contextually to Post Rocket from within the post.

image81

Repurposing your post into an infographic is simple.

  • Just write the key points from your article. Then use a drag and drop tool like Infogram or Piktochart.
  • Ensure that the infographic fits your brand’s style and blog’s design.
  • If you’re ready to spend around 500$, you can also hire a designer from Dribbble.
  • Next comes the important part – distribution. You can submit your infographic to some of the following infographic directories.

image45

Here are 100+ other infographic submission websites.

Be careful though.

Don’t republish your infographic on too many low-quality websites.

Adam Connell from Blogging Wizard took an interesting approach. He saw that an expert roundup post was doing well on his blog.

image90

Seeing the popularity of the post, Adam approached TweakYourBiz about republishing the post.

What’s awesome is that he managed to strike a collaboration with 24Slides to repurpose his blog post as an infographic (free).

The repurposed version managed to get 22,000 visitors and 2000+ shares.

image21

There are no rules when it comes infographic marketing.

2. Videos 100 million internet users watch online video everyday.

Mobile users LOVE video.

Have a look at the mobile statistics shared officially by YouTube (the world’s second biggest search engine).

image13

You can take advantage of this video revolution by repurposing your posts into videos and adding a call-to-action at the end of your videos to get visitors back to your website.

Look at Entrepreneur.com.

They publish Weekly Tips Roundup videos with their contributors.

image29

These are mostly short video interviews with the authors of their top performing posts.

Here is a 1-minute video roundup by Entrepreneur that threw light on 3 of their posts from the week. The video got 3000+ views.  

You can also distribute this video on other video platforms like Vimeo and Viddler.

Read this post to get started with repurposing your blog post into a video.

2. Send the article to your email list

Email is a personal medium. People sharing their emails with you have ignited a relationship.

It’s little wonder that for acquiring new customers:

Email is 40 times more effective than Facebook and Twitter combined.

At NeilPatel.com, my traffic from email is engaged and consistent.

image14

Email subscribers are the first to engage with your content and trigger social media sharing.

So, if you aren’t already, then start building an email list now.

You can send a weekly email newsletter to your list like Entrepreneur Magazine does.

image39

Or send them an update for every new post (like I do).
image62

Some people don’t like leaving their emails. So, they consume content in their inbox.

Leo Babauta from Zenhabits deeply understands his audience. Since his subscribers like reading in their email, he sends them his complete blog posts to them in the body of each email.

image48

You can also repurpose your popular blog posts into an email course.

Look at the results that Buffer derived by conducting email drip campaigns.

They received 18,185 signups and close to a 60% open rate.

image43

3. Get 2000+ Page Views from SlideShare

SlideShare is the biggest website for creating presentations and an underused platform by marketers.

It gets 50+ million unique visitors every month.

Also:

The SlideShare team promotes good presentations themselves.  They do this on their social media accounts and their homepage.

image18

Here are steps to get started with SlideShare.

Step 1 – Create slides summarizing key points from your blog post. Work extra hard on the design.

Step 2 SEO rules apply.

Use keywords in the title and description strategically. Targeting long-tail keywords in slides has particularly been found to do well (even in Google).

image85

Step 3 – Promote the SlideShare presentation through your social media accounts. And, embed it in your blog post as well.

Step 4 (Optional) – If it’s a relevant presentation displaying your work experience, you can also add it to your LinkedIn profile summary.

image95

They appear as clickable links on your profile.

image61

Finally, follow SlideShare’s guidelines to increase your chances of getting noticed.

7 Tips For Getting Featured on SlideShare from LinkedIn SlideShare

Getting on Slideshare’s homepage can get you 2000+ page views.

image25

Here is the type of content that particularly works well on SlideShare.

image01

Read Gregory Ciotti’s detailed case study on how he managed to get 10,000+ views on his slides.

4. Get on BuzzFeed’s first page

BuzzFeed gets 170 million monthly page views.

And 50% of its traffic is from the age bracket of 18-34.

image11

Getting published at BuzzFeed can get you tremendous exposure and do good things for your search rankings (it’s a DA 94 website).

And, it’s easier than you think. BuzzFeed has a community section where it publishes crowdsourced stories from users.

image47

The best part is that BuzzFeed pushes the good stories from the community. It promotes the stories through its social media accounts and puts them on the homepage.

Just make sure you tick the “Suggest For Community Feature” before publishing your post. You can submit 1 post/day with the request to get featured.

image44

But can this BuzzFeed community publishing feature help your brand?

You bet.

Companies like HarperCollins used it as a part of their marketing strategy.

image00

The Heritage foundation also used it once to criticize Obamacare.

image27

The most awesome example is of Matthew Barby.

He generated 10,000 page views and a few subscribers to his blog by getting his story on BuzzFeed’s front page.

His post got picked up from the community section and received extra promotion from BuzzFeed.

First, on the community front page.

image54

Then, on the category front page.

And finally on the BuzzFeed homepage.

image55

Matthew got 146,000 Page Views on his BuzzFeed article.

image56

Don’t expect that just publishing a high-quality story will get you on the BuzzFeed homepage.

Here are tips from Matthew Barby to increase your chances of getting on the home page.

1. Don’t make it too promotional.

image96

2. As your post passes the moderation stage, try to increase the traffic that your post receives from social media (and thereby your BuzzFeed’s social lift score).

Matthew used paid promotion on Reddit, Stumbleupon, Facebook and Twitter to increase his social lift.

image68

3. You’ll want to treat this like a blog post. So, reach out to influencers and BuzzFeed users telling them about your post. This’ll increase the activity on your post.

Here is the outreach email Matthew used.

  • Basic SEO rules apply: So don’t link irrelevantly or use keyword rich anchor texts.
  • Don’t use images with copyright issues.
  • Lists are the most successful on BuzzFeed.

image89

5. Get thousands of pageviews from Reddit

Reddit is a gigantic online forum boasting an impressive Alexa rank – 30.

16 proven content distribution strategies to make every blog post successful

16 proven content distribution strategies to make every blog post successful

It is a gold mine for driving traffic to your website, but you need to be careful.

Reddit users hate spammers…

They don’t seem to have much use for internet marketers in general.

Stratupbros puts it aptly.

image94

Confused if Reddit is your thing?

Maybe these results will give you a confidence boost.

Travis got 625 signups in 9 days for his brand new product. He also got 1,104 clicks from 3 reddit posts.

image79

Mateen did a reddit AMA, leading to 2000 page views on his blog.

image04

Further his average daily blog traffic also increased by 5 times (from 20-40 visitors before the AMA to 120-150 visitors after).

image37

Inspired to distribute your post on reddit?

Cool.

If you are using Reddit for the first time, I would recommend you to go through my detailed Reddit Marketing guide.

Further, here are some expert tips to maximize your Reddit marketing success.

You need a nice looking Reddit profile before starting to post content. Here are some things you can do to build a decent one.

image59

Before posting, have a look at the kind of content that has performed well in your target sub-reddits.

Here are some content types that perform well as per Spencer Haws.

image78

John Smith advises you on not going after the bigger sub-reddits. Many marketers already target them.

image20

The titles for your reddit posts should be informative and long (300 characters is the maximum limit). Including numbers in the title will also help.

Here are some examples.

image91

Don’t post at the peak hours, since the older submissions will occupy the top places at that time. 

Use this subreddit traffic analysis tool to ensure you post at the right time.

An upvote will usually get you 2-5 visitors, as per Spencer.

image12

Here is the anatomy of a reddit post that can get you 10,000 page views.

image75

Here’s a list of 750 popular sub-reddits categorized by industry (courtesy: Siege Media).

Post your content in relevant sub-reddits organically (not all at once).

And, get a few initial upvotes from your friends on social networks.  Or, you could buy upvotes from Fiverr (be careful in choosing your upvote provider).

Buying upvotes from Fiverr, Greg Hopkins managed to get 80,000 views on a new video he released on YouTube. He also got 400 email optins.

image83

Here is Greg’s reddit post.

If your reddit post receives a good number of upvotes (more than 10 or so), then the links convert into do-follow. And, you also get to control the anchor text of the link.

Spencer Haws managed to get a PA 48 backlink from Reddit. He lays down the process.

image84

Want to take a shortcut and go blackhat? Then buy old reddit accounts with good karma by doing this simple google search.

Ryan Stewart bought two established reddit accounts. He now manages to get good referral traffic every time he posts on Reddit.

image32

If you are still having some doubts on Reddit Marketing, watch this amazing step-by-step explanation by Lazy Ass Stoner.

6. Hangout on Quora, have fun and build your audience

It’s highly likely that you have found an Oliver Emberton article floating in your Facebook or Twitter feed.

Oliver’s most popular article – life is game, has been shared a whooping 644,000+ times on social media.

A major reason for his success is originality in the presentation of his ideas. He also uses custom images like this.

image71

But, did you know that until September 11th 2012:

Oliver was kind of a nobody.

His claim to fame was this Quora answer.

image60

What good can a viral answer with 15.3k upvotes on Quora do?

Well, it can get you a book deal.

image15

All of this, within 5 days.

image10

Then he wrote this most viewed answer in Quora’s history (at that time). He used custom images to explain procrastination.

image82

Oliver launched his blog soon after. But his massive following on Quora was still his major audience (in his initial period of blogging).

image93

Here are Oliver’s blogging strategies that earned him 4 million views in the first year.

Do watch Oliver’s interview in which he breaks down getting 4.93 Million Quora views.

7. LinkedIn – A goto distribution platform for B2B marketers

94% of B2B marketers distribute content on LinkedIn.

image57

But, where do you start?

A powerful way to grow your traffic from the platform is by leveraging the LinkedIn publishing platform.

Matthew Woodward repurposed his popular blog post into a 1000 words LinkedIn post.

image66

But, before publishing Matthew made sure that he had a landing page and lead magnet ready to attract new subscribers.

image23

The article fared well on LinkedIn.

image42

The standout aspect is that staggering 76.15% conversion rate.

image09

What are the strategies that can help you achieve similar success?

Here are some tips from LinkedIn publishing expert Brain Lang.

image26

Ready to get started with LinkedIn publishing?

Then follow these steps by HubSpot.

image74

You can also lookout for non-spammy and engaged LinkedIn groups.

Start discussions on your content pieces there. I regularly start discussions on many LinkedIn groups.

image64

If you can afford to spend more time, then start your own LinkedIn group using tips from Content Marketing Institute.

image17

8. Offer your post as a podcast to reach a new audience

New York Times explains that internet connected cars are a major reason for the Podcast Renaissance.

This renaissance has led to 26% of marketers planning to increasing their podcasting activities.

But, only 10% use it right now, so your window of opportunity is wide open.

image19

A huge benefit of podcasting is that your consumers often become regular listeners.

Social Media Examiner offers both an audio and text version of at least one blog post every week.

image03

Prolific blogger Brian Clark also launched a podcast network on his rainmaker platform. They provide a ton of value to online marketers.

image05

Feel inspired to launch your podcast?

You can get started by repurposing your most successful blog posts.

image65

Easy peasy.

Your readers can now listen to your blog posts on the go.

For more insights:

You can read the detailed how to start a podcast guide by Pat Flynn (with 6 video tutorials).

9. Get your post published at Huffington Post

Don’t get scared.

Getting published on the biggest blog in the world is easier than you think.

You know people have been published at Huff Po by pitching Arianna Huffington directly.

image97

image40

  • There are more chances of republishing your post if it has already gained traction on social media.

image67

image46

10. Draw visual readers from Pinterest

Posting a single graphic can get you thousands of engaged visitors from Pinterest.

As per Shareholic, Pinterest is the second most popular social media traffic driving website.

image49

If you’re a lifestyle brand (fashion, home design and crafts), then Pinterest is a goldmine.

Here are tips from Boost Blog Traffic to get started with building your following on Pinterest.

image53

To increase your chances of success, let’s explore more specific advice.

image70

If pins from your website get considerable repins, than they get pushed into the main Pinterest feed.

  • The mobile traffic on Pinterest is high. So optimize images for both – mobile and desktop.

image38

  • Add a “Pin it” button on your website to trigger sharing.

image88

image86

image51

Pro Tip: Vertical images can take a lot of real estate inside your blog posts.

Save space by inserting a 1 pixel (width and height) image in your post after your feature image.

Watch the video tutorial by Buffer in for more tips.

  • Create your Pinterest board like social media blogger Kim Garst. She regularly pins her blog posts and gets great engagement.

image63

  • You can also feature your blog writers, like The Next Web.

image24

Wish Pond explains how featuring your writers improves your relationship with your audience.

image08

image30

11. Increase social engagement from Twitter

Twitter is an oldie in the marketing game, but remains very effective (given its 100 million daily active users).

I’ve written in depth about Twitter engagement and marketing strategies before.

Here is an overview.

  • Shorter tweets under 110 characters get more 17% higher engagement.
  • Use 1 or 2 hashtags to improve the reach of your tweets

image34

  • Send 1 to 4 tweets in a day.

image58

image99

image73

  • Tweets with links get 86% more clicks.

image50

image52

  • If you’re a fan of automation, you’ll like watching this video tutorial on increasing your Twitter followers by 1,048 and referral traffic by 159%.

12. Invite Facebook’s 968 million daily active users to your website

Viral websites like BuzzFeed, Distractify and ViralNova derive the lion’s share of their traffic from Facebook.

You can’t ignore Facebook either. It drives 25% of the overall traffic to websites.

image02

I know that the organic reach decline of Facebook pages is a pain for marketers. But, you can combat it using innovative strategies.

Or, invest in Facebook advertisements to give an initial push to your blog posts. They are extremely effective, given that BuzzFeed is spending millions advertising on Facebook.

Jon Loomer promotes his posts by creating a lookalike audience and targeting the last 30 days visitors to his website. He does this for every blog post from Facebook’s power editor.

image92

Another awesome tip by Jon is to exclude the people who’ve already read your post from the Ad (it’s a waste to show them your post again).

image07

In case you need more help, here is a guide by Post Planner on driving traffic using Facebook.

13. Reach out to influencers and people you mention in your post

I include 100+ links in every blog post at NeilPatel.com.

Some bloggers like Bamidele monitor the new backlinks they receive and comment on my post, thanking me for linking to them.

image35

Nonetheless, after publishing a post, I reach out to everyone I’ve linked.

Many of them share my post on their social media accounts and increase my post’s reach.

I recommend that you to do the same.

You can use a tool like Buzzstream to take your outreach to the next level.

Watch a video review of the tool by Authority Hacker.

Another handy outreach tool is Onalytica. It’ll give you a list of influencers based on the theme of your content.

image87

14. Submit your post on niche content submission communities

We talked about distributing your content on Reddit – the biggest community on the internet.

You can also submit your content on niche forums and communities. The benefit is that you get more targeted traffic.

Here are a couple of communities for internet marketers and small businesses:

Inbound.org – It’s labeled as the smartest inbound marketing community online and it sure has a great audience.

Have a look at Dharmesh Shah’s Ask Me Anything on growing a startup with inbound marketing.

It has 238 upvotes and 28688 views till date.

image36

Read Inbound’s official guide before posting your content here.

image06

You can learn more from this analysis of 1300 Inbound.org submissions.

image69

Biz SugarThis is a great community for networking with like-minded entrepreneurs and marketers. It has over 1 million members.

By submitting high-quality content, you can even appear in the Biz Sugar Top 10 newsletter.

Engage with others, besides submitting content and you can win a mention as the “Contributor of the week.”

Watch this introduction to Biz Sugar by Illena Smith to get started.

You’ll find some more content submission websites in this article by Shareaholic.

15. Build traffic from non-English blogs

I increased my blog traffic at NeilPatel.com by 47% by using Transposh to translate my blog into 82 languages.

image41

You can take a similar route.

Or, level up the strategy and pitch non-English blogs for republishing your high-quality blog posts.

There are fewer people battling in such niche language markets. So, the chances of your story getting accepted for publication are high.

It’s best to approach blogs in the non-English language that you are proficient in.

Search using the local google domain for the country.

image72

I found this list article when I searched for “the top marketing blogs in France.”

image16

Getting published at these non-English niche blogs will expose your brand to a completely new audience.

16. Add a print button to every blog post

Are you planning to include a checklist with your next blog post, as an upgrade?

If not, you can always offer your post summary.

Or, you might offer your full post in a printable format.

It’s a way to telling your audience that your content has offline value.

They get an opportunity to refer your content later. They might even share your article sheets with their office colleagues.

Would you not like that kind of exposure?

I thought so.

Then install a plugin like WP-Print and make people feel more connected to your content.

image31

Conclusion

Don’t limit your content marketing efforts to simply hitting the publish button and pushing your content on a couple of social media platforms.

A measly 21% of B2B and 23% of B2C marketers believe that they are successfully tracking the ROI of their content marketing campaigns.

Take the smarter route. Start with distributing your content by using a couple of the strategies I shared in this post.

Use Google Analytics referral section to find out your page views, session durations and conversions from different channels.

image98

You’ll begin to figure out the distribution platforms and strategies that are working for you. Then, invest more time on those channels and start creating the kind of content that gives you a great ROI.

What are your favourite content distribution platforms? Do you use free, paid or an integrated strategy for increasing the reach of your post?

Share