Neil Patel

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103 Ways to Find New Content Ideas

A graphic saying "103 Ways To Find New Content Ideas"

As the author of thousands of blog posts, one question I often get is: How do you think of new ideas for blog posts?

I have had occasional writer’s block; but for the most part, coming up with ideas has never been an issue. If you pay attention to the world around you and listen to people, you’ll get a flurry of potential ideas for posts.

Before you start to brainstorm, though, try to put your mindset into problem-solving mode. You’re attempting to solve the problems and answer the questions of target readers with your content.

Finding good content ideas comes down to looking for questions people ask aloud, search for online, or just wonder about. Then, based on your target audience, you can solicit clicks by answering those questions.

Luckily, there are tools and tricks that will help you find plenty of ideas if you can’t think of any yourself.

I decided to compile a complete list to help you figure out how to come up with content ideas.

These methods can be used to develop a blog post, an e-book, a podcast, or whatever you want to create.

1. Use General Forums to Source Content Ideas

One of the first places I go to find inspiration for titles is Quora. It’s a huge forum where people ask questions about everything under the sun. Simply type in the topic your readers are interested in or the name of your industry, and you will start finding questions to turn into content.

A question about the best time tracking an invoicing tools for freelancers.

From this question, you could create something specific, like “10 Invoicing Tools for Freelancers.”

2. Industry-Specific Forums (Your Readers’ Forums)

Forums are kind of old school in the world of the Internet, but they’re still popular and a great way to source content ideas. They are one of the simplest ways for people to converse with others online just as they do in real life. People share news, ask questions, answer questions, and more.

There are general forums like Quora, but there also are forums for just about every industry and niche.

Go to Google and search for [your industry] forum, and you’ll likely find at least one (but probably more).

Here’s a snapshot from Coding Forums as an example:

A screenshot of a coding forum.

There are a few great questions on that one page alone.

3. AnswerThePublic

Remember earlier when I mentioned how important it is to base content around questions your target audience has? AnswerThePublic, a tool my agency NP Digital acquired in 2022, makes it so easy to find those questions and focus on specific, pressing concerns that many users have.

Every month, over 20,000 companies use this tool, which goes to show there is a lot to gain from it. All you have to do is simply type in a keyword like “content marketing strategy,” and you’ll get a massive list of questions related to the term.

If you switch to the “Data” view, you can easily see queries broken into different categories like comparisons, related, or prepositions. It’s one of the fastest (and easiest) ways to generate content ideas in minutes.

4. Online Groups (Facebook, LinkedIn, etc.)

Social media groups are like niche forums. People discuss industries, interests, and topics.

Look for groups that don’t allow much article sharing, as those are mostly spam. Further, find groups in your industry with a lot of questions and answers for inspiration.

5. Industry Publications: Popular Titles and Topics

Find the sites in your industry that publish all the latest news, trends, tips, and everything else your readers love. Look for the articles with the most engagement: comments, shares, views, etc.

You’ll get a feel for what’s popular and what the hot topics are. Create content on those topics, and try to either bring a different viewpoint or expand on what’s already been discussed.

6. Industry Publications: Comment Sections

On industry publication sites, you’ll see comments. The people leaving the comments are your target readers, so when looking at where to get content ideas, comment sections are a great place to start. Since writers do not, and cannot, share everything on a topic in a single article, sometimes readers will ask questions. Look for those questions and provide answers with your own content.

7. Social Media: People You Follow

Create a list of your ideal readers. Usually, that’s a list of your best customers or ideal customers. You can learn how to come up with content ideas quickly by looking at what other people in this group share, reply to, and interact with. Those are topics you can cover in your own content.

8. Social Media: People Who Follow You

A basic social media strategy is to share the content you create (and the best content you can find) that your target audience will find interesting and useful. If you do a good job of this, you’ll attract a following.

Even with only a few followers, you can ask them questions like: What is your biggest challenge at work?

The replies can lead to great topics for content.

A tweet asking what the most time consuming things people do each day.

9. Social Media: Hashtags

It took me a while to start using hashtags on the updates I share on social media, and it took me even longer to follow hashtags. In time, though, I’ve come to fully understand what you gain by using them.

Unfortunately, your ideal followers won’t always follow you. It’s just the way it is. But you can still find them by following popular industry hashtags.

With these hashtags at your disposal, look for popular articles, buzzwords, and questions. That can lead to potential content ideas.

10. Social Media: Questions People Ask Industry Influencers

Identify the influencers in your industry. Put them on a Twitter list or follow them. Look at how people interact with those influencers. Often, people will ask influencers questions; but because influencers are busy, they won’t have time to respond to all the questions.

That’s where you can step in and provide the answers.

11. Social Media: Topics Industry Influencers Discuss

Let’s take a look at Alex Nino, a well-known influencer on TikTok in the trucking industry. His content focuses on a lot of different related topics, like getting a good trucking job, the daily life of a truck driver, or starting out in the industry with no experience:

Alex Nino's Instagram page.

Another example is Instagram influencer Alyssa Kapito who specializes in interior design and makes content based on this industry. Here’s a snapshot of her Instagram, which people regularly engage with and view for inspiration:

Alyssa Kapito's instagram page.

Look at the things influencers in your space share. Then, it’s simple. Create similar content. If it’s good enough for the influencers in your industry, then it’s important.

12. SlideShare

SlideShare kind of falls into its own category of online content. It’s a hugely popular site, and there are slide decks for just about every industry out there. Search for your industry or a related topic (like “Food” for example) and find the most popular decks. From there, create content that builds on popular topics or presents your unique commentary.

Slideshare's home page.

13. YouTube: Industry Videos

There are a few ways you could get inspiration from YouTube. The one that works best is finding the most popular videos from your industry, which could be how-to videos, trend videos, or news videos. Look for those with views, comments, and other engagement, and you’ll have inspiration for the content (and topics) you should concentrate on.

14. Instagram: Feeds and Comments

I’ve followed influencers in the online industry, and the comments they get can lead to content gold. Again, influencers don’t have time to answer every question. That’s where your meaningful content comes in.

15. Pinterest: Search Function

Pinterest is a gold mine. It’s a place to find great new recipes, fashion inspiration, and much more. But did you ever consider this powerful search engine’s capabilities for finding content ideas as well? Probably not.

Shoppers on Pinterest spend two times as much money per month than people using other platforms. This shows us that Pinterest users are highly motivated, so you can gain a lot of information from their searches.

The only catch here is Pinterest only works if your target audience uses the site.

For instance, if you run a cybersecurity business, you probably won’t find a ton of Pinterest users searching things like “what are common cybersecurity threats” because that’s not how people use the platform. However, it’s always worth checking to see if anything comes up, especially if you have a more visual product or service (like home décor or beauty).

16. Interviews

Talk to interesting people. I like to think everyone has a unique perspective to offer. Even if they’re just talking about their own experiences, it can lead to inspiration for a post.

Set up an interview, and talk to them in person, on the phone, or over email. Ask them a few questions.

Use the discussion as inspiration. You also could use the interview as a piece of content, but always get permission before you do that.

17. External Roundups

A roundup can make a great post on its own. Provide ten great pieces of content for your customers to consume. In addition, looking through the content itself can spark inspiration. You can see what people like, and then form your own ideas.

18. Internal Roundups

This is the same basic thought as the external roundups described above, but here, you’ll look back through your own archives to see what you’ve done in certain categories or tags.

19. Surveys

Are you unsure about what your customers need to know? Surveys will help.

A picture of a thumbs up.

You can also ask them things like:

  • What are you struggling with?
  • What are three challenges you’re facing in your industry?
  • What topics do you want to learn about?

Don’t overdo it with surveys. Directing even one question to a few customers can lead to great content inspiration and ideas.

20. Your Website: Comment Sections

In the same way you can get ideas from the comment sections of other websites, you can get great ideas from your own comment sections. If readers are asking questions or telling you what you should have included, you can use this information to create new content.

21. Your Website: FAQ Sections

Many websites have frequently asked questions sections because they get repeat questions and want to provide the answers for visitors and new customers. Look at your FAQ section and determine if there are ways you can expand on the topics with another form of content, such as a video, a blog post, an e-book, or a guide.

22. Competitor Websites: FAQ Sections

Take a look at the FAQ sections on your competitors’ websites. See what questions they’re getting all the time, and make sure you’re answering those questions with some form of content.

23. Conference Q&A Sessions with Experts

Conferences are great if you can attend. Not only do you learn a lot, but you can use the sessions for content inspiration. You can pull inspiration from the topics the experts discuss.

Also, pay close attention to the Q&A sessions and focus on what people ask. Can you provide answers to those questions?

24. Conference Agendas

Check out the agendas for conferences. See what the big topics are. You can create your own content based on the hot topics at conferences.

25. Conference Roundtable Discussion

I think there is good value in the roundtable discussions at conferences. The best discussion often comes from the questions. If people ask questions about the same topic, it indicates content covering that topic would be popular.

26. Customer Service Representatives

Here is one of my favorite ways to generate content ideas. I used to work for a large shoe catalog company, and I would get the occasional email from customer service saying they were getting questions about the shoes.

I would try to find the answer and report back. But then I realized customer service representatives speak with the customers all the time. They get a lot of business-specific questions, but they also get many general questions. Those general questions can lead to great content creation ideas.

27. Salespeople

Like customer service representatives, salespeople are in constant communication with customers and can be a great source of content ideas.

After all, they’re on the front lines. Even better, salespeople work with customers in the early stages of the sales process, so they answer common questions all the time. You can take this insight and turn it into great content to attract other potential customers.

28. Product/Service Experts

When I worked for a shoe company, I learned the merchandisers would attend shoe shows where they would get all the latest information on upcoming trends. This gave me content ideas for great blog posts. We published content about Hot Trends for Next Summer, and people liked it. The experts at your company often have very interesting and useful knowledge.

29. Popular Posts on Your Site

Want to know where to get content ideas based on work you’ve already done? Look at the popular posts on your site (even those that are a few years old). You can create new content on the same topics or repurpose content into other forms like videos, podcasts, and more.

30. Announcements

What does your company have coming up? Big announcements can make for content your customers would find interesting.

31. Webinars

Webinars have really become popular recently, but they’ve been around for a while. Popular webinars in your industry can be an amazing resource to check out if you’re wondering where to get content ideas that are buzzworthy. Also, look at influencers; they usually hold webinars. Follow a few and see which ones are most popular. The topics discussed can make for great topics for all content.

Different SEO webinars.

32. An Industry Outsider

Have a discussion with someone who has little to no interest in your industry. They’ll likely have questions that would get you brainstorming great content ideas.

33. Google Search Console

All Google keyword search queries pass through Google Search Console now. By default, it shows the phrases with the most clicks, but you can also look at the order by impression.

It’s a good place to see what content is generating the most traffic from search. From there, you can look for other potential keywords that could be the focus of future content.

34. Website Analytics

The same tactic described in Google Search Console above works with analytics. You can see how visitors are finding your site and monitor performance. Then determine if there is more you can do in those channels to create content to attract more of the same type of visitors.

35. Ubersuggest

While Ubersuggest is my own tool, I’m not just being biased when I say it works well for people who want to figure out how to generate content ideas without a lot of extra work. Not only that, but it also tells you how hard it is to rank in Google for different keywords so that you don’t have to do much additional research to make the content.

Ubersuggest's keyword suggestions.

Easily search a keyword (like “content marketing strategy”) and click “Keyword Ideas” in the side menu to see what comes up. You should get a list of potential keywords related to the search, but you also will find things like:

  • Search volume
  • Cost per click (CPC)
  • Paid difficulty
  • SEO difficulty

With all this knowledge, it’s easy to see how well a keyword will rank. If it seems like it’s a good fit, you can use these keywords to come up with unique content ideas.

36. Google Related Searches

On SERPs, scroll down a little bit, and you will see related searches that can clue you into some potential content ideas.

Take this example for the term “blogging ideas”:

Google results for the term "blogging ideas".

37. Controversy

What are the current or long-standing controversies in your industry? They don’t have to be life-or-death arguments, but you can find something that’s a hot topic and start a conversation. Pick a side, and create a piece of content around that idea.

38. HARO

Help A Reporter Out (HARO) is great if you’re looking to be included in stories. HARO allows journalists to gather feedback from the general public and connect with relevant experts in various fields.

Even if you’re not a journalist, you can access this site as a source. Subscribe to see what the popular topics are in various industries as reporters reach out. When it’s time to determine how to generate content ideas from those topics, you’ll have a pool of ideas to pull from. If you see trends, it’s a sign you could be discussing the topic, too.

39. Popular Industry E-Newsletters

I try to subscribe to at least a handful of industry newsletters. I maintain the subscriptions to the good ones and replace the others. What I look for are the topics being discussed and sometimes I get inspiration for something I can create that my target customers would find interesting.

One key: you’re looking at e-newsletters your customers subscribe to.

40. Google Alerts

Set up alerts for certain topics your customers care about. See what’s being published. Look for gaps in the information and create content to fill them.

41. Internal Data

Use the company data you typically have about your industry and customers to generate content creation ideas. It might be an old research project your team did or a collection of statistics you’ve gathered about your customers.

When the information is on a large scale, you can tell your customers things like, “75% of our customers use X tool for analytics.” It’s anonymous but valuable to customers (and potential customers).

42. Industry Statistics

Tap into industry statistics. I try to follow places like Nielsen, eMarketer, and others to see what the latest studies are showing in various industries. I can comment on the findings to create content.

43. Experiments

Experiments aren’t just for science class. Try experiments with your work. You can turn the experiment into a piece of content, or you could get inspiration for something you can create that your customers would find interesting.

44. Internal Website Search Queries

This goes with analytics a little bit (which was mentioned earlier), but I’m also calling it out as its own point. See what people are searching for on your site. If they’re not finding what they want, it’s a sign you need to create content providing the answer.

45. Popular Content Types from Other Industry Publications

Use popular content types and formats, such as the Thank You Notes segment on The Tonight Show Starring Jimmy Fallon. Research popular content people respond to in droves to find what works for your industry and content style.

Maybe a popular site presents annual awards. You can create awards for your industry, its influencers, and the best products and tools.

46. Content Topic Generators

There are a few content topic generators available. They use popular title formulas, and you fill in the blanks with your industry terms and keywords.

47. Self-Help Magazines

Self-help magazines are full of crazy titles. Simply add in your own industry’s words. As great examples to get you started, Cosmo, Men’s Health, and Buzzfeed all have extremely clickable titles.

A self help magazine's posts.

48. Local News Broadcasts

The local news can have some hidden gems of information. They are great at finding stories people find interesting and useful. An especially useful mine of information is segments with local experts sharing tips. It’s just like reading an article by a subject matter expert online.

49. Local Business Networking Events

You know those happy hour events chambers of commerce put on throughout the country? They can be great, but they can also be boring.

To get more out of them, simply have conversations with a few people. Often, they’ll ask you questions about what you do, and those questions can inspire potential content for you to create.

50. Local Newspapers (Opinions, Letters to the Editor)

The stories in local newspapers are one thing, but I like the opinions and letters to the editor. These often point out things someone wanted to know but didn’t get from the story or article. You can fill in the blanks with your own content.

51. Personal Mistake Analysis

Have you ever made a mistake? Of course, you have…who hasn’t?

The good thing is you can talk about a mistake you’ve made as a source of content. These have been some of the most read posts on my own blogs because they are relatable.

52. Personal Success Analysis

Success works well, too. People like to read about more than just mistakes. We can all learn from stories about mistakes and successes, so this is another opportunity to come up with unique content ideas.

53. Amazon’s Top Industry Book Lists

Check out the list of top books in your industry on Amazon. If people are buying a book (Kindle or not) on a topic, you know they would be interested in a great blog post, guide, or podcast.

To show you how this works, here’s an example of the top books in the healthcare industry:

Amazons best selling books for the healthcare industry.

54. Your Forecasts for the Future

What do you think will happen in your industry in the future? Take twenty minutes to think about it.

Break it down into different categories, and you’ll have yourself a few content creation ideas. People are always looking for information to help them prepare for the future. Best of all, this is a recurring content format you can do every year, or maybe even every quarter.

55. An Idea Notebook or Journal

Songwriters typically carry around notebooks where they write down random thoughts, lines, and ideas. These thoughts are later revisited to create entire songs.

There is no reason content creators can’t do the same. Start today by getting a notebook. Then, every day, add your thoughts for potential content creation ideas. Most of the ideas probably won’t work out, but you don’t need every idea to be a winner to succeed with content marketing.

56. Reddit

Reddit is a great platform. You can discover just about everything about everything on the site.

See what people are sharing in your industry-related subreddits. Look for items with the most engagement. Those will tell you what you should be covering with your content.

57. Google News

Search for your industry on Google News. See what the latest articles discuss. Find hot trends and topics and look for a unique way to comment on them.

58. Trade Magazines

Trade magazines are incredibly popular with business professionals, including executives. They depend on these magazines for insight into what’s happening in the industry.

Pick up the magazines for your industry and see what the hot topics are right now. Offer your own commentary on the subjects.

59. Buffer

I love using Buffer. I take one day a week to add a week’s worth of social media updates to my Buffer, and then I sprinkle in additional updates when I can.

But, each week, I also look back on the updates that have been most successful. I can see what my followers care about and expand on those topics with new content.

Using Buffer for content ideas.

60. Flipboard

People aggregate all kinds of content on Flipboard, so it’s a great way to find content ideas. Look for the influencers in your industry and see what they’re sharing. These are your clues to the topics your readers care about and what you should be covering.

61. Psychology Blogs/Magazines/Etc.

I’m a fan of psychology, but it wasn’t always that way. A few years ago, I started noticing a lot of the blog posts and how-to videos I liked used psychology studies as proof or to further a point.

If you follow popular psychology blogs, magazines, and other publications, you’ll find studies about all kinds of things. You can start entire content pieces from a study. You also can collect studies on a certain topic and make a very compelling piece of content.

Some of my favorite psychology blogs and magazines include:

There are many more.

62. Photo Sharing Websites (Flickr, Facebook, etc.)

You can gain inspiration from more than just text. Sometimes a photo can spark content ideas. I like Flickr, but Facebook galleries can work, too.

63. Business Executives and Leaders

Business leaders almost always reach their positions because they know how to run a company and because they know what customers care about in the industry. Talk to the executives and leaders you know in your industry; for example, set up a meeting with the CEO of your company. Invite them to lunch and discuss what’s happening in the industry. The ideas will flow.

64. Industry Regulating Organizations

Some industries are regulated more than others, but there usually are regulations to discuss in just about any industry. One thing customers care about is how new regulations might affect them.

Do some research, follow updates from regulating organizations, and provide commentary on what’s happening and how it affects your customers.

65. Headline Formulas (Similar to Self-Help Magazine Titles)

Sometimes you can start with a simple headline or title formula to get content creation ideas and work from there. This is like the self-help magazine titles. They all follow successful formulas. Just plug in your own terms.

Here are some helpful resources to check out:

66. Procedures and Systems

Look at the procedures and systems within your company. What you’ll find is these systems can provide answers your customers wonder about (like “how do you streamline cash flow?”).

There’s a procedure for that, and you can talk about it in your content.

67. Competitor Websites (Answer Questions They Leave Unanswered)

I mentioned earlier that FAQ pages on competitor websites are a good source of questions to answer. But you should also look through the entire website of your competitor. Going through this process can spark inspiration for questions they leave unanswered.

68. Old Industry Advertising

Search for some old advertising in your company or google for old advertising in your industry. The way they sold things decades ago is probably different from today, and that can lead to content inspiration. Or you could find some funny advertisements (with a headline like “10 Funny Advertisements That Would Never Fly Today”) to intrigue your customers.

69. Old Industry Manuals

Look at old industry manuals. They seemed to do a lot better with sketches and details back then. It wasn’t all just text. Those manuals can lead to inspiration.

70. Famous Quotes and Proverbs

Quotes are popular with people. We have them in our email signatures and on our office walls. Look for some new (or old) quotes to inspire you, and you’ll often find inspiration for content.

A quote from Eleanor Roosevelt.

71. Famous Theories

Is there a famous theory in your industry? Maybe it’s an age-old rule everyone follows. See if you can create a new rule that is better than what everyone has been doing for the last few decades.

Or find a famous theorem from science, like the law of gravity, and apply it to your industry.

72. Industry Software Knowledge Bases

There is a lot of good information in knowledge bases. They’re often forums, but other times they’re collections of articles on how to do things. You can get content creation ideas from the articles; but if it’s also a forum, you can see what people are asking that isn’t found in the knowledge base. Then, provide the answers.

73. Support Forums

See if there are support forums in your industry. Check out your competitor websites or look in your own support forum. Find questions there for inspired content ideas.

74. Behind the Scenes

What is it like in your office or workplace? Tour everything as if you’re looking at it for the first time. You might get inspired once you’re out of your comfort zone.

You could even give your customers a glimpse behind the scenes with a few photos and stories.

75. How It’s Made

Go back and see how your product/service works. People like to see how things work, so document the process and lay it out for your customers.

76. Customer Reviews

Do customers leave reviews for you? We mentioned that you can tap into customer service; but if you get reviews via email or on your website, it’s a great source of ideas for content.

Any questions your customers ask can lead to content, but also pay attention to the language your customers use. It might differ from the words you use. Always use the words your customers use when discussing your industry and product.

In the shoe business, we had to figure out if customers used the word “loafer” more or less than “slip-on.” We looked in the reviews.

77. Your Company’s About Page

Often, we get caught up in the daily activities at our company. It’s easy to forget about its history, vision, and mission. Check out the About page and get some inspiration for a piece of content.

78. Sneak Peeks and Previews

Is something coming up at your company that you’re excited about? Maybe you’re launching a new product or have a new staff member joining the team that’ll play a huge role in development.

Provide a little glimpse into the future for your customers. It can build intrigue.

79. “You May Also Like…” Article Suggestions

Do you read the popular online publications like CNN and TIME? Most of these sites now have “You may also like…” suggestions.

Check these out to see what publishers are promoting. Usually, they’re promoting their most popular or most important content, which can be clues to what people are interested in right now in your industry.

Ads from Time magazine about related articles.

80. Competitor Email Signups and Newsletters

I mentioned industry email newsletters above, but now look at competitor newsletters to generate some content ideas. Specifically, look at the signup forms.

See what the competition is offering in return for a signup. If it’s a guide or e-book, you can bet that it’s important, so you might want to create something similar (or even better).

81. Before and After Transformations

Has something changed at your company or within your industry? The change can make for a compelling story. Create content reflecting this change and explain its importance, relevance, or status in the industry.

82. Difficult Decisions

What are the most difficult decisions customers face in your industry? Find a few of them and discuss how your customers can make decisions that are best for them.

83. Debunk Common Content Practices

Let’s say everyone is talking about the benefits of walking to work every day. It seems obvious that it’s beneficial, but what if you looked at the converse? Maybe it’s not healthy to walk to work every day. Maybe a bike is better.

See if you can think outside the box rather than following the lead of other content creators and experts to gain more inspiration.

84. Industry Myths

Look at things that your customers think they shouldn’t believe to come up with some content ideas. Content like this can be good, but make sure you come prepared with research and examples. Otherwise, you may not seem very credible.

85. Games

Games offer timeless lessons. You could probably get inspired by a game of Monopoly or Life. Taking time away from focusing on creating great content may be just what you need to come up with new ideas.

86. Sports

Sports can also deliver valuable lessons and experiences. Playing a sport teaches you about many things in life, especially if you do it consistently. In my case, I’ve written posts that reference lessons I’ve learned while golfing as an example.

87. Meditation

When your mind is focused on the present, you’re able to think of new things.

Meditation reduces stress and enhances positive thoughts and emotions, all of which can lead to your next great idea.

A woman meditating.

88. Challenge Yourself to Something

What is something that you’ve been wanting to accomplish? Challenge yourself to do it now. Document the experience for a piece of content.

89. Life-Changing Events

Things that change your life can make for great content ideas. People like inspiring stories (just like they like reading about mistakes or successes). Even if something negative happens, telling your story can help others going through similar situations.

And it doesn’t have to be about you. It could be something you’ve read or something a friend experienced, so think outside the box.

90. Your Own Reviews

Look at a tool you’ve used recently or one you’ve been using for a long time. Write a review of it. Keep the focus on your customers, if possible.

If things you’ve used won’t help them, then get your hands on something that would and provide your thoughts.

91. Vacations

I know you’ll be on board with this one. Some of the best content ideas I’ve had for blog posts have come when I was spending time on vacation. Being in a new place can spark inspiration. And when your brain is rested, you will think clearer than you do when you’re busy all the time with work.

92. Fiction

Fiction, any kind, can lead to inspiration for content ideas. Fiction explores the common themes we experience in life; and in just about every piece of content, you’re exploring a common theme that affects someone.

93. Give Strangers Fake Backgrounds and Stories

I actually heard this on a TV show a few years ago. A person on the show was a screenwriter. He said he watched people in public places and imagined fake backgrounds for them. He would see a couple and imagine how they had met and what kind of work they did.

Thinking about people in this way trains your brain to think in new ways, and that can help with the content you create.

94. Pets

Pets are weird, funny, and curious, and they don’t really care if you watch them. Watch how your pet acts. That can lead to inspiration. Also, the exercise of going for a walk with your pet or tossing a ball with them stimulates brain activity, leading to even more excellent ideas.

Also, did you know that petting a dog (and other furry pets) can boost your brain activity? Talk about a way to come up with great content and love on your animals all at once.

95. Wild Animals

Wild animals are also interesting creatures. Like watching pets, watching birds, a pair of coyotes in a field, and even fish swimming around can get your brain inspired in unique ways.

96. Life Lessons

Those lessons your parents, family, and friends have taught you throughout life can lead to wonderful content. We love hearing the wisdom our elders have shared with us and with others.

97. Clichés

These are things that are so common we say them without even considering if they’re actually true or not. Think of the common sayings you’ve heard and see if you can come up with an argument against them.

98. Sketching

Sketching can actually improve your memory. When you’re trying to think of something to write about, your mind can wander. Sketching can focus your mind just enough to help you come up with a great idea for your new content. The activity also works different parts of your brain.

You could even use the sketch itself as the piece of content.

99. Film Dialogue

One of my favorite films is Rounders. The dialogue in the movie is wonderful. At one point, the main character states the same five people make it to the final table in the World Series of Poker every year. They’re not lucky. They’re the best, and they worked to get there.

Hearing that can lead to creating content about the theme of hard work or about dominating your niche.

Look at films for inspiration. Pay attention to the themes the characters discuss.

100. Song Lyrics

Music inspires just about everyone. Artists sing about all the emotions and situations we experience in life. If you’re in a rut with brainstorming, listen to music for a while. Get lost in the lyrics, and you may find a theme you can use for a piece of content.

101. Your Favorite Hobby

My favorite hobby is golf. I get inspiration from it in a few ways: conversations with fellow golfers, situations I find myself in, and things that challenge me.

When you step outside the areas where you commonly work, you can find inspiration that leads to new insight. The simple act of trying a new hobby could be a content topic in itself, depending on your target audience.

Someone writing in a book with a pen.

102. Family and Friends

Family and friends are often your best support system. If you’re struggling with something, just ask them for their thoughts. See if they have questions.

They want you to succeed, and they’ll be happy to help. They can encourage you to see something from a different point of view, and that can lead to better content.

103. Walk Outdoors

Writer’s block can put you in a bad mood. A bad mood won’t work for creating great content. Get outside and go for a walk.

Frequently Asked Questions

How do you come up with ideas for content?

There are many ways to generate content ideas. You can use tools, watch industry news, find and answer commonly asked questions in your industry, and more.

What are some tools with features for generating content ideas?

Ubersuggest, Answer the Public, Ahrefs, and are popular tools with specific features for generating content ideas.

How can I find questions asked in my industry for content ideas?

To find questions being asked in your industry, you can do a manual search for popular keywords related to your industry and see the “people also ask” questions that populate. You can also consult question-asking forums like Quora. Further, Answer the Public is a great tool to find frequently asked questions related to specific industries.

How often should you come up with content ideas?

How often you spend time generating content ideas depends on how often you post, how vast your industry is, and other factors.


With all these inspiration methods in mind (and a solid content strategy approach), you can find new content ideas by using the methods that work for you. Figure out which options may make the most sense for your content, industry, or interests to really get those inspirational juices flowing.

Whether it’s using a tool like Ubersuggest or Pinterest to look up keywords and ideas or simply getting out of your head with some games, sports, and hobbies, there are plenty of content ideas out there to explore. You just have to find them with a little inspiration.

Create with your audience in mind and remember to engage the audience once you land on an exciting topic.

What do you do when you struggle to think of ideas? How has this helped you create better content?

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